Is your nonprofit fundraising and development effort feel "underdeveloped"? Geared to nonprofit development directors, board members, executive directors and volunteers. Learn 5 key insights to launch your charity into a new experience of fundraising success.

1. 5 Undeniable Truths
of Successful Fundraising
Laura Waller-Miller

2. http://www.compasspoint.org/underdeveloped

3. Top challenges
 Has revenue been flat or down?
 Has the demand for your services increased?
 Demonstrating impact – How are marketing efforts going?
 How well are you really connecting with new, prospective
donors on any level?
Lots of talk, little conversion?
 How supportive and engaged is your Board in driving
growth?
 Have you been able to attract & retain skilled, experienced
professional fundraisers?

4.  Spoke with 6 of the most successful fundraisers I know. All
have received recognition from AFP and / or PPP.
 Studied TED talks, articles, books and blogs of Top CEOs
and fundraisers in the United States
 My own experience over 28 years
 Fundraising = success with individual donors

5. Truth #1
Capacity – Scarcity conflict
 92% of Americans perceive a retirement crisis
 61% fear outliving their money more than they fear death
 54% of those in their mid40s – 50s believe they will outlive
their assets
 Even in good times, affluent don’t see themselves as
 Successful – Significant – Secure
 Nonprofit coming from a scarcity mindset as well
 Need, give, want, help . . .
 You attract what you are

6. Truth #1
Capacity – Scarcity conflict
You see abundance and capacity
Donor sees scarcity and constraint

7. Stories Community
Truth # 2
Beliefs change ONLY through
experience
 Story SHARING:
 Story of Me
 Story of Us
 Story of Now
 Successful fundraisers are
good at being vulnerable
 They are also really good
listeners
 Connect emotion to action
and commitment
 Creating an opportunity to
share more than just money
 Connection with others
 Can’t give what you don’t
have
 Donor = part of the story
 Committed for the long-
term

8. Truth #2
Beliefs change ONLY through
experience
Change the experience => change the emotions => change the decisions

9. Abundance Scarcity
Truth #3
You are in control
 Internal (the solution lies within)
 Controllable circumstances
 Proactive
 Collaborative
 New growth
 External (the fault lies without)
 Not controllable
 Reactive
 Competitive
 Stagnation and decline

10. Truth #4
Invest more . . . Not less
 Personal / professional
development
 Tools for community building
 The “no budget” lie (scarcity)
 Dan Pallotta - TED Talk
 “Social Profit”
 LinkedIn Success
http://youtu.be/jm15S1QmOTw

11. Do you really want to stay where
you are?
 Tension between increased demand and stagnant income
 Disconnect in demonstrating impact
 Lack of connection with prospective donors
Lots of talk, little conversion
 Lack of support / engagement from Board
 Even if you are achieving “success” – can you sustain it?

12. Truth #5
Become a philanthropist yourself
 Relationships become
peer-to-peer
 Give first
 Understand your value and
your own abundance
 Export the feelings of
abundance to your donors

13. Are you surviving or thriving?
Coaching
Free ½ hour
What is the most
significant obstacle
preventing you from
experiencing even more
success?
www.liveninja.com/lauranne/
The Abundance of YOU
 New tools that you can
apply immediately to
improve relationships with
donors, family and friends
 Process that leads to
undeniable fundraising
success.
 Access to a members-only
community of resources
and on-going support
www.philanthropy2.wordpress.com