Lean Startup Cycle for Badge Systems. Poster for Badges First workshop w Whitney Kilgore and Robin Bartoletti at the Emerging Technologies conference in Dallas, Texas, 22 April 2015. #et4online

1. IDEAS
BADGESDATA
LEAN STARTUP CYCLE FOR BADGE SYSTEMS
BUILD
MEAS
URE
LEARN
Build faster
Incremental deployment
Just-in-time scalability
Developer sandbox
Usability tests
Simple prototype
badges
Optimise your badge
marketing
Measure faster
Have a clear badge owner
Real time alerts on badge issues
Usability tests
Do user surveys/focus groups
A/B testing
LEAN STARTUP CYCLE FOR BADGE SYSTEMS
Based on the Lean Startup cycle by Eric Ries, this approach is well suited to a fluid, evolving
product like a badge system. It is cyclical and iterative.
Learn faster
User analytics
Weekly reports
Badge owner
reporting
BADGES FOR RESEARCH
TRAINING @ ANU
Dr. Inger Mewburn who is also known as @Thesiswhisperer,
trialled badges for research training at the Australian National
University in Canberra. Her team details the trials and
tribulations on their blog, particularly mentioning technical
issues, policy issues and branding issues. Starting small,
involving users and iterating helped her team navigate the
project.
Freund, K. (n.d.). We came, we saw, we badged: an update on
the Insignia project. Retrieved from
https://adventuresinbadging.wordpress.com/2015/04/20/we
-came-we-saw-we-badged-an-update-on-the-insignia-
project/
BADGE CONTRIBUTORS
A badge system should not be built solely from the top down.
As argued by Carla Cassili, badges can be:
• Company or organization created and owned badges eg
university
• Team or product created and owned badges eg school or
department
• Individual or community created and owned badges eg
students
Badge System Design | Persona. (n.d.). Retrieved from
https://carlacasilli.wordpress.com/category/badge-system-
design-2/
Ries, E. (2011). The Lean Startup: How
Today’s Entrepreneurs Use Continuous
Innovation to Create Radically
Successful Businesses (First Edition
edition). New York: Crown Business.
BADGES FOR NEW PRACTICES
& INDUSTRIES
It can be difficult to insinuate badges into well established
organizations and industries, with long standing competency
and assessment structures. However, there are wide open
spaces in new practices and industries. UX Melbourne’s
Bernard Schokman started a UX training programme. A badge
system gives him the opportunity to evolve his training and
assessment program, as the field evolves and new UX
methods emerge. It also lets his clients see in one overview,
which aspects of UX his students have mastered.
PERS
ONA
JOUR
NEY
WIRE
FRAME
INTE
RVIE
W
BADGE STAKEHOLDERS
A badge system should not be built solely from the viewpoint of
the issuer. For it to work it should consider all stakeholders in a
badge ecosystem:
• Issuer(s) but also
• Earners
• Displayers
• Audience
Ask: How will they perceive the badges? How do the badges
meet their needs? How can they trust the badges? How will
they feedback or contribute to the system?
Poster by Joyce Seitzinger for Badges First workshop at OLC Emerging Technologies
w Whitney Kilgore and Robin Bartoletti , 22 April 2015. Dallas, TX. #et4online
joyce@academictribe.co - www.academictribe.co
@catspyjamasnz @academictribe