You probably have noticed the new look of Atlassian's Cloud products. Our new Design Guidelines took many months to create, and our team had many tough decisions to make. Luckily, we incorporated customer research along the way to guide us. One of our most valuable research tools is called “early signal testing”, and we think it can help you too. Early signal testing can help you gain confidence in a direction, rather than being paralyzed by a choice. It can help assess your design's usability, clarity, comprehension, and more. This talk explains how your team can gather measurable user feedback in as little as a week, for even the very biggest of problems.