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Social Media for Crowdfunding Research - Research My World

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Social media workshop for researchers who are about to launch their crowdfunding campaigns.

Published in: Science

Social Media for Crowdfunding Research - Research My World

  1. 1. SOCIAL MEDIA STRATEGY FOR RESEARCH CROWDFUNDING JOYCE SEITZINGER RESEARCH MY WORLD 18 SEPTEMBER 2015
  2. 2. CAMPAIGN STRATEGIES
  3. 3. RESEARCH MY WORLD
  4. 4. DECIDE ON NAME
  5. 5. TWITTER
  6. 6. BRAINSTORM & YOUR BIO IN 160 CHARACTERS
  7. 7. FACEBOOK
  8. 8. CONNECT WITH SUPERNODES & COMMUNITIES
  9. 9. CURATION 80/20  
  10. 10. CREATE “SHAREABLES”
  11. 11. CREATE “SHAREABLES” Short  6  or  15   second  videos.   Easy  to  produce,   easy  to  share.  
  12. 12. CREATE “SHAREABLES” Get  crea9ve   and  tell  stories   differently!  
  13. 13. CREATE “SHAREABLES” Get  the  crowd   involved!  
  14. 14. ETIQUETTE
  15. 15. COMMUNITIES INFORMATION STREAMS PERSONAL HUB COLLECTIONS PRESENCE CURATION PERSONAL   CROWDFUNDING   NETWORK  
  16. 16. CROWFUNDING NETWORK TEMPLATE Get  your  copy  h@p://bit.ly/cfntemplate  
  17. 17. CAMPAIGNER EXPERIENCE MAP Prelaunch   Launch  &  wk  1   Wk  2  -­‐  5   Final  week   Post  campaign   Set  up   Launch   Updates   Push   Updates   Record   Analyse   Record   Record   Analyse   Set  up   Connect   Updates   Push   Community   Set  up   Connect   Updates   Push   Community   Set  up   Schedule   Schedule   Schedule   Sta9s9cs   Set  up   Curate   Curate   Curate   Community   Set  up   Create   Create   Create   Set  up   Track   Track   Track  
  18. 18. EDITORIAL CALENDAR
  19. 19. EDITORIAL CALENDAR
  20. 20. CALENDAR TEMPLATE Get  your  copy  h@p://bit.ly/cfncalendar  
  21. 21. SCHEDULERS ARE YOUR FRIENDS! Tweetdeck  
  22. 22. MONITOR ANALYTICS & LEARN
  23. 23. Joyce Seitzinger @catspyjamasnz @academictribe joyce@academictribe.co BE A NODE IN OUR NETWORK!

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