Get insights into the latest traceability and brand protection technologies on traditional Chinese medicine. Through this webinar presentation you’ll learn about: - Counterfeit drugs and fake Chinese traditional medicine statistics - Technologies

1. What the Competitors Never
Tell You
Best Practice for Traditional Chinese Medicine Companies to
Improve Traceability and Brand Protection
NanoMatriX International Limited

2. Agenda
1 Trends & Challenges in Pharma & TCM Market
2 Existing Strategies/Cases Analysis
3 Brand Protection Strategy
4 Best Practices for Implementation

3. 1 Trends & Challenges in Pharma & TCM Market

4. Traditional Chinese Medicine Status Quo Overview
• The Chinese Pharmaceutical market is
currently the 2nd greatest pharma market
globally, after the US and in 2014 was worth
$105 billion.
• It is forecast to increase dramatically to $200
billion by 2020 and increase its dominance as
a leading player in Asia.
• According to the Ipsos Report, total
production value of Chinese medicines in the
PRC increased from approximately RMB213
billion in 2009 to RMB632.4 billion in 2013,
representing a CAGR of approximately 31.3%.
• The total production value of Chinese
medicines is expected to further increase at a
CAGR of approximately 21.2% from
approximately RMB775.3 billion in 2014 to
approximately RMB1, 665.5 billion in 2018
Source from:http://www.hkexnews.hk/listedco/listconews/SEHK/2015/0630/03737_2310762/E114.pdf

5. Key Growth Factors of the Chinese Medicine Industry
in the PRC
• Fast growing GDP and disposable income
• Increasing health consciousness and
healthcare spending
• Growing urbanization trend
• Aging population
• Increasing government support related to
the Chinese medicine industry

6. However, the Fake Medicine Industry is Exploding
We are Apathetic Graphic illustration on
counterfeits and failed
identification Chinese
medicine appear in 7
Primary Herb Markets
in Mainland China.
Pharmaceutical Crime Incidents by Region 2015
Source from: http://www.nature.com/articles/srep18723

7. Status of Counterfeit Products and Penalties in HK
Penalties in HK SAR
• Penalties of drugs counterfeiting, the
highest penalty imposed was a fine of
HK$100,000
• The penalties are too light or
insufficiently enforced. The deterrent
effect is doubtful considering the lure of
profit from the counterfeit drug
business.
Hong Kong SAR
HK SAR
According to official data, 2% of pharmacies (3000 - 4000 community
pharmacies in HK) were selling counterfeit drugs. that would indicate
60 to 80 offending pharmacies (averaging 3-4 per district).
Source from: http://www.hkmj.org/system/files/hkm1308p286.pdf

8. Victims of Counterfeit Chinese Medicine
The most immediate victims of counterfeit Chinese medicine
components are the pharmaceutical manufacturers and brand
owners. They are suffer:
• Loss revenue from product sales
• Damage brand image and value
• Economic loss for drugs brand owners
• Lawsuits and compensation from customers (The
accidents are caused by brand piracy counterfeits
but you can’t prove they are not your products)

9. Victims of Counterfeit Chinese Medicine
In more grave cases, counterfeit consumer Chinese medicine
with inferior quality and fake products are
• Resulting in adverse effects, drug resistance, and
even life-threatening accidents
• Causing Economic loss for patients
• Bring unwanted Lawsuits
• Loss of confidence in health systems and health
workers

10. 2 Existing Strategies/Cases Analysis

11. Anti-counterfeiting Countermeasures
1. Improve Package Design
• Overt, or visible feature
• Covert, or hidden markers
2. Improve Monitoring Abilities on Drugs
Supply Chain
• Serialization/Track and trace

12. Strategies Used by Leading Organizations to Fight
Counterfeiting
Optical
Security
Label
• Hologram
• Security label
• Anti-counterfeiting
Portrait
Optical
Security Label
• Security graphic
• Optical Security
Label

13. Counterfeit Medicine Still, Seems to be Rising
With low risk (less severe punishments), low-
tech solutions and high reward, counterfeit
drug use still increased dramatically.s A sign for a Macau,
China, drugstore
assures customers
there are no fake drugs
being sold in the shop.
But retailers often
have no clue what’s
real and what’s not.
A single technique can no longer be used
universally to protect the Medicine brand!

14. 3 Brand Protection Strategy

15. For the Rest Slides, Please Visit the Following Website to
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https://www.nanomatrixsecure.com/blog/successful-webinar-for-traditional-chinese-medicine-industry
Please do not hesitate to contact us for any further queries:
NanoMatriX International Limited
Tel.: +852 2523 9959
Mobile: +852 6056 9938
Email: alfonsf@nanomatrixsecure.com
Website: www.nanomatrixsecure.com