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CRM 4 Fashion
2
Microsoft Services in Italy
• 200 Consultants
• 100 Support Prof.
• 60 Technical Account.
Mgr (TAMs)
• 200 Experienced
Subcontractors
• 100% MS Certified
• 20 days training in a
year
• Security Response
Center
• Direct support from
Products Groups
• 3 Center of Excellence
• Dynamics
• Mission Critical App.
• Datacenter
MS Global
Delivery directly
engaged for
global and
complex projects
250+
Customers
3
Microsoft Is Innovating Around Important IT
Trends
4
Microsoft Is Innovating Around Important IT
Trends
Driving Growth and Performance
5
How Can We Help? Microsoft Services!
6
SB Soft
7
Microsoft & SB Soft Services – Support end2end
Assessment Initiative Planning
What?
(Identify the IT
initiatives aligned to
Business Strategy)
How?
(Identify the
scenarios and the
constrints that
characterize the
various initiatives)
I’m generation
value?
(Measure the
benefits in the field
of initiatives)
Value Realization
Support to active
infrastructure
Architectural support, management
and development planning, design
and realization
Strategic
Consulting
Operational
application
support
Maintain
How?
(Preventive and
proactive Health
Check to
infrastructure)
Optimize
How?
(Monitor and drive
the evolution of
application services)
CRM 4 Fashion
Project Delivery
8
CRM 4 Fashion
9
CRM in Store
ReportsTask Appointments LifeStylePreferred Store
Preferred SA
10
Everyone is connected, everywhere, all the time
>4.5 billion
people on social
>6.8 billion
on mobile
>400 million
tweets per day about product,
services, and brands
150
average number of times a
person checks their phone
each day
11
Instagram
Social we can connect …
Weibo
Linkedin
Facebook
Vkontakte
Twitter
Other social …
Google+
Pinterest
12
How it works …
SOCIAL SERVER
SOCIAL TAG
SOCIAL REACTIONS
13
How CRM ID works with customer web sites
CRM ID
1
Recognize user
2
Create Cookies or Session
3
IntegrateCRM ID with Google Analytics
4Track all data Cross Domain
USER - CRMID
Users Logs on to the platform (e-
commerce, web portal, APP, email
campaign)
14
5All Data Save on Google Analytics
SELL PRODUCT
Know better the customer and sell
easily
7
Elaborate Big Data + Predictive
6
Synchronize Google Analytics with CRM
How CRM ID works with customer web sites
CRM ID
15
Social Technology …
Hybrid
Integrated with
Private Cloud
API
Easy integration with
exiting websites
Customizable
Customizable on your
needs
16
Multichannel Marketing
17
PowerClick® - Email Marketing
Access roles managingUnique DB Centralized with
easy segmentation of lists
Tools to optimize your
Campaigns for Digital
Marketing
Updated Report in real-
time, Campaign analysis
with possibility of Drill-
Down
18
PowerClick® Engine
Remote BounceLoad Balancing
Hybrid
Technology
Intelligent SMTP
Selector
Multiple SMTP
19
ONE APPLICATION ONEWORLD
20
PowerClick® Test Engine
• Preview across over 30+ email clients and devices
• Spam Filter Test over 70 DNSBL
• IP Reputability
• Sender Verification (DKIM, Sender ID)
21
PowerClick® Some Tests
22
People want to discover and connect to
information
Answering new questions
Personal
data
Organizational
data
Community
data
World
data Value
23
VIDEO BIG DATA DEMO ON YOUTUBE
Thanks!

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CRM Application for Fashion & Luxury Market

  • 2. 2 Microsoft Services in Italy • 200 Consultants • 100 Support Prof. • 60 Technical Account. Mgr (TAMs) • 200 Experienced Subcontractors • 100% MS Certified • 20 days training in a year • Security Response Center • Direct support from Products Groups • 3 Center of Excellence • Dynamics • Mission Critical App. • Datacenter MS Global Delivery directly engaged for global and complex projects 250+ Customers
  • 3. 3 Microsoft Is Innovating Around Important IT Trends
  • 4. 4 Microsoft Is Innovating Around Important IT Trends Driving Growth and Performance
  • 5. 5 How Can We Help? Microsoft Services!
  • 7. 7 Microsoft & SB Soft Services – Support end2end Assessment Initiative Planning What? (Identify the IT initiatives aligned to Business Strategy) How? (Identify the scenarios and the constrints that characterize the various initiatives) I’m generation value? (Measure the benefits in the field of initiatives) Value Realization Support to active infrastructure Architectural support, management and development planning, design and realization Strategic Consulting Operational application support Maintain How? (Preventive and proactive Health Check to infrastructure) Optimize How? (Monitor and drive the evolution of application services) CRM 4 Fashion Project Delivery
  • 9. 9 CRM in Store ReportsTask Appointments LifeStylePreferred Store Preferred SA
  • 10. 10 Everyone is connected, everywhere, all the time >4.5 billion people on social >6.8 billion on mobile >400 million tweets per day about product, services, and brands 150 average number of times a person checks their phone each day
  • 11. 11 Instagram Social we can connect … Weibo Linkedin Facebook Vkontakte Twitter Other social … Google+ Pinterest
  • 12. 12 How it works … SOCIAL SERVER SOCIAL TAG SOCIAL REACTIONS
  • 13. 13 How CRM ID works with customer web sites CRM ID 1 Recognize user 2 Create Cookies or Session 3 IntegrateCRM ID with Google Analytics 4Track all data Cross Domain USER - CRMID Users Logs on to the platform (e- commerce, web portal, APP, email campaign)
  • 14. 14 5All Data Save on Google Analytics SELL PRODUCT Know better the customer and sell easily 7 Elaborate Big Data + Predictive 6 Synchronize Google Analytics with CRM How CRM ID works with customer web sites CRM ID
  • 15. 15 Social Technology … Hybrid Integrated with Private Cloud API Easy integration with exiting websites Customizable Customizable on your needs
  • 17. 17 PowerClick® - Email Marketing Access roles managingUnique DB Centralized with easy segmentation of lists Tools to optimize your Campaigns for Digital Marketing Updated Report in real- time, Campaign analysis with possibility of Drill- Down
  • 18. 18 PowerClick® Engine Remote BounceLoad Balancing Hybrid Technology Intelligent SMTP Selector Multiple SMTP
  • 20. 20 PowerClick® Test Engine • Preview across over 30+ email clients and devices • Spam Filter Test over 70 DNSBL • IP Reputability • Sender Verification (DKIM, Sender ID)
  • 22. 22 People want to discover and connect to information Answering new questions Personal data Organizational data Community data World data Value
  • 23. 23 VIDEO BIG DATA DEMO ON YOUTUBE

Editor's Notes

  1. CRM 4 Fashion is a product dedicated to Fashion and Luxury Market
  2. Microsoft Services is uniquely positioned to implement these Social Solutions. Key Points: We have 6,000 skilled professionals in 82 countries. Delivery can be provided worldwide through onsite and offshore resources from Microsoft and its partners. If you are operating across multiple time zones, Microsoft Services will manage time zone and remote delivery issues to help delivery a smoother global introduction of your solution. Microsoft Services is often the first to deploy Microsoft technologies in businesses. Our deep knowledge of Microsoft Business Productivity products, direct access to Microsoft product groups, and involvement in early adopter programs allows us to deliver proactive and world-class services.
  3. For more information about our company visit web site: http://www.poweraddon.com/about-us/
  4. CRM 4 fashion is a suite of products built into Microsoft Dynamics CRM 2013. The applications cover the following areas: -CRM in store -Social Sentiment Analysis -Digital Marketing (massive email campaign) -Business Intelligence & Big Data
  5. CRM 4 fashion is a suite of products built into Microsoft Dynamics CRM 2013. The applications cover the following areas: -CRM in store -Social Sentiment Analysis -Digital Marketing (massive email campaign) -Business Intelligence & Big Data
  6. Totally transparent and usable with existing platforms. Possibility to choose the information you want to save or define independently the tone dictionary.
  7. Sending SMS Sending Survey Google Analytics Integration (CRM ID) - Login integration via webservices Single customer database Massive Newsletter (www.powerclick.com)
  8. For more information about PowerClick® visit web site: www.poweraddon.com
  9. PowerClick Engine is the “heart” of PowerClick addon for email marketing campaigns. It’s an application entirely developed in 64 bit which allows, through a simple configuration file, to manage a lot of aspects of sending newsletters. Starting from a configuration of all SMTP server in complete autonomy Thanks to “Parallelism” system PowerClick Engine is able to open simultaneously multiple channels with the different SMTP and assess in real time if they are reachable or not, and for each of them define sending policies. When the operator confirms the sending of a newsletter, a scheduled service is responsible for the entire campaign distribution. At each start PowerClick Engine will check the emails to send, and splits them among the available SMTP server and then sends. If an SMTP server is not responding, PowerClick Engine recalculates, in real time, the emails distribution for several available SMTP servers. For each SMTP server, during the configuration phase, it establishes a maximum number of mail for a domain and an overall maximum number of mails. Each process is designed to improve reputability of the SMTP server and shorten the delivery time of messages, in order to offer an effective email service for all type of business.
  10. is a Multi SMTP engine that manage all Email Marketing Campaign sendings. . Multi-threaded architecture provides 64-bit email service quickly and efficiently. Our platform gives to Company Managers a tool for Email Marketing where you quickly can select your SMTP server which has the best performance for sending massive emails
  11. PowerClick Preview Test PowerClick offers advanced features in order to evaluate in advance the effectiveness of your message before sending and gives you the chance to edit any changes before final your final submission. This option allows to test to verify the correct display and the text version of your message in any different mails client. (this  feature is optional) PowerClick AntiSpam Test PowerClick Antispam Test  runs a preemptive email analysis such  (BlackList, DKIM, SPF, ect …) the aim of this analysis  is to give effetiveness to your email marketing  without going into a spam bin.  (this  feature is optional)
  12. Today, there is an unprecedented abundance of externally available and useful information. The challenge is: How do you discover what is available and how do you connect to it? To answer the new types of questions that organizations are asking today, we need new ways to discover and explore data that resides in a number of different domains: Personal data. Data created by me, or by my peers, but relevant for the task at hand. Organizational data. Data that is maintained and managed across the organization. Community data. External data such as curated third-party data sets that are shared into the public domain. For example, data.gov. World data. All the other data that is globally available, from sensors to log files, and for which technologies have emerged, such as Hadoop.
  13. http://youtu.be/fyl3Hjfp-Q0