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CRM Application for Fashion & Luxury Market


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CRM 4 Fashion is a suite of products built into Microsoft Dynamics CRM 2013.
The applications cover the following areas:
-CRM in store
-Social Sentiment Analysis
-Digital Marketing (massive email campaign)
-Business Intelligence & Big Data

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Published in: Technology
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CRM Application for Fashion & Luxury Market

  1. 1. CRM 4 Fashion
  2. 2. 2 Microsoft Services in Italy • 200 Consultants • 100 Support Prof. • 60 Technical Account. Mgr (TAMs) • 200 Experienced Subcontractors • 100% MS Certified • 20 days training in a year • Security Response Center • Direct support from Products Groups • 3 Center of Excellence • Dynamics • Mission Critical App. • Datacenter MS Global Delivery directly engaged for global and complex projects 250+ Customers
  3. 3. 3 Microsoft Is Innovating Around Important IT Trends
  4. 4. 4 Microsoft Is Innovating Around Important IT Trends Driving Growth and Performance
  5. 5. 5 How Can We Help? Microsoft Services!
  6. 6. 6 SB Soft
  7. 7. 7 Microsoft & SB Soft Services – Support end2end Assessment Initiative Planning What? (Identify the IT initiatives aligned to Business Strategy) How? (Identify the scenarios and the constrints that characterize the various initiatives) I’m generation value? (Measure the benefits in the field of initiatives) Value Realization Support to active infrastructure Architectural support, management and development planning, design and realization Strategic Consulting Operational application support Maintain How? (Preventive and proactive Health Check to infrastructure) Optimize How? (Monitor and drive the evolution of application services) CRM 4 Fashion Project Delivery
  8. 8. 8 CRM 4 Fashion
  9. 9. 9 CRM in Store ReportsTask Appointments LifeStylePreferred Store Preferred SA
  10. 10. 10 Everyone is connected, everywhere, all the time >4.5 billion people on social >6.8 billion on mobile >400 million tweets per day about product, services, and brands 150 average number of times a person checks their phone each day
  11. 11. 11 Instagram Social we can connect … Weibo Linkedin Facebook Vkontakte Twitter Other social … Google+ Pinterest
  13. 13. 13 How CRM ID works with customer web sites CRM ID 1 Recognize user 2 Create Cookies or Session 3 IntegrateCRM ID with Google Analytics 4Track all data Cross Domain USER - CRMID Users Logs on to the platform (e- commerce, web portal, APP, email campaign)
  14. 14. 14 5All Data Save on Google Analytics SELL PRODUCT Know better the customer and sell easily 7 Elaborate Big Data + Predictive 6 Synchronize Google Analytics with CRM How CRM ID works with customer web sites CRM ID
  15. 15. 15 Social Technology … Hybrid Integrated with Private Cloud API Easy integration with exiting websites Customizable Customizable on your needs
  16. 16. 16 Multichannel Marketing
  17. 17. 17 PowerClick® - Email Marketing Access roles managingUnique DB Centralized with easy segmentation of lists Tools to optimize your Campaigns for Digital Marketing Updated Report in real- time, Campaign analysis with possibility of Drill- Down
  18. 18. 18 PowerClick® Engine Remote BounceLoad Balancing Hybrid Technology Intelligent SMTP Selector Multiple SMTP
  20. 20. 20 PowerClick® Test Engine • Preview across over 30+ email clients and devices • Spam Filter Test over 70 DNSBL • IP Reputability • Sender Verification (DKIM, Sender ID)
  21. 21. 21 PowerClick® Some Tests
  22. 22. 22 People want to discover and connect to information Answering new questions Personal data Organizational data Community data World data Value
  24. 24. Thanks!