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Your Road to Success
Is your marketing working?
Or are you spinning
your wheels?
Or are you spinning
your wheels?
Do you even
know your
results?
Benchmarks are your GPS
to success
But, how do you
set benchmarks?
Take
this path
Define
success
Assign
metrics

Gather
results
Define
success
Examine your
marketing projects
What is your ideal response?
New leads?
What is your ideal response?
New leads?
Increased sales?
What is your ideal response?
New leads?
Increased sales?

Web traffic?
Assign
metrics

SUCCESS
Choose a benchmarking method

for each
marketing
project
1. Compare to industry standards
2. Measure against competitors
3. Improve on past results
Be specific
Gather
results
Check progress on a regular basis
Make necessary adjustments
Perhaps additional channels
Marketing benchmarks:
Your road to success
This is Part 9
Check out the entire series
Follow the 10-Part Marketing Plan at

SimplyStatedBusiness.com
Photo Credits: BigStockPhoto.com
Cathy Miller, Business Writer

Business site:
www.SimplyStatedBusiness.com

www.simplystatedbusiness

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Marketing benchmarks your road to success