4. The CHANNEL and WEB “Sales Assembly Line” only adds to the complexity
5. The “Sales Assembly Line” Start at the beginning… – include every touch point, or every point that could effect sales… – develop a process that boosts the customer experience…
6. The first step in the line is the development of an interesting & compelling offer.
7. A business plan for each product, service or offering including how we will be able to deliver such.
8. This step includes research into who the appropriate market might be and planning how we will reach them.
9. Planning the pricing and understanding the internal costs. Additionally, research into competitive pricing.
10. Planning on how much can be sold in comparison to how offering can be delivered. Developing a measurable quota for sales.
12. Developing a compelling value statement beginning with getting a prospects attention right on thru presentation.
13. Design and develop eye catching and compelling marketing materials and copy.
14. Develop an effective, sustainable and affordable procedure to introduce offering into the market.
15. Get the marketing ball rolling. Ensure that this effort continues as planned.
16. Develop a training process including materials for sales people. This could include a “Train the Trainer” program.
17. Non-sales people also interact with clients and prospects. This will include an abridged version of the sales training program for every employee in the company.
18. This may include an online or packaged product. This may also include a home-grown application.
19. Finding and or creating a comprehensive prospect list, and then managing this list to utmost value.
20. Creating a compelling message to attract the largest swath of prospects and clients.
21. Develop a repeatable suite of methods to contact desirable and qualified prospects. This step is designed to secure a presentation.
22. Develop a suite of presentation materials that will guide the prospect to the inescapable conclusion that they need to make a buying decision. (No; Yes, but not now or yes)
23. Develop a set of management protocols to effectively manage the sales funnel. This step is designed to triage sales to give attention where needed.
33. Our proven methods don’t involve any mystery or hoakey schemes. They are based on simple tasks that offer a measurable outcome. Our compensation is based on the results that we deliver. Results for our client
34. A relationship with Pathfinder Development will open the door to a repeatable method that can scale to massive proportions. We make things as simple as possible (but no simpler). Our focus on sales results shows you that we take a long term approach – Your sales make us money. We build a real, scalable program around your product or service. We bring the tools, materials, relationships and experience; you bring the product/service and desire to grow. Action
35. What can Pathfinder Development do for you? Ala Carte or packaged solutions You focus on your offering – let Pathfinder Development focus on your sales A complete sales solution – A suite of sales programs
36. Pathfinder Development does all of this for you. We will even hire, train and manage a team of highly skilled and extremely well equipped sales people, channel development people and telemarketing people. Performance based sales solutions