1.
2019 Amazon Sales &
Advertising Acceleration
Round-Table

2.
Today’s Logistics
● Session recording and slides will be sent
● Submit questions to our panelists
● Join in on our poll questions throughout
Analicia Santaella
Partner Marketing Coordinator

3.
Today’s Agenda
● Amazon Updates All Advertisers Must Adapt to
● Expected Changes in Amazon Advertising to Anticipate
● Securing Your Brand with Increased Competition
● Building Brand Equity
● Adapting to Your Customer
● Reviewing Successful Strategies & Trends

4.
Overview
Founded in 2007
Google Premier Partner
600+ Active Retail Clients
Top 50 Fastest Growing Company San Diego
Solutions
Retail-focused PPC & Shopping
Amazon Sales Acceleration
Facebook Performance Marketing
Creative Services
Stuart Dooley
Sr. Marketplace
Channel Analyst
Today’s Moderator

5.
Numerator, formerly Market Track and InfoScout,
brings together omnichannel marketing,
merchandising, and sales data to make pursuing
new possibilities simple.
We offer the most complete view of the
omnichannel marketplace, with the fastest
intelligence available.
Brad Bane
Executive Vice
President of Marketing
Today’s Panelist

6.
Courtney Manuel
Marketing Manager, eTail
Strategy & Development
Today’s Panelist

7.
Daquent (DQ) Robinson
Director of Sales, eTail
Today’s Panelist

8.
What is your Amazon Selling Platform?
● Seller Central
● Vendor Central
● Both Seller & Vendor Central
● I am not yet selling on Amazon
Poll Question for Audience

9.
Amazon Updates

10.
What has been the most impactful Amazon
Advertising change from this past year to your
brand’s advertising strategy?
Question for Panelists

11.
What was the most surprising trend that boosted
your brand’s profit in 2018?
Question for Panelists

12.
Did you increase your Amazon
advertising budgets in 2019?
● Yes, by 0-25%
● Yes, by 25-50%
● Yes, over 50%
● No
Poll Question for Audience

13.
Securing Your Brand

14.
What new strategies are you implementing to acquire
net new customers?
Question for Panelists

15.
Are there specific ways you are strengthening your
brand equity on Amazon?
Question for Panelists

16.
How is your brand adapting to being everywhere
your customer is?
Question for Panelists

17.
How is your brand adapting on Amazon to ensure
customer retention and brand loyalty?
Question for Panelists

18.
Changes to Anticipate

19.
What changes do you hope to
see from Amazon in 2019?
● Metrics of advertising success
● Advertising placements
● Targeting options
● Buyer insights
Poll Question for Audience

20.
Any predictions on what new changes brands can
expect from Amazon Marketplace / Amazon
Advertising in 2019?
Question for Panelists

21.
In closing, if there’s one key takeaway and/or piece of
advice from today’s session, what would you
recommend our audience to focus on?
Question for Panelists

22.
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2019 Amazon Sales &
Advertising Acceleration
Round-Table