Your litmus test to marketing success

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Check your business marketing material for these 5 elements.

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Your litmus test to marketing success

  1. 1. Your Litmus Testto Marketing Success www.simplystatedbusiness.com
  2. 2. Put yourself in your prospect’s shoeswww.simplystatedbusiness.com
  3. 3. Would you give money away? For no good reason? www.simplystatedbusiness.com
  4. 4. We’re a skeptical species www.simplystatedbusiness.com
  5. 5. How do you get yourmarketing efforts past those barriers? www.simplystatedbusiness.com
  6. 6. Give it the litmus test Before it goes out the door www.simplystatedbusiness.com
  7. 7. Put on those prospect’s shoeswww.simplystatedbusiness.com
  8. 8. Imagine the skeptic’s questions www.simplystatedbusiness.com
  9. 9. Then apply the litmus test1. Who are you?2. Why should I care?3. What problems are you going to solve for me?4. What makes your product or service different from any other?5. Prove it. www.simpystatedbusiness.com
  10. 10. Who are you? –Think elevator pitch • Keep it simple • Keep it clear • Keep it uniquely yours –Keep it brief –Right now THEY don’t care about youwww.simplystatedbusiness.com
  11. 11. Why should I care? –You understand their challenges –You have solutions –Your prospect will save time & moneywww.simplystatedbusiness.com
  12. 12. What problems? –Describe specific problems/frustrations –Show you understand them –Reveal shared experienceswww.simplystatedbusiness.com
  13. 13. What’s different? –Present your unique offering –Describe what’s different –Focus on benefits to the prospectwww.simplystatedbusiness.com
  14. 14. Prove it –Provide a solution –Disclose your experience –Offer success stories –Stand behind your offerwww.simplystatedbusiness.com
  15. 15. The points may be in adifferent order and probably will be www.simplystatedbusiness.com
  16. 16. Starting with your prospect’s challengewww.simplystatedbusiness.com
  17. 17. After reading your marketing your prospect should have all five answers www.simplystatedbusiness.com
  18. 18. 1. Who are you? 2. Why should I care? 3. What problems will you solve? 4. What’s different about you? 5. Prove it.www.simplystatedbusiness.com
  19. 19. www.simplystatedbusiness.com www.simplystatedbusiness.com

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