Brian Tudor creates an Internet Public Relations Distribution Strategy for FK Diamonds for his Strategic Internet Public Relations calls at Full Sail University

1. FK Diamonds
Internet Public Relations Distribution Strategy
by Bri a n Tu do r
Fu ll S a il Un iversi ty

2. Distribution Channels
Distribution Channels: Social Media Channels:
Pitchengine.com Twitter
Networked Blogs Facebook
Corporate Blog YouTube
Cincinnati Chamber LinkedIn
of Commerce
Flickr
Corporate Press
Room

3. Pitchengine.com
Let’s you easily include images, Create social content that is more
video, links and more at no engaging (Readers view
additional cost Pitchengine Pitches longer than
traditional press releases by PR
Enables readers to interact with Newswire, BusinessWire and PR
you and your Pitch™ long after it’s Web. (source: alexa.com)
been published
Display your news, twitter stream,
Helps you broaden your audience youtube channel and flickr gallery
beyond the journalist to reach automatically in one place with a
bloggers, investors, consumers and Pitchengine newsroom
other influencers on the social web
Helps you eliminate the press kit
We don’t brand your content with and move your entire PR platform
our giant header and links like wire to one place
services do. It’s your press release!

4. Net worked Blogs
NetworkedBlogs.com is an extension of the
NetworkedBlogs Facebook Application to make
our user-generated blog directory accessible
outside Facebook and provide more exposure to
our blogs.

5. Corporate Blog
Utilizing a corporate blog FK Diamonds will be able to position
themselves as experts in their field (independent diamond
broker) and can share industry news, company news and events.
FK Diamonds will need to blog at least twice a week in order to
create enough content to be pushed out though the Networked
Blogs tool to their linked Facebook fan page.
Another tool FK Diamonds can use to help distribute their blog
posts to to make sure whenever they are visiting an industry,
wedding or bridal blog of some sort to make sure they comment
at the end of each blog they read, leaving a link back to their own
blog.

6. Cincinnati Regional
Chamber of Commerce
Cincinnati Regional Chamber of Commerce Membership
Listing
More Exposure. Advertising discounts with Enquirer
Media, The Business Courier and Cincinnati Magazine
This will give FK Diamonds an in, to have a relationship
with local reporters and other Chamber members,
include bloggers from around Cincinnati (Soapbox,
Girlfriendology and more). This will be FK Diamonds’
the primary method for traditional PR campaign to go
along with their offline ads on local Cincinnati sports talk
radio.

7. Corporate Press Room
FK Diamonds’ Press Room will be housed at http://
fkdiamonds.com, and will be a repository for all brand and
corporate PR efforts. This will include a live Twitter feed, links
to their blog posts with RSS and social media sharing
capabilities, links to social media/online/traditional press
releases, links to industry news stories and updates and a place
for both video and text company testimonials and reviews from
FK Diamonds’ customers.
The FK Diamonds’ Press Room will also include Share This
links for visitors to share releases, videos, images and events
through sites like Digg, Twitter and Delicious. This will increase
the distribution potential beyond FK Diamonds’ existing
network of customers, business partners and friends & famly.

8. Social Media
Distribution

9. Social Media Distribution
Using the social media buckets on the following slides FK
Diamonds will provide content and an opportunity to
have others join in the conversation about why FK
Diamonds is the brand for them to follow.
The conversation will encourage FK Diamonds’ to
become brand evangelists and spread the message and
importance of the brand, company and owner.
The FK Diamonds’ social media community is designed
to work hand and hand with their Word of Mouth
marketing style for community members to easy share
updates (links, videos & blog posts).

10. Twitter
Using Twitter will allow FK Diamonds to post quick
messages, news and links important to FK Diamonds and
their business in real-time directly to their followers. By using
tools available on Twitter FK Diamonds will be able to utilize
industry hashtags (i.e. #diamonds, #engagement #jewelry) to
reach beyond their own network. Using keywords in Tweets
will help FK Diamonds’ updates to be recognized and
syndicated by Twitterbots.
There are many third-party Twitter clients available (i.e.
Hootsuite, CoTweet, .ect) using these kinds of programs FK
Diamonds can set up Tweets in advance to set up a schedule
when Tweets go out to insure the FK Diamonds brand
message is heard 24 hours a day, seven days a week.

11. Facebook
Like Twitter, FK Diamonds’ Facebook fan page will be used for
posting quick messages, news and links important to the brand,
company and owner. Facebook will also be the main tool for
interacting directly with fans/friends/clients, by replying directly
to posts and inquiries. Another benefit to Facebook, it is a great
place to embed video testimonials from past customers about their
great experience purchasing diamond jewelry from FK Diamonds.
FK Diamonds update schedule for Facebook will be tied to their
Twitter and Networked Blogs feed. As those two feeds are updated
those updates will be pushed to Facebook.
Another benefit for using Facebook is the addition of user
generated content to be seen by fans, visitors and clients alike.

12. YouTube
YouTube will be FK Diamonds home for all videos on
the web, by creating a channel and tagging all posted
videos FK Diamonds will be able take advantage of
YouTube’s search engine.
FK Diamonds would benefit from setting up a video
release schedule so channel subscribers are able to
anticipate updates and visit the channel accordingly.
Posting videos at least once a week about FK
Diamonds’ brand message, loose diamonds and
educating buyers, will also help build online awareness.

13. LinkedIn
Becoming active in the LinkedIn community, FK
Diamonds will be able to share their network with a
large number of industry professionals and potential
customers by posting to industry and local group
discussion boards, answering industry questions and
keeping news up to date on their own company page.
Positioning themselves as industry leaders on
LinkedIn FK Diamonds will be able to link their
Twitter feed and blog to reach out to their LinkedIn
community.

14. Flickr
Flickr.com will help FK Diamonds better
distribute images of the jewelry. Using keywords
in the description of each image and proper tags,
FK Diamonds will increase the findability of their
products.
Having a Flickr community will help FK
Diamonds to distribute their images across the
other social media communities and will let their
new and existing customers see what they have
to offer.

15. FK Diamonds
Internet Public Relations Distribution Strategy
by Bri a n Tu do r
Fu ll S a il Un iversi ty