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The branded self

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An ironic educational myth: panel presentation from Theorizing the Web 2011. Explores how social media subjects are branded by the operations of capital, reputation and metrics within digital …

An ironic educational myth: panel presentation from Theorizing the Web 2011. Explores how social media subjects are branded by the operations of capital, reputation and metrics within digital sociality. Frames subjects as branded cyborgs and considers their capacity for subversion - as in Haraway's Cyborg Manifesto - of the very discourses that brought them into being.

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  • 1. Bonnie Stewart University of Prince Edward Island The Branded Self: Cyborg subjectivities in social media http://www.flickr.com/photos/dannywitte/160841176 /
  • 2. http://www.flickr.com/photos/intherough/5067098977/ An Ironic Educational Myth
  • 3. Digital Sociality http://www.flickr.com/photos/f7oor/564669765/
  • 4. The Branded Cyborg: new stories of self? http://www.flickr.com/photos/10231407@N02/4409544466/
  • 5. The dirty word: Brand http://www.flickr.com/photos/tobanblack/3035489052/
  • 6. subjects social media platforms capital & gift exchanges Mommy, where do branded cyborgs come from?
  • 7. Cyborg Subversion
    • Monstrous coupling = myth & ontology
    • Disrupts binaries
    • Witness to possibility
    http://www.flickr.com/photos/streetart-berlin/
  • 8. The Performative Subject
    • Subjectivity = subjugation to & ongoing citation of discourse.
    • Agency emerges with subjugation & resignification.
    http://www.flickr.com/photos/shawnchin/49747509 /
  • 9. Iterability = Repetition = Possibility http://www.flickr.com/photos/the_justified_sinner/2197267529
  • 10. Practices, discourses, & circulations of power: the digital is different
  • 11. The Branded Self @bonstewart