Principles Of Effective Design

by Barbara Nixon on Aug 24, 2009

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Presentation to accompany a discussion of effective design principles in Prof. Barbara Nixon's PR Publications class. Based on a PPT by Saul Greenberg

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Presentation to accompany a discussion of effective design principles in Prof. Barbara Nixon's PR Publications class. Based on a PPT by Saul Greenberg

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Principles Of Effective Design — Presentation Transcript

Principles of Effective Design:Joshua Tree Epiphany & CRAP
Edited & adapted by Barbara B. Nixon
Georgia Southern University

The Joshua Tree Epiphany

CRAPcontrast, repetition, alignment, proximity
Major sources: Designing Visual Interfaces, Mullet & Sano, Prentice Hall / Robin Williams Non-Designers Design Book, Peachpit Press
Slide deck by Saul Greenberg. Permission is granted to use this for non-commercial purposes as long as general credit to Saul Greenberg is clearly maintained. Warning: some material in this deck is used from other sources without permission. Credit to the original source is given if it is known.

CRAP
Contrast
Repetition
Alignment
Proximity
Robin Williams Non-Designers Design Book, Peachpit Press

CRAP
Contrast
make different things different
brings out dominant elements
mutes lesser elements
creates dynamism
Repetition
Alignment
Proximity
1
2
3
4
5
Robin Williams Non-Designers Design Book, Peachpit Press

CRAP
Contrast
Repetition
repeat design throughout the interface
consistency
creates unity
Alignment
Proximity
1
3
2
4
Robin Williams Non-Designers Design Book, Peachpit Press

CRAP
Contrast
Repetition
Alignment
creates a visual flow
visually connects elements
Proximity
1
3
2
4
Robin Williams Non-Designers Design Book, Peachpit Press

CRAP
Contrast
Repetition
Alignment
Proximity
groups related elements
separates unrelated ones
1
2
3
Robin Williams Non-Designers Design Book, Peachpit Press

Wheredoesyoureye go?
CRAP combines to give you cues of how to read the graphic
title
subtext
three points
main point
sub point
Robin Williams Non-Designers Design Book, Peachpit Press

Principles Of Effective Design

by Barbara Nixon on Aug 24, 2009

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Principles Of Effective Design — Presentation Transcript