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Dtp Design Elements


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Dtp Design Elements

  1. 1. Desktop Publishing<br />CRAP<br />
  2. 2. Four Basic Principles<br />Contrast<br />Repetition<br />Alignment<br />Proximity<br />
  3. 3. Contrast<br />Contrast is what makes a reader look at the page in the first place. It is the most important visual attraction on the page<br />Avoid elements on the page that are merely similar<br />If elements are not the same, them make them very different<br />
  4. 4. Examples of Contrast<br />
  5. 5. Repetition<br />Repeating visual elements of the design throughout the piece.<br />Repeat color<br />Repeat shapes, textures<br />Repeat spatial relationships<br />Repeat line thickness, fonts, sizes, graphic concepts<br />This develops the organization and strengthens the unity.<br />
  6. 6. Examples of Repetition<br />
  7. 7. Alignment<br />Nothing should be place on the page arbitrarily<br />Every element should have some visual connection with another element on the page<br />This creates a clean, sophisticated, fresh look<br />
  8. 8. Picture of Alignment<br />
  9. 9. Proximity<br />Items relating to each other should be grouped close together<br />When grouped together they become one visual unit rather than several units<br />This helps organize information, reduces, clutter and gives the reader a clear structure.<br />