At Atlassian we aim to create amazing experiences within our products. Harnessing the power of great feedback while in this process is hard. Feedback like, “it just doesn’t pop” doesn’t provide any value, and often feedback focusses on micro UI details. It stops us from getting to the heart of the problem. In this talk, Nat will share how Atlassian incorporates continuous feedback via sparring to enhance our design process, and why everyone – from design to engineering to QA – needs to be involved. This talk will cover the history of sparring, why it is so important and how to get it right. You’ll see how our design team employs HipChat and Confluence to solicit constructive feedback and ship the best version of our tools. Find out how to successfully share your work (and your soul) with your peers.