Shape is one of the basic elements of design. Alone or in combination with other shapes or lines they can convey universal meanings as well as guide the eye or organize information. The three basic types of shapes are geometric, natural and abstract.
By Alexia Rowe
Line Line photography providesmovement, organization andtexture, as well as givesguide to the eye, movement,and makes a statement oruniversal meaning.
Shape 2D One of the basic elements of design, shape conveysuniversal meanings, and provides a guide to the eye. Itcan also organize information. There are three types ofshape; geometric, natural, and abstract.
Form 3D The three- dimensionality of an object is form. It is life;you can take hold, walk around, and walk in form.
Color Color affects both men and women, possibly differently. By affecting the human nervous system, we respond to colors emotionally.
Texture Texture is a part of our world. It becomes thevisual or tactile surfacethat completes a piece.
Depth (Perspective) Our world is three-dimensional, and full ofdepth. Any artist can useillusions to distributedepth. Depth, when manipulated, can make the viewer see the items in the piece at a farther, or perhaps closer distance.
Light Light at different volumes providecontrast for the picture. This thenleads to a certain emotion orfeeling that is being played withwithin the photo.
Direction (Motion) Because of the simple reason that we can not showmotion in one photo, we use simple or even complextricks to perceive motion. Such tricks are; AnticipatedMovement, Fuzzy Outlines, Multiple Images, OpticalMovement, Optical Illusions, and Rhythm andMovement.
Mass (Visual Weight) Mass is equivalent to size, and eachpiece you create has a visual weight.Every element within the piece hastheir own mass that is relative to thepiece as a whole.
Tone (Black and White) Also referred to as value, tone is the various degrees oflighting of a subject. The color of the image is notimportant. Elements within tone are; Shade: color withblack. Tint: color with white. Tone: color with grey.
Value Value is the lightness or darkness of aspecific area. It can be used toemphasis something, create a focalpoint, or create illusion’s of depth.Areas of different lighting cave give athree-dimensional impression.
Space (Positive and Negative) Space is in an image to serve a purpose. Space includesthe background, foreground and middle ground.Positive space means the space of a shape representsthe subject matter. Negative space means the spacearound and between the subject matter.
Balance There are three types of balance; Symmetrical, asymmetrical, an d radial. Symmetrical is when one half of the picture looks exactly like the other half. Asymmetrical is when one half of the picture looks similar, but is not the same as the other half. Radial is circular or spiral paths are formed in the image.
Emphasis Emphasis is used to providefocal points for the subject.Also called dominance,Emphasis is used to make thekey point of the image, standout.
Proportion (Scale) Proportion; referred to as the size and scale of various things in an image, is mainly the relationshipbetween the things. It is necessary to discuss proportionin terms of the context or standard used to determineproportions.
Repetition (Rhythm) Repetition is used to make the subject readable orunderstandable. It makes the viewer have aknowledgeable guess of what to expect.
Unity Unity is used to make the objects in the image seem as if they are related. To achieve this, you can use proximity, repetition, and continuation.
Contrast Contrast occurs when two elements aredifferent. The less similar two elementsare, the greater the contrast. The key isto making the differences obvious.
Harmony Harmony is all about appearance. It is to make thevisual image appealing, and visually satisfying.Harmony is made when combining similar and relatedelements.
Proximity By spacing pieces and organizing them according to their relation to each other, you are creating visual structure and gives the subject and organized feel.
Variety Variety means to make an elementdifferent. It is a compliment to unityand is needed to create visualinterest. Without it, an image ischaotic, unreadable, dull and uninteresting.