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Basic principles of design

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Overview of C.R.A.P. design principles (Contrast, Repetition, Alignment, and Proximity), and the elements used to execute those principles (line, color, shape, scale, texture, and space) for beginners.

Published in: Design, Technology

Basic principles of design

  1. 1. basic principles of DESIGN! i believe in you. you can do this.! ! – sarah baker!
  2. 2. OBJECTIVE:! By the end of this training, you should have a basic understanding of the core principles of effective visual communication, and the elements used to achieve them.!
  3. 3. AGENDA:! •  your PRESENTer! •  HEAD, heart & hand skills! •  the BIG PICTURE overview! •  deep dive into design PRINCIPLES and ELEMENTS! •  BREAK it OUT! •  regroup & reVIEW!
  4. 4. let’s do this thing.!
  5. 5. GESTALT!An organized whole that is perceived as more than the sum of its parts.!
  6. 6. C.R.A.P.! Contrast | Repetition | Alignment | Proximity!
  7. 7. C.R.A.P.! Contrast | Repetition | Alignment | Proximity! line | color | shape | scale | texture | space!
  8. 8. CONTRAST! The state of being strikingly different from something else, typically something in juxtaposition or close association. Contrast allows us to emphasize what is most important.!
  9. 9. REPETITION! The recurrence of an object or event. Repetition can create consistency and show that different things are related.!
  10. 10. ALIGNMENT! This allows elements to create visual connections ! to one another; it intentionally creates order.!
  11. 11. (sidenote: margins)!
  12. 12. PROXIMITY! Nearness in space or relationship. By placing similar types of information close to one another, these things become more of a visual unit.!
  13. 13. ELEMENTS!!
  14. 14. LINE!
  15. 15. COLOR!
  16. 16. SHAPE!
  17. 17. SCALE!
  18. 18. TEXTURE!
  19. 19. SPACE!
  20. 20. (typography)!
  21. 21. Serif ! Sans Serif!
  22. 22. Display ! Text !
  23. 23. CRAP! in action!
  24. 24. QUESTIONS?! ! ! sarah baker! baker@neworganizing.com! @bakerbk!

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