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Principle of design

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Principle of design

  1. 1.  The principles of design describe the ways that artists use the elements of art in a work of art. Balance is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale, these elements should be balanced to make a design feel stable.
  2. 2.  An even distribution of weight enabling someone or something to remain upright and steady or A situation in which different elements are equal or in the correct proportions.  There are 2 types of balance :-  1.symmetrical balance  2.Asymmetrical balance
  3. 3.  Emphasis is defined as an area or object within the artwork that draws attention and becomes a focal point. Subordination is defined as minimizing or toning down other compositional elements in order to bring attention to the focal point.
  4. 4.  Contrast is the difference in luminance or colour that makes an object (or its representation in an image or display) distinguishable. In visual perception of the real world, contrast is determined by the difference in the color and brightness of the object and other objects within the same field of view state of being strikingly different from something else in juxtaposition or close association. 
  5. 5. The principle of proximity is simply the process of ensuring related design elements are placed together. Any unrelated items, should be spaced apart. Close proximity indicates that items are connected or have a relationship to each other and become one visual unit which helps to organise or give structure to a layout.
  6. 6. Definition. Rhythm is the repetition or alternation of elements, often with defined intervals between them. Rhythm can create a sense of movement, and can establish pattern and texture.
  7. 7. Proportion refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole. This means that it is necessary to discuss proportion in terms of the context or standard used to determineproportions.
  8. 8.  Rhythm is the flow depicted in a visual. Rhythm helps direct eye movement. Patterns or shapes can help achieve harmony. By repeating patterns in an interesting arrangement, the overall visual image comes together 
  9. 9.  Unity is the relationship among the elements of a visual that helps all the elements function together. Unity gives a sense of oneness to a visual image. In other words, the words and the images work together to create meaning. 
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This is the best slide for learning principle of design.

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