1. Lines
Lines are used to guide the human eye into something
spectacular. In the first photograph the lines in the sand
guide your eye to the mountains. In the second
photograph the photographer used the fence to lead your
eye to the 2 people.

2. Shap
e
Shapes are on of the most simplistic elements of design out there. Either alone
or in a combination they have meaning to them. The picture on the left is an
abstract painting, in this picture its just a bunch of 2-D shapes put together.
Now the picture on the right show’s some geometric shapes. Geometric
shapes are an example of 2-D shapes.

3. Form
Form is short for saying 3-D shape. In the left picture it is clearly 3-D, but it’s
unique. It is unique because you wonder how the cube is standing. The picture
on the right is obviously 3-D. The picture is interesting because the cube is
underwater but also inside the cube looks like its under water too.

4. Color
Color is used to contrast many things. For example in the picture on the left is
of a peacock, the surroundings of the peacock is black but the bird itself stays
the same color. The picture on the right is a person holding some colorful
candy, but its surroundings are grey.

5. Texture
Texture is usually apart of our pictures whether intentional or not. The picture to
the left is a tree stump. The picture to the right is of a brick floor. Texture is
when you take a picture of something and you can see the details.
I found picture 1 by searching for: texture
Picture 1 link: http://www.freeimageslive.co.uk/free_stock_image/treestumptexturejpg
I found picture 2 by searching for: texture
Picture 2 link: http://upload.wikimedia.org/wikipedia/commons/4/4f/Colors_and_texture_of_a_brick_ground_artlibre_jnl.png

6. Depth
Depth is when you try and make sure one object stands out from everything
else. The picture on the left is a good example of this because everything
except the flower is blurred out. The picture on the right is another example of
trying to make one object stand out.
I found picture 1 by searching for: depth
Picture 1 link: http://www.cgdigest.com/2009/04/
I found picture 2 by searching for: depth
Picture 2 link: http://www.videomaker.com/article/14838

7. Light
Light is when a source of light comes from one direction and casts a shadow
on the other side of the object. The right picture is of a light shining on a tiger
and casting a shadow behind the tiger.
I found picture 1 by searching for: photography lights
Picture 1 link: http://digital-photography-school.com/how-to-shoot-light-trails
I found picture 2 by searching for: photography lights
Picture 2 link: http://photography.nationalgeographic.com/photography/enlarge/night-light_pod_image.html

8. Direction
Direction can be showed in many different forms. For example both of these
(motion)
pictures are examples of anticipated motion. Anticipated motion is when we
know from past experiences a motion will occur.
I found picture 1 by searching for: motion photography
Picture 1 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=sTKOccai3cklKM&tbnid=j7RaQPukmRC2QM:&ved=
0CAQQjB0&url=http%3A%2F%2Fwww.smashingmagazine.com%2F2008%2F08%2F24%2F45-beautiful-motion-blur-
photos%2F&ei=CkU6UeWQI8egqwH16oDQAg&psig=AFQjCNGuKZck9DUSiEK4XV87UdNjPknplQ&ust=1362859654052608
I found picture 2 by searching for: motion photography
Picture 2 link: https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=-
pN7zHKBZnKUrM&tbnid=K16bbcDNR5w2YM:&ved=0CAQQjB0&url=http%3A%2F%2Fwww.guidetofilmphotography.com%2Fmotion-
photography.html&ei=O0U6UdLvIpKTqwHbvYD4Aw&psig=AFQjCNGuKZck9DUSiEK4XV87UdNjPknplQ&ust=1362859654052608

9. Mass(Visual Weight)
Mass equals size. Each element within the picture has its own mass. The
physical mass or size is actual dimensions of the piece.
I found picture 1 by searching for: mass photography
Picture 1 link: https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=6xu1CnK_Da4gAM&tbnid=YUKKYc1TrQ-
KfM:&ved=0CAQQjB0&url=http%3A%2F%2Fwww.dnjg.be%2Fwordpress%2F2012%2F08%2F29%2Fmass-photography-by-arthur-
mole%2F&ei=FkY6UfvPB9O5qQH26IB4&psig=AFQjCNEQEBRfQ1W7TExnTT4dz1RoiN3LLQ&ust=1362859888287153
I found picture 2 by searching for: mass photography
Picture 2 link: https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=JuAy6jFSu--
ftM&tbnid=WmsprrYpXjea2M:&ved=0CAQQjB0&url=http%3A%2F%2Fbeerandstupidity.blogspot.com%2F2012%2F08%2Farthur-moles-awesome-mass-
photography.html&ei=xkg6UY_pDoeOrgHY5YD4AQ&bvm=bv.43287494,d.aWM&psig=AFQjCNFdhREnNGzOG3agumuHmaUVwzrcXA&ust=136286000018
4764

10. Tone (Black
and White)
In tone the color of the subject is unimportant, it is defined as the intensity of
lightness or darkness in anything that is visible.
I found picture 1 by searching for: tone photography
Picture 1 link: https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=v6UZfSVX2aRbKM&tbnid=K-
56R2iHEcQp6M:&ved=0CAQQjB0&url=http%3A%2F%2Fwww.dgrin.com%2Fshowthread.php%3Ft%3D140949&ei=NSc-
UZ2NHfP7yAHN5oHACQ&psig=AFQjCNH_Qd2QfZDpA-5q_XsvjmnKG4hG7w&ust=1363113937532266
I found picture 2 by searching for: tone photography
Picture 2 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=UV9bEBFiiTKTHM&tbnid=kfSdJVMBdi0o_M:&ved=0
CAQQjB0&url=http%3A%2F%2Fwww.stereosaint.com%2Fblogsaint%2F2012%2F6%2F18%2Ftone-rune-oslo-wedding-photography-
preview.html&ei=JCc-UcDBJ6eiyAHjzoGQAQ&psig=AFQjCNH_Qd2QfZDpA-5q_XsvjmnKG4hG7w&ust=1363113937532266

11. Value
Values refer to the relative lightness or darkness of a certain area. It can also
be used for emphasis.
I found picture 1 by searching for: value photography
Picture 1 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=QUGRxCSL2n4vcM&tbnid=Wfm5WbC78lmjQM:&ve
d=0CAQQjB0&url=http%3A%2F%2Fwww.marketing-for-photographers-and-photography.com%2Fphotographymarketing-value.html&ei=xyg-
Uc_eNoHkyAGV4YD4DQ&psig=AFQjCNFOq8yFb34lFmoYlhdxxFhr9jEDfg&ust=1363114399594320
I found picture 2 by searching for: value photography
Picture 2 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=VIhGuxZVgVWEMM&tbnid=ChNPMfIdNmyAUM:&v
ed=0CAQQjB0&url=http%3A%2F%2Fwww.jameslomax.com%2Fwords%2F794%2Fmountain-photography-philosophy&ei=-Cg-
UYerOqeiyAHjzoGQAQ&psig=AFQjCNFOq8yFb34lFmoYlhdxxFhr9jEDfg&ust=1363114399594320

12. Space (Negative
and Positive)
Space is an area provided for a particular purpose. Space includes the
background, foreground, and middle ground. Positive space refers to the space
of a shape representing the subject matter. Negative space refers to the space
around and between subject matter.
I found picture 1 by searching for: space photography
Picture 1 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=m2mZVbdzCzy_cM&tbnid=bDXyI9jgeGY_kM:&ved=
0CAQQjB0&url=http%3A%2F%2Fwww.flickr.com%2Fphotos%2Fbluekdesign%2F4832958771%2F&ei=Eio-
UdWGNpT8yAGs7YDICQ&psig=AFQjCNGJb4aA8PToh1QdUXdlFSNRRTDVdA&ust=1363114844650126
I found picture 2 by searching for: ying yang
Picture 2 link: https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=-Ye1syXJKc1BMM&tbnid=2sEcDtt_i-
SXVM:&ved=0CAQQjB0&url=http%3A%2F%2Fabcradiology.blogspot.com%2F2011%2F11%2Fancient-chinese-yin-yang-
symbol.html&ei=Gys-UdayDcibygG94YCADw&psig=AFQjCNHeA48ebPLrsHtdfngFjAz8McB6LQ&ust=1363115159012550

13. Balance
Symmetrical balance is easiest to see in perfectly centered compositions or
those with mirror images. In a design with only two elements they would be
almost identical or very near the same in visual mass.
I found picture 1 by searching for: balance photography
Picture 1 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=wLPRzjcyQXRmOM&tbnid=RZocrtfS5qZpQM:&ved=
0CAQQjB0&url=http%3A%2F%2Fryanandqui.com%2F&ei=QCw-
Ud6XNqT7ygGCmIDwDg&bvm=bv.43287494,d.aWc&psig=AFQjCNE38Kjc-liOu3T2uZoNd5UkGhJRPg&ust=1363115444538058
I found picture 2 by searching for: balance photography
Picture 2 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=R9WdUSWuwwQ9LM&tbnid=uRzi8Wct5cXYBM:&v
ed=0CAQQjB0&url=http%3A%2F%2Fwww.digitalcameraworld.com%2F2012%2F05%2F21%2Fwhite-balance-how-to-use-a-colour-chart-to-
get-tones-perfect%2F&ei=7yw-UfWyEqS6yAHP4YHQCQ&bvm=bv.43287494,d.aWc&psig=AFQjCNE38Kjc-
liOu3T2uZoNd5UkGhJRPg&ust=1363115444538058

14. Empha
Emphasis in design provides focal point for the piece. Sometimes called
sis
Dominance, emphasis can be done by changing font or image size.
I found picture 1 by searching for: emphasis photography
Picture 1 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=cRQMykc8XdBmMM&tbnid=iMnZVRzcKGRkJM:&ve
d=0CAQQjB0&url=http%3A%2F%2Fwww.whitneybethphotoblog.com%2F2011%2F09%2Frachelle-jamie-tie-knot-saint-simons.html&ei=9i4-
UfXKJYm4yQG7w4HQDQ&bvm=bv.43287494,d.aWc&psig=AFQjCNFpflewRYganc22dvUjj6XdoyGekQ&ust=1363116146671958
I found picture 2 by searching for:
Picture 2 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=cFtzSCVLid6uhM&tbnid=Fl6zN65LanlgWM:&ved=0
CAQQjB0&url=http%3A%2F%2Fwww.dreamstime.com%2Fstock-photo-lady-liberty-color-emphasis-image7607810&ei=Qy8-
Ue3ZCMWhyAG-s4GoCA&bvm=bv.43287494,d.aWc&psig=AFQjCNFpflewRYganc22dvUjj6XdoyGekQ&ust=1363116146671958

15. Proportion
Proportion refers to the relative size and scale of the various elements in a
design. This means its important to discuss proportion in terms of context.
I found picture 1 by searching for: proportion photography
Picture 1 link: https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=-WoG6vy5u9G56M&tbnid=lvEk8Qdu-
X9NEM:&ved=0CAQQjB0&url=http%3A%2F%2Fmattysilvestri12.blogspot.com%2F2010%2F09%2Fproportion-color-
pattern.html&ei=PnU_UarxHYKwqQHHtYD4BQ&bvm=bv.43287494,d.aWM&psig=AFQjCNFneFWBMMG3YzBx9N0PSPVh1qTRWg

16. Repetition refers to rhythm. In a picture if it has the same thing over and over
again it is called repetition.
Repetition
I found picture 1 by searching for: repetition photography
Picture 1 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=Oq58HyzyE_14vM&tbnid=
sI5s6T4lYP2DvM:&ved=0CAQQjB0&url=http%3A%2F%2Fdigital-photography-school.com%2Fusing-repetition-
and-patterns-in-
photography&ei=Dnc_UZCAK8XVrQGf5YDwDg&bvm=bv.43287494,d.aWM&psig=AFQjCNGissz823zLecFXXVQQ
EcpuIJ9nIA&ust=1363200124643671
I found picture 2 by searching for: repetition photography
Picture 2 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=qH6BPs2ScSeU9M&tbnid
=qFOi5VFZyjuQ1M:&ved=0CAQQjB0&url=http%3A%2F%2Fforum.chatdd.com%2Fphoto-gallery-wallpapers-world-
32%2Frepetition-photography-17712%2F&ei=mHc_UZO2MpHPqQHD-
IHIDQ&psig=AFQjCNGissz823zLecFXXVQQEcpuIJ9nIA&ust=1363200124643671

17. Unity
Unity is a type of photography that makes objects in a piece seem like they are
together. There are 3 different types of unity. Proximity, repetition, and
continuation.
I found picture 1 by searching for: unity photography
Picture 1 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=slCzqQH2IaUgqM&tbnid=
ghiGkK6CjPUn_M:&ved=0CAQQjB0&url=http%3A%2F%2Fwww.trekearth.com%2Fgallery%2FAsia%2FSouth_Kor
ea%2FNorth%2FSeoul%2Fphoto751556.htm&ei=5ng_UZHbNsrArQHu7IGoDw&psig=AFQjCNHmSKBrmTdjtoGho
j7FcH-Q2hb0uw&ust=1363200604422733
I found picture 2 by searching for: unity photography
Picture 2 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=d9eSSm_PHV-

18. Contrast
Contrast occurs when two elements are different. The greater the difference the greater the
contrast. The key to making a successful contrast picture is making sure your differences
are obvious.
I found picture 1 by searching for: contrast photography
Picture 1 link: https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=Ye-MjBBD-
8EH4M&tbnid=0voxDSbTVHCQVM:&ved=0CAQQjB0&url=http%3A%2F%2Fwww.brighthub.com%2Fmultimedia%2Fphotogra
phy%2Farticles%2F954.aspx&ei=j3w_Udm4EZORqwGAj4CICQ&psig=AFQjCNG2cZPWoEaXi2F15ubZ3uvzX5kOhg&ust=136
3201548035390
I found picture 2 by searching for: contrast photography
Picture 2 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=wP3DdFKKJNV01M&tbnid=Hs2vkCqw
viskxM:&ved=0CAQQjB0&url=http%3A%2F%2Fwww.digital-photo-secrets.com%2Ftip%2F2226%2Fusing-contrast-for-better-
images%2F&ei=c30_Uee5NoLKqQGY6YH4Cg&psig=AFQjCNG2cZPWoEaXi2F15ubZ3uvzX5kOhg&ust=1363201548035390

19. Harmony
Harmony in is the visually satisfying effect of combining similar and related
elements. The principle of design concerned with combining similar art
elements.
I found picture 1 by searching for: harmony photography
Picture 1 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=JeRMLUqxFA82d
M&tbnid=iJL2eLICSQiE4M:&ved=0CAQQjB0&url=http%3A%2F%2Fivorphotography.co.uk%2F2012%2F1
1%2F16%2Fcolour%2F&ei=bMlAUdDvA4LKqQGY6YH4Cg&bvm=bv.43287494,d.aWM&psig=AFQjCNFP
WB0pLKDGqB_JbpuvurfuGCKmKQ&ust=1363286712237732
I found picture 2 by searching for: harmony photography
Picture 2 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=2ltHtlrmVnaQfM&
tbnid=TURIYUpXhqXI1M:&ved=0CAQQjB0&url=http%3A%2F%2Fwww.pxleyes.com%2Fphotography-
pictures%2Fharmony%2F&ei=aspAUbvYKtHuqQGf_4HICg&psig=AFQjCNFPWB0pLKDGqB_JbpuvurfuG
CKmKQ&ust=1363286712237732

20. One of the easiest ways to create a visual structure and give your piece an
organized feel is to space items according to their relation to one another.
I found picture 1 by searching for: proximity photography
Picture 1 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=Mc9bTGkJsHyy9M&tbnid=kE5PmBirR
RaDaM:&ved=0CAQQjB0&url=http%3A%2F%2Fstarr-review.blogspot.com%2F2012%2F10%2Fel-anatsuis-gravity-and-grace-
at-
akron_8.html&ei=0stAUa10yYKsAeCYgKgN&psig=AFQjCNHlZ_3oMJHUym6YZWowmc4n0FEWEA&ust=1363287095249062
I found picture 2 by searching for: proximity photography
Picture 2 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=8SPFEKZs1vJFrM&tbnid=s1snjx3mVy
vfGM:&ved=0CAQQjB0&url=http%3A%2F%2Fwww.danceinforma.com%2Fmagazine%2F2012%2F01%2Fdancing-in-our-
proximity%2F&ei=tM9AUbOjBYiGqgHS84HoDg&psig=AFQjCNHlZ_3oMJHUym6YZWowmc4n0FEWEA&ust=13632870952490
62

21. Variety
Variety means to change the character of an element to make it different.
Without unity a picture is chaotic and unreadable, without variety it is dull and
uninteresting.
I found picture 1 by searching for: variety photography
Picture 1 link:
https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=vRykvbofgTIjjM&tbnid=g4Z
xJQmOGsrg5M:&ved=0CAQQjB0&url=http%3A%2F%2Floadpaper.com%2Fid2344%2Fvariety-of-fruit-wallpaper-
6333847-fanpop-1024x768-
pixel.html&ei=NNBAUebsEYjprAHA8IGoAg&psig=AFQjCNGdlp2RWKUYcqt6Eis0or0oWbn6Yw&ust=1363288496
578157
I found picture 2 by searching for: variety photography
Picture 2 link: https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=NrB7A5wc-
BAovM&tbnid=Tx8SUqxg76kfhM:&ved=0CAQQjB0&url=http%3A%2F%2Fwww.123rf.com%2Fphoto_9184870_mul
ti-color-plastic-beads-variety-assortment-