Serene ArenaThe fact alone that you quote Archers of Loaf is enough, but you also bring up many great points about the process of success and failure, and how they work together.6 months ago
Are you sure you want to
Ross Mayfield, entrepreneur at SlideShareRelated research released today: Empathy represses analytic thought, and vice versa http://www.eurekalert.org/pub_releases/2012-10/cwru-era103012.php6 months ago
EMPATHY The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings,thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.
EMPATHY“...empathy can be described as feeling the feelings of another with the greatest accuracy and effort.” - Whitney Hess
BUT...
THECLIENT
THETEAM
THECO-WORKER
THEBOSS
THEEDITOR
CONTENT STRATEGY
CONTENT STRATEGY
CONTENT STRATEGY PEOPLE
THE PSYCHOLOGY OF ORGANIZATIONAL CHANGE:
THE PSYCHOLOGY OF ORGANIZATIONAL CHANGE:CONTENT STRATEGY EDITION
CHANGEIS HARD
“Change isn’t an event; it’s a process.” - Dan Heath / Chip Heath
“Content strategy is really about choreographingmultiple talents, roles and personalities...” - Ahava Leibtag
LACK OF OVERSIGHT
LACK OF OVERSIGHTTALENT MISMATCH
LACK OF OVERSIGHTTALENT MISMATCHPOLITICAL INFIGHTING
WRITING IS EGO
WORDS ARE PERSONAL
FAILURE IS CERTAIN,
FAILURE IS CERTAIN,UNAVOIDABLE
FAILURE IS CERTAIN,UNAVOIDABLE AND NECESSARY
“You need to create theexpectation of failure - not the failure of the mission itself, but failure en route.” - Dan Heath / Chip Heath
“No matter how good a cook you are, and no matter howhard you try, the first pancake of the batch always sucks.” - Merlin Mann
HOW DO WE DO IT?
1.BE CURIOUS
ASK QUESTIONS
What makes you crazy?
What makes you crazy? What kind of help do you wish you had?
What makes you crazy? What kind of help do you wish you had?What is your workflow?
What makes you crazy? What kind of help do you wish you had?What is your workflow? Who owns this project?
What makes you crazy? What kind of help do you wish you had?What is your workflow? Who owns this project?Why do you continuedoing this?
“There’s a chance that things’ll get weird. - Archers of Loaf
2.BE CLEAR
JARGONWEASEL WORDS SUCKING
JARGONWEASEL WORDS SUCKING
JARGONWEASEL WORDS SUCKING
JARGONWEASEL WORDS SUCKING
“When the client feels likethey have some input during the project planning phase,they are more likely to enjoy the ride.” - Melissa Rach
3.BE DELIBERATE
3.BE DELIBERATE (does not need)
4.BE CONNIVING
IDENTIFYSTRENGTHSAND PLAYTO THEM
5.BE A TEACHER
PROVIDE TOOLS
PROVIDE TOOLSWITHIN REASON
PEOPLE WORK DIFFERENTLY
YOU CAN’T WINEVERY BATTLE.
HOW MUCH CHANGE CAN WE HANDLE?
HOPE FOR THE BEST
THANK YOU.
I am stillCOREY VILHAUERblendinteractive.com eatingelephant.com blackmarks.net
Sarah Beckley
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