Your SlideShare is downloading. ×
Strengths Based Brand Building Slideshare
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Strengths Based Brand Building Slideshare

490
views

Published on

Presented by Tonya Watson at the Kelley School of Business (excerpt)

Presented by Tonya Watson at the Kelley School of Business (excerpt)


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
490
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Strengths-BasedBrand BuildingHow to Build an Authentic Personal BrandPresented by: Tonya Watson, MBA CEO, BCG Solutions
  • 2. • What is a Brand? • Why is Brand Important? • What Makes a Strong Brand? • Examples of Various Strong Brands.We Will Discuss
  • 3. • Strategies to Build a Strong Professional Brand. • Framework to Identify Strengths • Three Important Components to Strong Branding • Importance of Leadership in BrandingWe Will Discuss
  • 4. • How to Own Your Brand • Social Media • Brand Partnerships • Effectively Protecting and Maintaining Your Brand.We Will Discuss
  • 5. • What You Do• How Well You Do It• How the Market Perceives Your ValueBrand Includes
  • 6. • Logo• Image• Product• Label• PopularityBrand is Not Simply
  • 7. Name, term, design, symbol, or any other feature that identifies one sellersgood or service as distinct from those of other sellers. -American Marketing AssociationWhat is a Brand?
  • 8. • Market Differentiation• Positions You in Market• Establishes You as AuthorityWhy Brand Matters
  • 9. Strong Corporate Brands
  • 10. Strong Celebrity Brands
  • 11. Strong Personal Brands
  • 12. • Name Recognition • Visionary• Known for What They Do • Consistent Message• Focus on What They Do • Create Market Space Best• Quality Consistent with • Form Partnerships Based Expectations upon Shared Values• Leaders in Field/Industry • Set the Standard• Innovative • UniqueCommonalities
  • 13. • Awareness• Leadership• ReputationWhat Makes a Brand Strong?
  • 14. Owning Your Brand
  • 15. • Made Up of Everything You do on the Web • Social Networking • Blog Post & Comments • Twitter/Micro-Blogging • Online Photos & VideosYour Online Identity
  • 16. • Provides and Opportunity Expand Brand Visibility & Enhance Networks• Share Resumes on LinkedIn• Share Ideas and Promote BrandSocial Media Branding
  • 17. • Professional Networking Site• Over 35 Million Users• Profile Serves as Online Resume• Allows Connections to Post Professional References• Useful for Job Search and Finding Business OpportunitiesBuilding Your Brand
  • 18. • More that 200 Million Users • Useful for Sharing Links, Photos, Links & Videos • Connect with Friends • Promote Personal BrandBuild Your Brand
  • 19. • International Video Sharing• Watch & Share Original Videos• Useful for Sharing Expertise• Wealth of Tutorials & Useful Professional AdviceBuild Brand
  • 20. • “Micro-Blog” Site • Multi-Generational Popularity • Succinct 140 Characters of Less • Builds Awareness & Form a FollowingBuild Brand Awareness
  • 21. • Create Buzz By:Buzz: • Becoming a Valued Part of a Network Positive • Use Blogging & Twitter to Actively Association of Engage Your Target Audience by Excitement About Posting Thoughtful Remarks or You Information • Attending Networking Events • Continually Updating Profiles & Accomplishments on LinkedInCreate Buzz
  • 22. • Conduct your own “reputation report” from time to time.• Consider separating your professional and personal profiles.• Adjust your privacy settings.• Think before you share.• Be a good digital citizen.Protect Your Brand
  • 23. • Educational Institutions• Employers• Alumni Associations• Member Societies/Greek Orgs.• Friends/AssociatesForge Strong Partnerships