Presentation on origins of social media and the best tools for Project Managers with Linkedin being the major player

1. so·cial me·di·a
NOUN
websites and applications that enable
users to create and share content or to
participate in social networking.
Powered by Oxford Dictionaries · © Oxford University Press

3. 1998
1998
2001
2015
1994
1995 1995
1985
8/6/1991
2010
2005 2006
2004
2002
2003
2004

5. UNIQUE HOST NAMES BY YEAR
0
200000000
400000000
600000000
800000000
1E+09
1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013
17,087,182
206,956,723
968,882,453
1.5 sites added each second
1

6. POWER OF 5

7. Deliver Real-Time Information
Yes, use this strange bird of 140 characters (may be 10,000 soon)
serve a team's need for quick, relevant information.
Use Hashtags with keywords
Perform Indexing, Filtering, & Tracking Topics
TWITTER

8. • Unified space within a timeline platform
• *Share announcements *Team Calendar of Milestones
*Pages for different interests and upload documents.
*Posting Team Norms *Screenshots for team comments
*Video updates *Team Photos.
• Transparency to your stakeholders
• Retrospective Reference
YAMMER

9. PERISCOPE ~ Deliver Material in an Engaging Way
Preferences towards video over text with certain types of information.
Video also creates more of a personal connection, which can be particularly
useful for distributed teams.
Record from your SMART phone
KATCH
Distributed teams, set each group up with the means to create video updates and
encourage them to do so on a regular schedule.
Status reports be more engaging by placing faces to names
PERISCOPE

10. Instant Messaging/IM
Alerts when team member cam
Open Portale upon something worth noting?
EZ Early Warning System
Cost Savings
Convenient
Not without pitfalls
INSTANT MESSAGING

11. • Social media in its broadest sense covers a whole range of
• A group of people with similar interests by enabling interactive conversations and
the exchange of information irrespective of physical location can have negative
implications. But the fact that these tools are freely and readily available means
that they are not the ideal place for confidential information about an organization’s
projects. Their use should require clear guidelines on exactly what type of
information could be shared even within an invited community of users because
security issues should be paramount. However useful these sites might be they do
not have the same level of security that an internal system would have – some do
not have proper version control or user access controls so should not be used for
communications relating to important or confidential project information.
Legalese

12. BULLISH ON LINKEDIN

13. SEARCHENGINE

14. ETIQUETTE
Not a Numbers Game
Personalize your Message

15. • Name
• Picture*
• Headline
• Summary
• Skills & Endorsements
• Recommendations
* PMI is offering free PROFESSIONAL pictures

16. WHAT’S YOUR NAME?
• How formal does it need to be?
• Who are you known as?
• What about nicknames?
• Accreditions?

17. PICTURE
• First Impression
• Visuals are everything
• take a good look at your profile photo and ask
yourself:
• Does it reflect the brand image you want to
portray?
• 14 times more likely to have your profile viewed if you
include a photo
• Have a brand-appropriate outfit
• Be personable
• focus on head and shoulders and a confident smile
• 400x400 pixels

18. HEADLINE
• 120 Characters of POWER
• Mini-billboard
• to position your brand presence.
• Use your keywords in a compelling way
• Pipes
• Headline appears EVERYWHERE on LinkedIn…
• in search results
• Groups
• Messages
• Publishing

19. RULE OF 3

20. SUMMARY
• Summary is a mini-sales pitch
• 200 characters
• YOUR TOWER OF POWER
• Position yourself as a legitimate and credible expert
and thought leader.
• Media reinforces your brand

21. SKILLS & ENDORSEMENTS
• Listing your skills on your profile makes you 13 times
more likely to be viewed
• Skills are a visual overview of your brand
• Shows what you can do.
• Place “Power” skills on top
• Disambiguate context of skills
• Based on your profile keywords
• Move the Skills section so it’s below your Summary
• (if possible)
• Profile ranks higher

22. RECOMMENDATIONS
• Let your Ideal Clients sing your praises by asking for
recommendations
• Helps you to attract more of your Ideal Clients to
you.
• Collect at least 5-10 recommendations
• Write your own recommendation request
• Hint
/Settings
/Manage Recommendations
/Select position to be recommended

23. KEYWORDS
Broader & used more often.
one word in length.
most popular
Highly competitive
Demand more resources to be optimized effectively.

24. KEYWORDS
Specific and therefore aimed at niche markets
Less popular therefore less competitive

25. Ninja Search Combination Tool MajesticSEOBing
Webmaster Toolbox WordTracker
Keyword Discovery WordPot
Ubersuggest KeywordSpy
SEMRush SpyFu
KGen
KEYWORD Tools

26. Share an Update | Publish a Post

27. COURSES
Cirrius Solutinz
High-Persuasion PowerPoint Presentation Secrets
$1000 as Social Media Manager - SMMS (3)
Basics of Earned Advertising - Enterprise University (205)
Linkedin Certification (Linked University)
Business Communication - Process & Product (U. of California Berkley)
Developing Innovative Ideas for New Companies (U. of Maryland)
Negotiation in the Business World (U. of Michigan)
Grow to Greatness: Smart Growth for Private Businesses, Part I (U. of Virginia)
Grow to Greatness: Smart Growth for Private Businesses, Part 2 (U. of Virginia)
Gammification (U. of Pennsylvania)
Social Media Marketing (U. of Michigan)
Leading People and Teams (U. of California – Irvine)
Steer Our Business to Success (U. of Virginia)

28. VOLUNTEER
Director of Development
GO! Network
February 2010 – March 2012 (2 years 2 months)
Economic Empowermet
Through it's unique peer driven approach GO! Network's mission is to deliver hope,
job-seeking skills, and networking opportunities to business professionals who once
held supervisory, managerial, and technically trained positions.
►Managed the grant process team by researching foundations whom meet GO
Network's mission.
►Prepared formalized grant proposals to...
Speaker Facilitator
TEDx Gateway St. Louis
July 2015
Appointed to work with a speaker to hone their speech to a set length of 18 minutes.
I provide coaching on their speech phrasing, vocalization, vocal variety, the use of
pauses, gesturing, and the ability to speak without movement. The more important
aspect is by helping them to control their nervousness - by channeling those
butterflies into an elucidated speech.

29. CERTIFICATIONS
Business Analysis
Center for Advanced Information Technology at Washington University
Linkedin Coach
Linked University
ITIL V3F
Hewlett Packard through CSME, License 100179546
Rev Up Your Referrals
Referral Institute
Toastmasters Internationa
High Performance Leadership

30. HONORS & AWARDS
Who's Who in Business & Technology 2004, 2005, 2006, 2007
Toastmasters-Advanced Communicator Gold, Advanced Leader Bronze
Toastmasters Division 8 Area 9 Governor 2013-2014
“Live Kidney Donor Transplants” Fox 2 Television interview on Fox2 (2004)
“Live Kidney donor Transplants” St. Louis Post-Dispatch article (2006)
"Explore Transplant" Program @ Washington University

31. 314 662-7875
rbhammond@gmail.com
Bullishonlinkedin.net
Linkedin.com/in/rbarryhammond

32. Profile Optimization $75.00/ hour