CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNs

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We take a look at today's enterprise social network and discuss related topics, including:

What defines an enterprise social network and where is the true value

Key CIO and CMO considerations for successful collaboration, and how the evolving ESN supports these goals

How SharePoint, the cloud and Yammer fit into the equation

Considerations like mobility and responsive design
How the evolution of Microsoft equates to more success with enterprise social networks and the cloud

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  • Rich Wood has been planning, designing and building enterprise solutions for intranets, extranets, and public internet sites since 1997. Rich is the Director of Perficient’s Web and Social Collaboration Practice (Microsoft), with a focus on the SharePoint and Sitecore platforms. He is a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Married and a father of four, Rich enjoys spending time with his wife and family. He is a native of South Milwaukee, Wisconsin and a graduate of Marquette University.
  • 11% internal social4% internal microblogging
  • Enterprise: Shared, common, accessible to all users within an (often large, national or global) organizationSocial: By, for and about peoplePeople to peoplePeople to filesPeople to dataConversations and collaboration around all of the aboveNetworks: Opportunities for many different nodes. Value is in breaking down silos and getting faster, more effective collaboration across those silos.Traditionally an internal facing application
  • An Extranet is a system designed to provide secure, external collaboration with customers, partners, and vendors– people not on your network but whom you need to collaborate with.
  • Traditional use cases include:Document sharing and collaborationMany-to-many communication (e.g., project teams)Sharing large files (especially drawings & rich media) – often done with FTP previously
  • Initial adoption is rapid (and often led by freemium, “viral” early adopters)Familiarity breeds usability (this is true for millions. Doubt me? Take a look…)
  • Yammer looks a lot like Facebook. There’s a certain paradigm that people are used to. Why change it? It’s just like how Google Docs mirrors Microsoft Office right down to the file menu. People have been using this interface for years and are familiar with it. Take advantage of that.
  • Note: files, etc becomes more powerful with SP/SkyDrive integration on roadmap
  • How does Microsoft itself use Yammer? Keep in mind that this acquisition is not even 18 months oldBefore it happened, there were at least 5000+ active Yammer users at MSFTMSFT is a great case study from both a customer and partner example
  • Midwest EPG Customers – SharePoint Saturday
  • Yammer On Tour event – partner and customer outreachThere are also communities around different technologies, technology boards, etc.
  • Our Microsoft blogblogs.perficient.com/microsoft
  • CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNs

    1. 1. Perficient and Guest Forrester on CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNs
    2. 2. About Perficient Perficient is a leading information technology consulting firm serving clients throughout North America. We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities.
    3. 3. Perficient Profile • • • • • • • • • • Founded in 1997 Public, NASDAQ: PRFT 2012 revenue of $327 million Major market locations throughout North America • Atlanta, Austin, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, D allas, Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, New York, Northern California, Philadelphia, Southern California, St. Louis, Toronto, and Washington, D.C. Global delivery centers in China, Europe and India ~2,000 colleagues Dedicated solution practices ~85% repeat business rate Alliance partnerships with major technology vendors Multiple vendor/industry technology and growth awards
    4. 4. Our Solutions Expertise Business Solutions Technology Solutions • • • • • • • • • • • • • • • • • Business Intelligence Business Process Management Customer Experience and CRM Enterprise Performance Management Enterprise Resource Planning Experience Design (XD) Management Consulting Business Integration/SOA Cloud Services Commerce Content Management Custom Application Development Education Information Management Mobile Platforms Platform Integration Portal & Social
    5. 5. Our Microsoft Practice
    6. 6. Our Speakers Rob Koplowitz, Vice President, Principal Analyst serving CIOs at Forrester Research Mr. Koplowitz serves CIO professionals with research in the areas of information workplace and collaboration strategy. Rob delivers strategic guidance, helping enterprises define enterprise solutions that drive efficiency and competitive differentiation. His current research focuses on core elements of collaboration strategy, including collaboration platforms, workspaces, and enterprise social strategy. Rich Wood, Director of Web & Social Collaboration Practice at Perficient Rich is a member of Microsoft’s Partner Advisory Board for SharePoint and a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Rich currently focuses on these topics across the SharePoint, Yammer and Sitecore platforms.
    7. 7. Driving Social Business Value Business Forrester Research Rob Koplowitz VP, Principal Analyst @rkoplowitz November, 2013
    8. 8. Some things work better in the movies http://www.fieldofdreamsmoviesite.com/distance.html http://www.moviefanfare.com/field-of-dreams-ten-things-to-know-about-the-movie/ © 2013 Forrester Research, Inc. Reproduction Prohibited
    9. 9. Some things work better in the movies http://www.fieldofdreamsmoviesite.com/distance.html http://www.moviefanfare.com/field-of-dreams-ten-things-to-know-about-the-movie/ © 2013 Forrester Research, Inc. Reproduction Prohibited
    10. 10. Why would I ever change?
    11. 11. Why would I ever change?
    12. 12. Why would I ever change?
    13. 13. Why would I ever change?
    14. 14. Why would I ever change?
    15. 15. Why would I ever change?
    16. 16. And user value is high as well, if you look © 2013 Forrester Research, Inc. Reproduction Prohibited
    17. 17. We need to engage with customers anytime, anywhere The cloud, social and mobile come together to drive this © 2013 Forrester Research, Inc. Reproduction Prohibited
    18. 18. The CMO and CIO must work together October 2013 “The CMO And CIO Must Accelerate On Their Path To Better Collaboration ” © 2013 Forrester Research, Inc. Reproduction Prohibited
    19. 19. Value/ viability mapping in a fictitious composite company © 2013 Forrester Research, Inc. Reproduction Prohibited
    20. 20. A process yes, but a very social process © 2013 Forrester Research, Inc. Reproduction Prohibited
    21. 21. Expect A Four-Phase Adoption Process February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
    22. 22. Expect A Four-Phase Adoption Process “I’m ignoring you” February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
    23. 23. Expect A Four-Phase Adoption Process “I’m ignoring you” “I DRIVE A PORSCHE!” February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
    24. 24. Expect A Four-Phase Adoption Process “I’m ignoring you” “I DRIVE A PORSCHE!” “OK, I’ll try it” February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
    25. 25. Expect A Four-Phase Adoption Process “I’m ignoring you” “I put it in the stream 20 minutes ago!” “I DRIVE A PORSCHE!” “OK, I’ll try it” February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
    26. 26. Establish A Project Team From Across The Organization February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
    27. 27. Success Requires Value and Viability © 2013 Forrester Research, Inc. Reproduction Prohibited
    28. 28. Why would I ever change?
    29. 29. Why would I ever change?
    30. 30. Find One Great Opportunity And More Success Will Follow • Success comes from success • Map numerous opportunities across the organization • Find high value, high viability • Align with strong business support • Start with a limited, high value opportunity • Focus on driving change and adoption • Prove value and grow from there • Once you move to enterprise roll-out, focus on adoption and depth of engagement © 2013 Forrester Research, Inc. Reproduction Prohibited
    31. 31. Thank you Rob Koplowitz +1 650.581.3854 rkoplowitz@forrester.com @rkoplowitz
    32. 32. Microsoft & Yammer: Cloud-Based Solutions for Customer and Partner Engagement Rich Wood, Director – Perficient Microsoft NBU
    33. 33. Agenda • • • • • Microsoft platform tools for customer engagement Enterprise social networks as an engagement tool Extranets and how they work Stating the case: Yammer as an extranet Wrap-up
    34. 34. MSFT Platform Tools: CIO & CMO Sharing Public Website as a Digital Marketing Platform: Customer Engagement 101 Enterprise Social Networks for the Captive Audience: Customer Engagement 201
    35. 35. Enterprise Social Networks (#ESN)
    36. 36. Extranets: What are They? • External-facing • Secure • Collaborative
    37. 37. Extranet Use Cases • Documents • Many-to-many communication • Rich media
    38. 38. Extranets: Why Yammer • Adoptability • Interactivity • Governance • Mobile accessibility • Cloud advantages
    39. 39. Extranets: Why Yammer Today’s premise: Yammer external networks are a great way to build an extranet for engaging your partners and customers!
    40. 40. Adoptability • Initial adoption is rapid • Internal is key – but external networks are a value added secret weapon • Familiarity breeds usability
    41. 41. Adoptability
    42. 42. Adoptability Search Global Nav Notifications Groups Post updates Newsfeed Suggestions
    43. 43. Adoptability
    44. 44. Global Nav Search Notifications Groups Newsfeed Post updates Suggestions
    45. 45. Interactivity With Customers? • Communicate to a large group as a captive audience • Collaborate on files and documents • Take polls to gauge messaging effectiveness • Encourage participation and build shared brand ownership
    46. 46. Interactivity With Business Partners • Engage with project teams and working groups in a many: many scenario • Collaborate on files and documents • Share rich media files and encourage conversation • Build camaraderie and a sense of shared accountability through personal interaction
    47. 47. The Proof is in the Pudding
    48. 48. Microsoft’s Yammer Extranets Microsoft – 90,000+ FTE – 50,000+ partners worldwide – Thousands of customers
    49. 49. Customers
    50. 50. Partners
    51. 51. Governance Usage Policies Create and enforce legally binding usage policies required with initial sign-on.
    52. 52. Governance Ease of Administration Control who can create, invite and interact on external networks while managing those networks closely.
    53. 53. Mobile Accessibility Yammer is accessible across device platforms through free, native applications on Windows, Windows Phone, iOS, and Android.
    54. 54. Cloud Advantages • No need to manage external users in Active Directory • Accessible from anywhere with an internet connection • Easy ramp-up and access for your own internal users – just flip to a different network
    55. 55. Recap Yammer External Networks for Customer/Partner Engagement: • Easy adoption • Interactive • Governance tools • Mobile accessibility • Cloud advantages Resources for You • Yammer Success Center (http://success.yammer.com) • Yammer Moments (https://about.yammer.com/moments/)
    56. 56. Thank You Rich Wood, Perficient 312.589.2041 rich.wood@perficient.com @richOthewood
    57. 57. Connect with Perficient Memorial Hermann Uses Dynamics CRM for Customer Engagement bit.ly/1hnar9v Using SharePoint & Social Solutions to Drive Employee Engagement bit.ly/19dYtYa

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