Blogging for Beginners
- SBDC, Aug 2010

Charlie Gunningham
Manager, reiwa.com
1994 Age of Surf

1998 Age of Search


NOW Age of Social               Media

  Blogging for Small Business           3
BLOGS

- a “web log”
- leave comments, post
- Start your own

* go search/read/comment*
www.blogger.com or Wordpress

Blog...
WORDPRESS BLOG STATS
June 2010

- 11.4 mn blogs hosted
- 260 mn visitors / month
- view 2 billion pages / mth
- 66% are in...
– What do people want?
                   Communication!

 – What do businesses do?
    Talk AT,
          not WITH custom...
“Markets are conversations”

                                        conversations among humans sound human

             ...
“Markets are conversations”
                           human
                natural, honest
                             ...
“Markets are conversations”
                           human
                natural, honest
                             ...
“Ask not what the internet can do for you… ”

                            Peer to Peer Sites
                       Commun...
THE RULES…
                 not expensive in $’s
             Blog often, blog interesting
                     Show your ...
BUT…
          expensive in time


     DON’T blog if you’re..
             trying to sell
                    boring
a co...
BENEFITS?
   You’re asking the wrong   question, but since you asked…

                       Better Traffic & SEO to your...
Blogs are fantastic for SEO!




Blogging for Small Business             15
Mark
                              Anderson’s
                              BLOG




Blogging for Small Business        16
Blogging for Small Business   17
Look at blogs, read   loads of them
         If you had a soap box,
             what you speak about?

                  ...
BLOGGING 101 - eXAMPLES

1. Blogger e.g. 538.com
2. Wordpress e.g. Business2.com.au
3. DotnetBlogEngine e.g aussiehome.com...
BLOGGING 101 – fEATURES


- The Post (newest to top)
- Comments (live or moderated?) & commenting
- RSS / subscribe
- Tag ...
BLOGGING 101 - iSSUES

- Dealing with spam
- SEO benefits
- Long form (3-4 paras)
- Short form (twitter, updates on FB)
- ...
(long form)


1. Blogger let’s start one now!
2. Wordpress e.g. look inside Business2.com.au
3. DotnetBlogEngine - inside ...
BLOGGING 101 – so what?


Start one?
Start commenting (gain confidence/SEO)
Read lots of them
Decide what you’ll blog abou...
How can


                              BLOGS
                              help your business?
Blogging for Small Busines...
FORUMS

- interactive, Q&A
- opinions, learn from customers?
- you/they post question points
- comments „thread‟ / link th...
PODCASTING

- audio file (usually)
- record interview, testimonial…
- have them downloadable

www.byoaudio.com

Blogging f...
THANK YOU!

- and all the best with blogging!

- for these slides, contact me…
  charlie@reiwa.com.au 0411 092 669

Bloggi...
Blogging for small business beginners
Blogging for small business beginners
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How to set up and use a blog in small business

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Blogging for small business beginners

  1. 1. Blogging for Beginners - SBDC, Aug 2010 Charlie Gunningham Manager, reiwa.com
  2. 2. 1994 Age of Surf 1998 Age of Search NOW Age of Social Media Blogging for Small Business 3
  3. 3. BLOGS - a “web log” - leave comments, post - Start your own * go search/read/comment* www.blogger.com or Wordpress Blogging for Small Business 4
  4. 4. WORDPRESS BLOG STATS June 2010 - 11.4 mn blogs hosted - 260 mn visitors / month - view 2 billion pages / mth - 66% are in English (9% Spanish) -350,000 new posts / day -400,000 comments / day
  5. 5. – What do people want? Communication! – What do businesses do? Talk AT, not WITH customers www.visitsteve.com Blogging for Small Business 7
  6. 6. “Markets are conversations” conversations among humans sound human natural, uncontrived, humble, honest public can switch, so can staff – quickly if you want us to talk to you, tell us something business is only part of our lives, it’s all of yours talk is cheap, silence is fatal The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Pub 1999 : read it for free at www.cluetrain.com
  7. 7. “Markets are conversations” human natural, honest quick tell us something business is only part of our lives talk is cheap, silence is fatal
  8. 8. “Markets are conversations” human natural, honest quick tell us something business is only part of our lives talk is cheap, silence is fatal
  9. 9. “Ask not what the internet can do for you… ” Peer to Peer Sites Communitainment Sites BLOGS (“Web Logs”) RSS Feeds Podcasting Web 2.0 – or „Social Media‟
  10. 10. THE RULES… not expensive in $’s Blog often, blog interesting Show your passion Encourage staff to blog Be authentic Ideas spread Allow public to comment
  11. 11. BUT… expensive in time DON’T blog if you’re.. trying to sell boring a command + control freak
  12. 12. BENEFITS? You’re asking the wrong question, but since you asked… Better Traffic & SEO to your site Fun, empowering for you/staff Listen + Learn from your public Gather interesting content What goes around comes around “Markets are conversations” = the future of marketing?
  13. 13. Blogs are fantastic for SEO! Blogging for Small Business 15
  14. 14. Mark Anderson’s BLOG Blogging for Small Business 16
  15. 15. Blogging for Small Business 17
  16. 16. Look at blogs, read loads of them If you had a soap box, what you speak about? Start one today (it’s free – www.blogger.com) How could your media (your website) have a blog?
  17. 17. BLOGGING 101 - eXAMPLES 1. Blogger e.g. 538.com 2. Wordpress e.g. Business2.com.au 3. DotnetBlogEngine e.g aussiehome.com 4. Micro Blogging e.g twitter, facebook, 4square Blogging for Small Business 19
  18. 18. BLOGGING 101 – fEATURES - The Post (newest to top) - Comments (live or moderated?) & commenting - RSS / subscribe - Tag Cloud / Categories - linking to FB, twitter Blogging for Small Business 20
  19. 19. BLOGGING 101 - iSSUES - Dealing with spam - SEO benefits - Long form (3-4 paras) - Short form (twitter, updates on FB) - Security/Risk Management - Investing the time, who? What? When? Blogging for Small Business 21
  20. 20. (long form) 1. Blogger let’s start one now! 2. Wordpress e.g. look inside Business2.com.au 3. DotnetBlogEngine - inside aussiehome.com Blogging for Small Business 22
  21. 21. BLOGGING 101 – so what? Start one? Start commenting (gain confidence/SEO) Read lots of them Decide what you’ll blog about You do need to be able to write well! Blogging for Small Business 23
  22. 22. How can BLOGS help your business? Blogging for Small Business 24
  23. 23. FORUMS - interactive, Q&A - opinions, learn from customers? - you/they post question points - comments „thread‟ / link thru‟ >> seabreeze.com.au Platforms: BeeHiveForum.net … Blogging for Small Business 25
  24. 24. PODCASTING - audio file (usually) - record interview, testimonial… - have them downloadable www.byoaudio.com Blogging for Small Business 26
  25. 25. THANK YOU! - and all the best with blogging! - for these slides, contact me… charlie@reiwa.com.au 0411 092 669 Blogging for Small Business 27
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