Building a Blog Culture

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This presentation aims to drive people in IridiumInteractive to blog their everyday stories on our company website.

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Building a Blog Culture

  1. 1. Building a BLOG Culture.. Presenter: Purvvi Bagariaa Marketing Team | 19th Dec 2010
  2. 2. Objective <ul><li>Introduce you to the world of blogging </li></ul><ul><li>Why is the world blogging? </li></ul><ul><li>Iridium’s Blog- Rundown from Marketing Team </li></ul><ul><li>Where are we taking iiBlog </li></ul><ul><li>Blogging Process </li></ul><ul><li>Getting you to blog </li></ul>
  3. 3. What are Blogs? <ul><li>Abbreviated for “Weblogs” </li></ul><ul><li>Microsites </li></ul><ul><li>Journal of activities, thoughts, opinions of an individual </li></ul><ul><li>Reverse choronological order </li></ul><ul><li>Own Personality </li></ul><ul><li>Frequently updated </li></ul><ul><li>Allows Comments </li></ul><ul><li>Informal Tone </li></ul>
  4. 4. Why is the World Blogging? <ul><li>There are around 10 million blogs on the internet. </li></ul><ul><li>Network with others in your field </li></ul><ul><li>Bring out your own opinion </li></ul><ul><li>Expands Brand Awareness </li></ul><ul><li>Create personality for your business </li></ul>
  5. 5. Benefits of Blogging <ul><li>Don’t have to be tech savvy </li></ul><ul><li>Easy to update </li></ul><ul><li>Brings out your opinion and corporate culture. </li></ul><ul><li>Get you in touch with your stakeholders </li></ul><ul><li>Low-cost marketing channel </li></ul><ul><li>Builds a community!! </li></ul>
  6. 6. What a Blog Achieves? Writing Opinions will Create Collaborations and Eventually Builds a Community around a a Company and its BRAND!!
  7. 7. Find your Audience!! Engage Them!!
  8. 8. Rundown from ii Marketing Team <ul><li>Upsurge in Marketing Efforts </li></ul><ul><li>Rehash ii Blog and Website- “Brand ii” </li></ul><ul><li>Till now 25 stories have been written </li></ul><ul><ul><ul><ul><li>Evolution from corporate style writing to a personalized style of writing </li></ul></ul></ul></ul><ul><li>Though leadership from Suresh Pillai and Manish…we collaborated! </li></ul>
  9. 9. Biggies in Blogging
  10. 11. Blog something as simple as…
  11. 12. Comcast’s image turnaround with active Twittering..
  12. 13. Why Should ii Blog <ul><li>We are all about being Digital </li></ul><ul><li>Harness the power of blogging!! </li></ul><ul><li>Creating a Blog Culture within ii </li></ul><ul><li>Every team to share their story on the blog </li></ul><ul><li>Publish at the same time everyday </li></ul>
  13. 14. What is your Story? <ul><li>More on the formal front!!! </li></ul><ul><li>Websites launches </li></ul><ul><li>Services rendered </li></ul><ul><li>Client visits </li></ul><ul><li>Technology, tools used </li></ul><ul><li>Entering contracts </li></ul>
  14. 15. <ul><li>Can be informal in nature too!! </li></ul><ul><ul><li>Team outings </li></ul></ul><ul><ul><li>Team meetings </li></ul></ul><ul><ul><li>Celebrations </li></ul></ul><ul><ul><li>Informal learning's from projects </li></ul></ul><ul><ul><li>Opinions on new gadgets, technology, tools etc </li></ul></ul>
  15. 16. Our Competitor’s Blogs
  16. 19. Writing a Blog <ul><li>Short and Sweet!! </li></ul><ul><li>Short Paragarphs </li></ul><ul><ul><li>One idea per Paraghraph (smart blogging) </li></ul></ul><ul><li>Highlighting important points </li></ul><ul><li>Bulleted Points </li></ul><ul><li>Hyperlinks for reference- other blogs, sites. </li></ul><ul><li>Outline your posts </li></ul>
  17. 20. Writing Style.. <ul><li>Use simple words </li></ul><ul><li>Be specific </li></ul><ul><li>Be Clear!! </li></ul><ul><li>Short sentences </li></ul><ul><li>Conversational Tone- “I”, “You” </li></ul><ul><li>Interesting Headings </li></ul>
  18. 21. Writing Engaging Headlines.. <ul><li>Use Action Verbs !! </li></ul><ul><li>Google Nexus One is here!! </li></ul><ul><li>or </li></ul><ul><li>Reduce your mobile bills! Get yourself a Google Nexus One! </li></ul>
  19. 22. Headlines can be Descriptive!! <ul><li>My Summer Vacation </li></ul><ul><li>or </li></ul><ul><li>The Highs and Lows of My Summer On the Road: A Wanderer's Musings </li></ul>
  20. 23. <ul><li>K .EEP </li></ul><ul><li>I .T </li></ul><ul><li>S .HORT </li></ul><ul><li>& </li></ul><ul><li>S .IMPLE </li></ul>
  21. 24. <ul><li> Blogging does </li></ul><ul><li>not happen </li></ul><ul><li>in VACCUM.. </li></ul>
  22. 25. Needs Your COLLABORATION!! Active Participation & INITIATION!!!
  23. 26. What is Your Commitment to..

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