2. A powerful marketing and PR tool that helps push
ideas into the marketplace.
3. “A blog is just a website . But it’s a special kind of
site that is created and maintained by a person who
is passionate about a subject and wants to tell the
world about his or her area of expertise.”
6. Negative perspective Positive Perspective
Bloggers are not The bloggers are the
journalists. audience and publics.
You may be reading
blogs without realizing
that is the content on
your screen.
The word “blog” can be
replaced (ex:
“commentary”).
7. NO!
Take opinions with a grain of salt
– but don’t ignore them! They
might know something useful.
8.
9. You can search for specific words or phrases in
search engines that search millions of online blogs!
•Technorati
• Google Blog Search
10. Analyze Trends.
Discuss Relevant Topics.
Communicate with your Audience.
Engage in two-way Communication.
Many blogs have more viewers than a professional
publication.
Engage bloggers and show appreciation if they
speak highly of your company, products, or
services.
11. Bloggers helped elect the President of the United
States!!!
12. Video offers the public an easy-to-understand
medium in different forms, such as…
Testimonials
Executive Speeches
Comedy
“How-to’s”
13.
14.
15. Even as a business, you are communicating to the
people. Don’t be boring.
16. Audio segments that can be posted online.
It’s like having an online radio show, for free (except
for equipment and minimal hosting fees).
Allows people to choose specific regularly updated
shows – rather than mainstream radio.
Audience is potentially unlimited!
17. A podcast fan base can lead to successful
promotions for other products or services you want
to offer!
Grammar Girl Podcast
