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Leadership Circle<br />May 27th 2010  <br />                                                                    with Charl...
Our Mission<br />“ putting media power back<br />              in our clients’ hands ”<br />
Sept 2009 (8 months ago!)1. Your Site + Google2. Facebook3. Twitter 4. Blogging 5. Enewsletters…some of you now into this?...
Enewsletter/Blog added to CZone<br />
Feb 2010 (3 months ago)“Live from New York”…1. Mobile2. Local3. Search… you doing this too?<br />
April 2010 1. New aussiehome site2. New billing system3. New feeds    (Million Plus, Nestoria, Home Page…)<br />
New Client Zone<br />
Mobile SitesCustomised Design… from $500 (usually $500)10% traffic already from mobile<br />
Plot Home Open Route on Map<br />
Heat Map<br />
FacebookLanding Pages >><br />
TODAY! ‘Move Photos Around’ >><br />
Coming Soon! - iPhone app- Social Media - Set up/Packages- Contact Management (CRM) with Enews, SMS, Trails, Plans, Letter...
The Ultimate Internet Marketing System?<br />
OK- but I’m here to hear all about your REIWA deal!!!<br />
FAIR ENOUGH!<br />
Incredible… but true - 20 years since Internet invented- 16 years since Amazon.com, eBay.com- 12 years since Google- 5 yea...
Incredible… but true  - 30% of SME’s don’t update their web site - 75% don’t use social media- 86% don’t use email marketi...
Incredible… but true  - aussiehome.com set up July 1999 >><br />
Ad Spend in Australia - 09/10*1. Takeaway Food    		…..….$3343m        2. Real Estate Agents		……...$1563m3. Auto Industry ...
55% of enquiry from online adsReal Estate Agents AD Spend        ...$1563m- of which, online ads (15%)	  …$240mnyou could ...
My Criteria for any Deal√     Staff looked after? √     Clients looked after? √    Shareholders looked after? √     Helps ...
My REIWA.com Goals1. THE site PUBLIC want for local R.E. info2. THE site AGENTS want to be on3. HELP agents SAVE money, BE...
Web/System Dev’t Goals1. aussiehome/REIWA web dev’t2. Wrap best bits of aussie into REIWA offering3. Expand our marketplac...
Over riding objectiveTake it up to the big media boys! - realestate.com.au - The West - domain.com.au - eastern states bas...
ProcessMay -> Charlie now i/c REIWA.comJuly -> Deal completes (change of ownership)            then …aussiehome points to ...
Questions? Comments?Concerns?<br />
Leadership Circle<br />NEXT SEMINAR – August 27th<br />Drinkie anyone?<br />
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Leadership Circle - May 2010

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One hour seminar/sundowner explaining real estate internet marketing...

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Leadership Circle - May 2010

  1. 1. Leadership Circle<br />May 27th 2010 <br /> with Charlie, Phil & Sarah<br />
  2. 2. Our Mission<br />“ putting media power back<br /> in our clients’ hands ”<br />
  3. 3. Sept 2009 (8 months ago!)1. Your Site + Google2. Facebook3. Twitter 4. Blogging 5. Enewsletters…some of you now into this? Doing it?!<br />
  4. 4. Enewsletter/Blog added to CZone<br />
  5. 5. Feb 2010 (3 months ago)“Live from New York”…1. Mobile2. Local3. Search… you doing this too?<br />
  6. 6. April 2010 1. New aussiehome site2. New billing system3. New feeds (Million Plus, Nestoria, Home Page…)<br />
  7. 7. New Client Zone<br />
  8. 8. Mobile SitesCustomised Design… from $500 (usually $500)10% traffic already from mobile<br />
  9. 9. Plot Home Open Route on Map<br />
  10. 10. Heat Map<br />
  11. 11. FacebookLanding Pages >><br />
  12. 12. TODAY! ‘Move Photos Around’ >><br />
  13. 13. Coming Soon! - iPhone app- Social Media - Set up/Packages- Contact Management (CRM) with Enews, SMS, Trails, Plans, Letters, Prospecting, etc etc… web-based, and then on iPhone/iPad, mobile access<br />
  14. 14. The Ultimate Internet Marketing System?<br />
  15. 15. OK- but I’m here to hear all about your REIWA deal!!!<br />
  16. 16. FAIR ENOUGH!<br />
  17. 17. Incredible… but true - 20 years since Internet invented- 16 years since Amazon.com, eBay.com- 12 years since Google- 5 years since Youtube- 4 years since Facebook/Twitter<br />
  18. 18. Incredible… but true - 30% of SME’s don’t update their web site - 75% don’t use social media- 86% don’t use email marketing<br />
  19. 19. Incredible… but true - aussiehome.com set up July 1999 >><br />
  20. 20. Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009<br />
  21. 21. 55% of enquiry from online adsReal Estate Agents AD Spend ...$1563m- of which, online ads (15%) …$240mnyou could argue for 50:50 split (print/online) - so offline ad spend …$240mn which implies $1bn is wasted?!<br />
  22. 22. My Criteria for any Deal√ Staff looked after? √ Clients looked after? √ Shareholders looked after? √ Helps our mission? √ Something I/we want to do?<br />
  23. 23. My REIWA.com Goals1. THE site PUBLIC want for local R.E. info2. THE site AGENTS want to be on3. HELP agents SAVE money, BETTER results<br />
  24. 24. Web/System Dev’t Goals1. aussiehome/REIWA web dev’t2. Wrap best bits of aussie into REIWA offering3. Expand our marketplace, expand offering<br />
  25. 25. Over riding objectiveTake it up to the big media boys! - realestate.com.au - The West - domain.com.au - eastern states based CRMs - anyone else?<br />
  26. 26. ProcessMay -> Charlie now i/c REIWA.comJuly -> Deal completes (change of ownership) then …aussiehome points to REIWA … aussiehome fee FALLS (halves) … ALL aussiehome services continue … new REIWA.com live (Sept?)Jan -> aussiehome staff move to REIWA<br />
  27. 27. Questions? Comments?Concerns?<br />
  28. 28.
  29. 29. Leadership Circle<br />NEXT SEMINAR – August 27th<br />Drinkie anyone?<br />

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