Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand
PRSA Digital Impact Conference May 2010. “Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand” Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff. www.prnewswire.com
Corporate Identity – An Essential Aspect of Branding
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Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand
1. Social Media & Corporate Identity Create the Authoritative Voice for Your Brand Follow The Conversation Twitter Hashtag #PRSA_DI
2. Michael Pranikoff Global Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff
3. a corporate identity is the "persona" of a corporation…. http://en.wikipedia.org/wiki/Corporate_identity Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. - Wally Olins Follow The Conversation Twitter Hashtag #PRSA_DI
14. From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles Pure Corporate Brand Corporate with Persona Employee with Corporate Association Pure Personal Account Follow The Conversation Twitter Hashtag #PRSA_DI
37. Pursue social media as part of a comprehensive communications strategy “It’s not about using new media; it’s about using media in new ways” Dr. Craig Lefebvre
38. PRSA Digital Impact 2010: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media Follow The Conversation Twitter Hashtag #PRSA_DI
39. Audit first what’s working, what meets objectives, and Align ACTIONS with GOALS
40. How Do you Manage / Control your Corporate Identity in a Crisis Situation?
50. FEMA’s videos on YouTube are raw, low-budget, low-production. In most cases, the videos are lightly-edited b-roll of emergency footage; in other cases, there are short interviews with staff and volunteers.
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55. BP is using old media tactics – Advertising With new media tactics – Search Engine Marketing (SEM)
67. Are you ready to use Social Media with your Corporate Identity? Credit: http://www.flickr.com/photos/clappstar/131011191/
68. Michael Pranikoff Global Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff
69. Social Media & Corporate Identity Create the Authoritative Voice for Your Brand Follow The Conversation Twitter Hashtag #PRSA_DI
Editor's Notes
200 million active users worldwide30% of users are from the US2nd most visited web site in the world850 million photos, 7 million videos, and 28 million pieces of content are uploaded each monthMore than 95% of Facebook members have used at least one application built on Facebook PlatformMore than 4 million users become fans of Pages each day