This document outlines the communication and dissemination plan and products for the OpenArch project. It details websites, presentations, workshops, and publications that have been created or are planned to promote archaeological open-air museums among different target groups. These include the project partners, other museums and professionals, and the general public. The document also describes the corporate identity that has been developed for the project, including logos, templates, banners, flyers, and advertisements to promote the individual partner organizations. All identity materials have been made available online for partners to download and utilize.

1. Corporate Identity and
other PR products / activities
WP7- Communication and Dissemination
Magdalena A. Zielińska
EXARC
12 April 2012

2. Plan & Products
The objective of this WP is to get more visibility
and therefore acceptance of the co-organisers
and Archaeological Open-Air Museums in
general.
Main Target Groups:
TG 1 The OpenArch partners
TG 2 Other museums and professionals
TG 3 Public
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3. Plan & Products
Websites DONE
TG 1 OpenArch.eu
TG 2 EXARC.net (all 4 sub websites)
TG 3 OpenArchaeology.info
Screen based presentation PLANNED FOR 2012
TG 3 Introducing AOAMs to our visitors,
shown by each partner
Software Only
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4. A workshop for PR TG1 DONE
Took place in Borger, in October 2011.
With emphasis on Social Media, New Media and
SEO. We learned how to write a good story and
what to do when we have one ready...
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A handbook on how to do PR: TG 1 – TG 2
It will be about organising meetings or events
and ways to advertise those.
PLANNED FOR 2013-2014
Plan & Products

5. EXARC JOURNAL
TG 1 – TG 3
A fresh design and
a new approach were
developed in 2011
(online and print).
IN PROGRESS
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Plan & Products

6. EXARC PR MATERIAL
TG 2 – TG 3
To promote EXARC
JOURNAL, its Members,
and EU Projects
DONE
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Plan & Products

7. Plan & Products
Corporate Identity TG 1 – TG 3 DONE
October 2011: flyer, shield and roll-up banner
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8. Plan & Products
Corporate Identity
TG 1 – TG 3
December 2011:
Work Package A1 poster,
designed and printed.
Each WP can have one
poster designed by us,
printed by you.
DONE8

9. Plan & Products
Corporate Identity
TG 1 – TG 3
February 2012:
Word and PowerPoint
Templates, sent to
Partners to use.
DONE
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10. Plan & Products
Corporate Identity
TG 1 – TG 3
March 2012:
Folder (single-sheet
brochure) with all 11
partners represented
(2 languages). Printed
for each partner to use...
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11. Plan & Products
Corporate Identity TG 1 – TG 3
March 2012: ... Folder DONE
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12. Plan & Products
Corporate Identity TG 1 – TG 3
March 2012:
Flyer for each
Partner (A5)
Designed by us
Printed by you
DONE
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13. Plan & Products
Corporate Identity TG 1 – TG 3
March 2012:
Advert for each
Partner (A5)
Designed by us
You pay
for the placing
In Journals...
DONE
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14. Plan & Products
Corporate Identity TG 1 – TG 3
March 2012:
Advert for each Partner
(for ex 250 x 125 px)
Designed by us
You pay for the placing
... Or on the websites
DONE
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15. Plan & Products
Corporate Identity TG 1 – TG 3 DONE
March 2012:
Website banner for each Partner’s own website,
when explaining about OpenArch
(for ex 950 x 110 px)
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16. Plan & Products
Corporate Identity TG 1 – TG 3 DONE
March 2012:
For website use
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17. Ready CI Products – where to find?
You can find the
general logos and
products at
OpenArch.eu
in the Members
Only section.
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18. Ready CI
Products ...
You can find the
general logos and
products at
OpenArch.eu
in the Members
Only section.
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19. Other CI Products
We have a budget to make a single product for
each of you, based on the designs you have just
seen. It can be either:
1.A flyer (in 2 languages if requested) OR
2.An advert (print and website use)
We design, you pay for printing / placing.
Further, we can make for each WP a A1 poster.
We design, you pay for printing.
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20. Thank you
DONE
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