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How to campaign using social media
- 1. Using Social Media For Cost Effective Campaigning
- 2. What is Social Media?
- 3. Hearing Unheard Voices Who are we?
- 5. HUV Social
- 6. Quick Thinking What is campaigning; and why is it important to involve young people in it?
- 8. Discussion In your groups discuss why you think social media is so popular with young people – what is it that makes it so appealing?
- 13. Any Questions?
- 14. Thank You for listening !
Editor's Notes
- Social media is a term used to refer to online technologies and practices that are used to share opinions and information, promote discussion and build relationships. They can use a variety of different formats, for example text, pictures, video and audio. Talk through a couple of the words on the slide – explaining what you see them as i.e. Status update – what is it? Why do you like doing it?
- Introduce Joe, Emma Ashleigh and Keeley – Explain about LGYM’s involvement with HUV. HUV have established a steering group which is made up of 24 groups from all over England. As well as the Launch in April 2010 , HUV young people have enjoyed steering group meetings at Avon Tyrrell, Edinburgh, Grantham and Preston. Our next one will be in Cardiff. HUV has also developed a Campaign Challenge Toolkit, created a campaigning website and also launched its very own social network known as HUV Social
- The HUV project has its very own website with all our campaign news. The site was launched in March 2010. Service providers, MPs, youth workers, policy makers etc can go to see what young people really think about the services they access, and how they would change them for the better. The site showcases the local influence groups that are involved in HUV and their experiences of campaigning. It also features campaigning tools you can use to help run your own campaigns. HUV Social is the social network on the website and allows young people to engage with the project online. Where we can go to express our views, upload photos, create blogs and link up with are campaigning friends. Having the website has allowed us to reduce the cost of our campaigning – as we can upload our campaigns for free to the website and promote the address to people who we want to showcase it to. Having our campaign on the internet also allows for it to be picked up through search engines allowing a greater number of people to access it and look at our campaign work.
- The Steering Group for HUV identified the need to be able to communicate to each other in areas they are already familiar with online HUV Social is the response to this need, establishing itself as the social network for young campaigners. It is the area of the website totally dedicated to young people where they can invite friends to have a look at the hard work they have put into on their campaign, and get everyone to join in, and support the campaigns! Generally sharing experiences and campaigning stories, seeing how they could maybe incorporate tips from other people into their own campaign etc… Ashleigh and Keeley talk about how they have used HUV Social at residential – uploading blog posts, pictures, Joe - completing the ‘Take Up the Challenge’ accreditation through HUV Social.
- Joe – lead on a group discussion about what campaigning is – see notes of campaign examples…. Obama campaign - Barack Obama was particularly noted for his use of the Internet to rally supporters and make his policies known. Obama’s use of the Internet targeted 18 to 29 years olds, the age group most reliant on new media for political information about the election. Obama’s campaign managers understood that the reason younger voters tended to ignore politicians was because politicians tended to ignore issues which most concerned them, which is why Obama received such a positive reaction from America’s youth. Through forums and social websites such as MySpace and Facebook, Obama built relationships with his supporters, and would-be supporters. He developed an upfront, personable and face-to-face quality that gave his supporters a sense of security and trust, which inspired them to rally others in their local communities. The supporters of Obama themselves formed a nation-wide community. The Internet provided useful and effective tools, such as the Neighbor-to-Neighbor tool on (My.BarackObama.com), allowing them to reach a large number of people in a short time in their own community, which in turn led to campaign rallying for more Obama support. Online communication led to Obama supporters engaging in social activities such as sign making and door-to-door petitioning for Obama support, as well as simply discussing their opinions about policies and issues they supported along with Obama. UKYV Positive About Youth - UKYV would like to see more of a balance of positive news and negative news and ideally see a change of attitude from adults and the media about the way they view young people. The hope is to outnumber negative stories with positive stories, so that adults have a more accurate, less stereotypical view of young people. Our aim is to flood the press with positive news about young people following events like the HUV launch (13th March) and the UKYV conference (2nd -4th July), which will challenge the stereotypes around young people. UKYV plan to rally support in their local areas by encouraging young people to contact their local press with positive news stories and obtain positive quotes from adults . Voices Magazine DGYPN - DGYM members want LGBT young people to know that there is support out there available to them. A lot of LGBT young people are often confused and feel angry and very isolated when they don’t understand how they feel. Setting up support groups, or knowing where to look for information about the rights of LGBT young people is a big step in the right direction. Comic strip is now being used by the LEA in Sex education lessons in their area.
- Accessible Timetables is a campaign from the Speaking Up Group in Nottingham who are a part of the HUV Steering Group – the campaign challenges the barriers that surround public transport in the Nottingham area – with a particular focus on the needs of young people with learning disabilities. The Campaign has responded to barriers that the members of Speaking Up Youth Parliament face when using public transport timetables: These are identified as the following: Use of long words making it hard to understand No colour codes No symbols or pictures to make it easier to identify Writing is always too small making times hard to read There aren’t always electronic boards at bus stops
- At the September residential we did this activity with the whole of the Steering Group for HUV and made notes about why we used social media. Young people are already using social media – so why not interact in an environment they are familiar with? It allows you to create an identity for your project online – so you can communicate as a group without the need to be physically face to face. You can promote specific events, courses and activities, which can encourage attendance and attract new members. If you have an existing website, social media will enable you to raise its profile through web links or RSS feeds. It offers the chance to build on the skills and talents of young people, allowing them to play a key role in creating and maintaining an online community for the project.
- Half of teens use IM (instant messaging), a third visit Youtube and a quarter use social networking sites. For young people social networking is a social experience that they want to share with their friends. Going online allows young people to build relationships (connections) with each other. Give out handout of article from the Source – Campaigning through facebook – how LGYM has used it. For many Lesbian, gay, bisexual and trans (LGBT) young people who are not ‘out’ in their families or friendship groups, the internet is often their first point of contact when seeking information or support. The anonymous nature of the internet is perfect for those who are questioning their sexual orientation or feel like they cannot be themselves in their own community. As such LGYM has used the internet to provide an outlet for young people through our facebook page. Talk through the slide – and the reslut of the campaign. By using Facebook we managed to effectively mobilise a whole community of people for FREE We gave them information about our campaign Organised a Public meeting Showcased why LGYM was so important to be kept open through the testimonials left on the facebook wall for everyone to see. Using facebook was a cost effective way for us to campaign.
- What are you doing right now? – this is the question that twitter asks you for your ‘status update’ You can share info with millions of people in one click People can easily follow your ‘tweets’ or conversations on their mobiles, blogs, websites, facebook etc… Twitter can have a huge impact on campaigning – for example Barak Obamas presidential campaign gathered 47,000 followers in a few days. Allows a personal connection to develop between the person tweeting and the followers. As people can re-tweet essentially recommending your work or campaign – for FREE!
- This is a quick video about how a battlefront campaigner is mobalising support for her campaign through the use of new social media – in particular youtube… Youtube allows you to add Video Annotations to make the video interactive. You can also: Add background information about the video Create stories with multiple possibilities (viewers click to choose the next scene) Link to related YouTube videos, channels or search results from within a video You control what the annotations say, where they appear on the video and when they appear and disappear. Again all for FREE!!!