1. 2. How does your media product
represent particular social groups?
Lucy Hughes

2. Target Audience
- Looking back over my target audience research the main
aim of my magazine was to attract both men and women,
however, there was a stronger lean towards the female
market rather than male as I felt there wasn’t a rock/indie
magazine out there for women.
- My target audience research also shows that I was mainly
targeting my magazine to people within the c2 category, as
from doing research into professional magazines this is the
social group they were going for, and therefore I wanted to
target this social group too.
- With regards to ethnicity there wasn’t a particular ethnic
group I was aiming for, however, from my target audience
research it has shown that rock/indie music appeals more
to white people rather than Asians or Blacks.

3. How my magazine linked to particular social groups
It appealed to women by having
a strong female character on
the front, as this shows that
rock/indie music does appeal to
women. Having a female on the
front would also attract men as
The informal language used on
they’d want to find out more
the front cover would attract
about the girl.
students. This is because the
text is very easy to understand
and isn’t very complex. It
The events on the cover lines e.g. shows that the magazine will
reading and Leeds festival would be simple to read, this would
appeal to both genders as both appeal to students as they
male and female are interested in don’t want a magazine which
festivals. This would also appeal contains very complex
to certain social groups e.g. language and is hard to read.
people interested in rock/indie
music as those bands would be
appearing at these festivals.
The bands talked about on the
front cover would attract both
male and females as the bands
are popular with both sexes (I
The colours used are linked to the found this out from my
social group of both men and questionnaire). Also the bands
women, this shows that they’re would target people who are
both represented in the magazine. interested in rock/indie music
as these bands perform this
genre of music.

4. How my magazine linked to particular social groups
With my contents page I feel I have The language used on the
represented women more than men. contents page represents
One way I have done this is through students as it is informal
the pictures used, there is no male language, this represents
used which may restrict men from students as after studying
buying the magazine as they may hard at college they don’t
believe its more targeted towards men want to read a magazine that
than women. However, the pictures contains complicated text
used represent women well as it they want easy reading.
shows that women are interested in
the rock/indie genre and if a women
brought the magazine and saw these
The layout of the contents page
female characters inside it would
is a combination of text and
persuade them more to purchase the
pictures, this represents
magazine.
students as it shows that the
magazine isn’t very text heavy
and it contains a range of
The colours used to represent more the pictures and text.
female group rather than male, this is
because the main colour used is red
and white which appeals more to
women rather than men.
Some of the bands mentioned
e.g. busted and mcfly represent
Men however, are represented in the
people who are maybe into
contents page through the features. As
more rock/pop music, so this is
the bands talked about are heavily
another social group that is
male bands which would attract the
represented in my magazine.
male audience.

5. How my magazine linked to particular social groups
The colours used
represent both male and
The magazine
female as the text is a
combination of black, represents more
white and red like the Caucasians through
the bands mentioned
front cover. With the text
being the majority black and the people used
I think the text in the images. This is
because everybody
represents males more.
used is Caucasians
This is a positive thing as
some of the pages in the and the bands are
magazine have English bands.
represented women
more than men.
The image used I think
represents men and women,
as the image represents a The language used represents the particular The layout of the page links to students as it
strong female character yet social group I was aiming my magazine at. This is very easy to understand and read as the
she also looks very is because the magazine was aimed at students interview has been laid out very clearly. The
rock/indie which would so the language is complex but still simple as layout of the page also represents younger
appeal to the men purchasing students after a long day at college don’t want a people as the text used isn’t very
the magazine. magazine which is challenging to read. complicated and is informal.

6. How my magazine linked to particular social groups
The colours used
represent both male and
The magazine
female as the text is a
combination of black, represents more
white and red like the Caucasians through
the bands mentioned
front cover. With the text
being the majority black and the people used
I think the text in the images. This is
because everybody
represents males more.
used is Caucasians
This is a positive thing as
some of the pages in the and the bands are
magazine have English bands.
represented women
more than men.
The image used I think
represents men and women,
as the image represents a The language used represents the particular The layout of the page links to students as it
strong female character yet social group I was aiming my magazine at. This is very easy to understand and read as the
she also looks very is because the magazine was aimed at students interview has been laid out very clearly. The
rock/indie which would so the language is complex but still simple as layout of the page also represents younger
appeal to the men purchasing students after a long day at college don’t want a people as the text used isn’t very
the magazine. magazine which is challenging to read. complicated and is informal.