AS MEDIAFOUNDATIONPORFOLIOMUSIC MAGAZINE KIRSTY SMITH
Contents Page :3-5 – Analysed music magazines9-13 – Music magazine ideas14 – Questionnaire15-19- Research results20-25 – Techniques used in editing pictures26-31 – Evaluation Questions
Front cover off KERRANG The three magazines i was annotating were ‘Top Of The Pops’, ‘DJ’ and ‘Kerrang’. These three magazines are appealing to very different target audiences. Kerrang uses the technique of onomatopoeia in the title of ‘Kerrang’ the lettering appears to be smashed up, as if it cannot contain the music; the sound ‘Kerrang’ is meant to be produced when strumming a guitar. We know from the front cover of this magazine, that it is appealing to an older audience as everyone on the front cover is middle aged and also, the very eye catching picture of a musician on the front cover is holding his a guitar in a way that is presented to be an extension of his manhood. We can see this from the position of the guitar and the way he is holding it therefore we can assume that the magazine’s target audience is for people of an older generation and those who are into heavy metal. Also, the musician is very scruffy, untidy and wearing black suggesting mystery. All this relates to the heavy metal music genre. There is a large title with a swear word used but starred (*) out again suggesting heavy metal is very intense and this magazine is for an older age group.
Front cover of DJ music magazine The magazine ‘DJ’ uses a striking colour scheme that catches the eye and the colours are very unisex of baby blue, red and white. However, there is a large picture of a women in a see through dress in certain places, this suggest a more male oriented target audience and it seems that she is being the sex symbol to get men interested and to pick up the magazine. Unlike the other two magazines, this one has no other images bar the large picture of the female. The topics on the magazine are very unisex and equal to want women and men would want to read. the magazine offers a free bee for the audience. The topics of plastic surgery suggests a target audience of people around 20-35. Slang is used on the front cover and the word ‘heroine’ is used in big lettering this is another major suggestion that the target audience is more likely to be in their 20s or 30s. All the magazines have an issue number, price and date. All have titles and sub titles and images however they all have different ways off conveying who their target audience is and all three have different target audiences.
Top Of The Pops Front Cover Top of the Pops is appealing to a completely different target audience. From the front cover we can pick out things that suggests it is designed for females in their teen years. We know this because the main colour used on the front cover is pink, and the images on the front cover are young actors/artists and mainly people who are popular with the younger girls. The topics covered in the magazine are easy for teenage girls to relate to and be interested in. However there is a topic of pregnancy on the front page which is a bit inappropriate for the age of the target audience. There is slang used on the front page, again making the age group of the target audience clear. Also the lettering of the title is girls with the swirls. The main picture is of a girl in a well covered up dress and in a very happy and appropriate pose. This is another suggestion of a younger target audience and also of the female kind because she is not being used as a sex symbol to get people interested.
Top of the pops Contents Page: Top of the Pops is appealing to a completely different target audience. From the front cover we can pick out things that suggests it is designed for females in their teen years. We know this because the main colour used on the front cover is pink, and the images on the front cover are young actors/artists and mainly people who are popular with the younger girls. The topics covered in the magazine are easy for teenage girls to relate to and be interested in. However there is a topic of pregnancy on the front page which is a bit inappropriate for the age of the target audience. There is slang used on the front page, again making the age group of the target audience clear. Also the lettering of the title is girls with the swirls. The main picture is of a girl in a well covered up dress and in a very happy and appropriate pose. This is another suggestion of a younger target audience and also of the female kind because she is not being used as a sex symbol to get people interested.
DJ Contents Page: The contents page for the DJ magazine is not in keeping with the colour scheme very much. Its split up from left to right in different ways of presenting a contents page. From coloured texts boxes breaking up the information, to the information being put in different boxes depending on which topic it belonged in to imagery used to say what is on each page. The is a picture at the bottom of a high tech piece of equipment suggesting a more mature but not old age group and it is used a few times on the page so an informal tone.
Kerrang Contents Page : Kerrang’s contents page is in keeping with the colour scheme on the front page. Its in a more formal format but still very simple and easy to read and understand. At the bottom, there is a comment from the editor of the magazine with a personal message saying thank you and he has signed it using a hand written font. This gives it the more personal touch. There is a chance to subscribe online so its promoting its online website. This magazine would be for someone who was very interested in their music and has an interest to know the details of artists. They offer a free poster to the readers so gives them a freebie. The pages contents are split up with bold text boxes to categorise the subjects in the magazines and also images used to show what’s on the certain pages.
Double Paged SpreadThe Kerrangs double paged spread is pact with information and plenty of detail for the reader to read. This suggests thereaders of the magazines are very interested in their heavy metal music a more mature age and are dedicated to themagazine . Theyve used drops tags/caps to break up the amount of text used in the article. All of the images used on thepage is off middle aged men, so its appealing to the people generally interested in their music as theres no femalesdrawing people into reading the article/magazine and also suggests that the people who read this magazine are defiantlyinto their music and are interested. The facial expressions of the people on these pages have very serious expressionssuggesting that the article is serious and also that the people who read it will be serious about their music. Theres a redinformation bar used on the left hand side of the article and the colours keep with the colour scheme.Top of the pops double paged spread backs up with the idea that the target audience are young teenagers. We know thisbecause the information is very little, and it is a simple answer and questions format which is simple and easy to readthrough. They promote jls’s website and slang is used at the top in the subtitle again suggesting a younger target audience.They have big circles with quotes from members of the group which are not music related but humorous for people to read.This article is more of a joke and to make people laugh rather than the Kerrangs article where it was serious about theirmusic. The large image of JLS behind bars links in with the title used. The colours used are in keeping with the colourscheme.The double paged spread in the DJ magazine is very different than the other two. Its an article about art in music, anddesigns and other ways to be involved in music. This is a very artistic page where it shows different types of art anddifferent ways of being involved in music and different ways of expressing your self. This backs up the idea of the targetaudience being in their 20s-30s looking for a way to express themselves in an artistic way. This magazine would appeal topeople who are very artistic. The text is quite a lot of information so would be for people who was interested in this topic.Its very bright and colourful and very informative. Different fonts used and it seems to suggest a way of different peoplecoming together and creating something great.
Conventions of a music magazine: • Colour schemes •Bold titles •Strap lines •Master heads •Bar codes •Cover lines • Photography •Alliteration •Rhetorical questions •Date/issue number •Price • Mainly the same text style used
Front Cover Photography Research After looking and many music magazines, near enough all of them use a front cover with the model on the front directly looking straight on making eye contact with the audience. I would like to incorporate this into my music magazine because i think it will be the most effective way to get my readers/ target audience drawn to my music magazine. It also looks the most professional when its done like this. Q magazine is a well known successful music magazine and this issue especially to me is most what i would like to have my music magazine look like. However it is portraying the idea of a women on the front cover being sexy, dark eye make up, lips open, hand positioned softly on her face. I am sticking with this idea of having a women on the front cover however i dont want it to portray ‘ sexy’
Ideas for front Cover lay out I like the bold text for words and the use of two different colours. Also how it is listed. It works well. I again like the uses of the colours and making text bold to get it to stand out more, also how its listed on both sides of the model. On my music magazine i would want my barcode discrete like this, with the price and issue number inside it.
Ideas For My Contents PageI like the use of photos in both of these music magazinesand think it would be ideal for my music magazine. I wouldwant my contents page to be similar to these however haveseparate columns for different events and types of topicsset out. I like the colour scheme used in this contents page and how busy it looks. I would want to incorporate the use of the separate topic boxes into my music magazine.
Double Page Spread Ideas I like the idea of having one page of a good picture and the other half full off information. It looks clean and tidy and also the first word being made big, and a different text style grabs the readers eyes into the start of the text.
Questionnaire5) If you said no why don’t you? 11) What is your post code? 12) How old are you? 0-18 19-25 26-36 37+
Target AudienceThe target audience of my music magazine will be people who are interested in POPand INDIE as it was popular with the audience.Interview 1I buy probably at least one music magazine a month. Things i look for is decentheadlines and articles on things i want to know about, the top celebrities and alsointeresting pictures. Laura Jackson 20Interview 2The main things I look for when buying music magazine is the genres of music it covers.If it just covers one type of genre I tend to stay away from it because i like a range ofdifferent music, Also the titles and subtitles , if they dont seem good or interesting Inever buy the magazine. Elliot Francis 19Interview 3I do enjoy music however I dont buy music magazines as they dont tend to interest me,I feel like most of things inside the magazine arent relevant and probably arent true arejust made up. Id be more likely to buy a music magazine if it was real music people inthere not just celebrities. Jessica Hogan 18
Questionnaires Results Do you buy music magazines ? How many music magazines do you buy a month? 20 18 20 17 number of people 15 number of people 15 12 11 10 Series1 10 Series1 5 1 0 0 5 0 0 0 one to two three to five to six seven + yes no four yes/no magazines per month From this research it shows most people don’t buy Quite a lot of people don’t buy any however 11 people buy at music magazines. least one. What is the average you spend on a magazine? Do you listin to music? 20 17 28 30number of people number of people 15 25 10 20 10 Series1 15 Series1 5 2 10 0 0 5 2 0 0 0-£1 £1.01-£2 £2.01-£3 £3.01-34 £4.01 + yes no amount of money yes/noMost people who bought the magazines paid no more A lot of people listen to music.than a pound. Some paid between £1-£2 and some £2+
Questionnaires ResultsIf you said no why don’t you ? No comments were made. What type of music do you listin to ? The small amount of people who didn’t listen to music couldn’t state a reason why they don’t. pop How much money on average do you earn a year? 2 hip-hop 26 25 rap 10 number of people 8 8 8 indie 7 6 Series1 rock 4 2 2 28 2 rnb 0 28 grime £0-£4,999 £5000-£8,999 £9000- £20,000+ 10 £20,000 8 10 dance money other Average People earn either £0-4,999 or Theres a wide range of music listened to by people but most £9,999-£20,000 people enjoy all different types of genres. What adverts do you like to see? Do you go music concerts? 25 21 3, 10% number of people 20 1, 3% music/tickets/gigs 15 perfume 9 Series1 5, 17% 10 make-up 5 18, 63% clothing 0 2, 7% other yes no yes/no Quite a lot of people don’t go to music concerts . Majority of people would like to see adverts about the music gigs going on to make-up and perfume and clothing adds.
Questionnaire Results What type of music do you like to read about or see What attracts you when buying a magazine? pictures of? number of people pop 25 20 0, 0% 20 hip-hop 20, 17% 10, 9% 15 rap Series1 10 7 20, 17% indie 5 2 1 11, 9% rock 0 10, 9% rnb front cover images freebies the headings 27, 23% 10, 9% grime and titles dance Things that attact you 8, 7% otherAgain a wide range of different genres of music and most It is clear the front cover has to be appealing and the imagespeople would be happy to see them all in a music as it is seen high with the public for reasons to buy themagazine. magazine. Whats your postcode? How old are you ? 12 20 18 number of people 10 10 9 number of people 15 8 9 6 5 5 Series1 10 Series1 4 4 5 2 1 0 0 0 B27 B10 B9 B44 B68 0-18 19-25 26-36 37+ Postcodes Age I found theres a variety of areas people will be The majority of people i asked were aged 19-25 seeing my music magazine.
AnalysisFrom my research of 30 people doing my questionnaire i found out quite a lot ofpeople dont buy a music magazine but they do listen to music. The people who didbuy the magazines were buying them of the prices between £1-£4. I will make mymagazine £3 so it fits in with the average that the people pay for them. Most peoplesaid that the titles and images on the front cover of the magazines are the mainreasons why they buy the magazine therefore i need to bare this in mind when imake my magazine as it will be the main reason why people would buy my name.The majority of people enjoy and would want to see all different types of genres inthe magazine so i will have to make sure i cover the different genres but i think Imgoing to concentrate my magazine on the genres pop and indie. The adverts thatattract most people are adverts of music concerts/gigs, seeing how these are themost popular adverts i will make sure they are inside my magazine. Because a lot ofpeople dont buy music magazines i will try make mien very eye catching andcontaining things people generally want to read about and see pictures off.Hopefully by doing this it will attract people into picking my magazine and maybeeven get them into buying music magazines. The people who dont buy musicmagazines didnt give me any feed back into why they dont, so that didnt help mewhen making my magazine. The majority of people i asked were aged 16-25 so iwill be aiming my magazine to these age group.
Lasso Tool Click on the On the left area you hand side of want to get your screen rid off and you will see draw an an icon area. called lasso tool. Right click on this. Once you have drew an area you want getting rid of press delete on your key board and the area will disappear.
Changing the colour in the background Press the ‘Fill’ icon. On the left hand side of your screen you will see an icon of colours click on it and pick a colour you want. Click on the background and the area will be made the colour you selected.
Magic Wand Click on the magic tool icon and click any All of this will area around the image you have taken. appear and on your keyboard press delete. The background around your image will disappear and you can change the background to how you want it.
Changing the Brightness and contrasts. At the top of your screen click on This will then ‘filter’, then scroll appear on your down to ‘adjust screen and you colour’ and then can play with the brightness and arrows to how contrasts. Right you want your click on it. image to look like. Once your happy You then are left click ‘ok’. with your edited picture.
Auto levelsTo change the auto levels of a picture go to filters, You will then be left with the picture haven been autoadjust colour and click on auto levels. levelled automatically.
Hue/ SaturationAt the top of the screen click on ‘filters’ then go down to Use the arrows to change the saturation and hue to‘adjust colour’ and then go across to the ‘hue/saturation’and right click on it. what you like. Then press ‘ok’ Once you press ok, you will be left with your edited picture.
•How does your media product represent particular social groups?I am planning for my music magazine torepresent young females mainly agedbetween 16-25.My main aim is to make sure females arerepresented fairly and positive unlike far tomany interoperations of young women todayin the media. I have tried to do this throughmy double page showing a very strongconfident female who has made it in themusic industry. Also through my photographyof my front cover, i didnt want just a picture offemale being ‘sexy’ because i think its wronghow women are portrayed. So i did use awomen on my front cover however i tried toturn down the idea of women being ‘sex’symbols. I tried to show women strong,independent and proud.
•What kind of media institution might distribute your media product andwhy?I would like IPC to be the media institution of my musicmagazine to distribute my magazine. IPC only currentlyproduce one music magazine being NME which is a verysuccessful and well known music magazine. Although my musicmagazines target audience is different to NME i think my musicmagazine will do the company good and benefit them . I alsothink by having IPC media distributing my music magazine itwould ensure my magazine to be successful because its historyof well known very professional and well liked current magazinesthey produce. IPC media distribute fashion magazines such as‘LOOK’ and this is a very popular up to date magazine full of thelatest celebrities that are well known. In my music magazine ithink it relates to this magazine as i have picked an artist verywell known in the UK and now America, also my musicmagazine will include some of the same conventions thismagazine has.I think my music magazine will help the company and give itmore variety in its distributions and also will help my musicmagazine be well known.
Who would be the audience for your media product?I have tried to target my music magazine at people ages 17-25. Mainly aiming itat females but tried to keep it as unisex as i could because i dont want to losereaders because of colours/imagery.I have used a female on my front cover which stereo-typically should attract amale audience however i havent had her in a ‘sexy’ position or heavy make uphowever the red lips and slight eye make up could seem as a sexual thing.My double paged spread is a well known female English artist that anyone who iinterested in pop/indie would be interested in. However she fits in a range ofdifferent genres of music so it could appeal to many music fans. A typical popmagazine has very little text in there double page spread and because my musicmagazine slightly fits in with this genre i thought its only right to point out the factmy text in the double page spread is quite formal how ever keeping the simplequestion and answer format Im adding ‘ more meat to the bone’ by includingsome history and more detailed answers. So my age group of target audienceraised. The primary target audience of my music magazine will be females aged17-25 years old with an acorn classification as anything as i think people from allareas and back grounds would be interested in some part of my music magazine.However i think my secondary target audience would be people ages 14-17 as ithink they would be interested in what their family members would be reading likeolder brothers or sisters and cousins.
How will i attract or address my audience?I have attract my audience by visually pleasing them, i will do this by using the brightcolours, colour scheme, bold text, attractive professional pictures and organised easy toread information throughout my music magazine.I have focus on making sure my colour scheme is constant through out my magazine.My front cover picture will have the model looking straight out with eyes wide open solooking for eye contact drawing my readers in. It will be eye catching and strong so itbrings readers in,. I have tried to ensure on the contents page is easy to read, simple lay out easy to readand not a big change in font style, also include some pictures.On my double paged spread i will use on side for a picture to draw a reader in and themdetailed text but not too much as i could los e interest in the reader. However i have keptit in the simple question and answer format so it s easy to follow and read.By doing these simple but effective things i am sure i will hit my target audiences desiresand get them attracted to my music magazine and successfully appeal to them.
In what ways does your media product use, develop or challenge forms andconventions of real media products?I have done a lot of research into different styles of music magazines and also magazinesthat are similar to the target audience i am focussing on. Although i hope I’ve challenged afew of the conventions of typical pop/indie music magazine i want to ensure my magazineisnt so different that it doesnt appeal to the target audience and also i dont want it to lookamateur. The magazine i have produced incorporates a lot of conventions as a typicalmusic magazine. The masthead is bold and is easy to see and very eye catching. Youwould expect to see a masthead and this convention used on most music magazines. Ithought this was an important convention to stick to because you very rarely see a musicmagazine with a mast head hard to see or not clear. With the content of my musicmagazine i tried to set it out as if a professional did it because i wanted it to lookprofessional and appeal to the target audience. Typical music magazines have a female onthe front cover of their music magazine and i have done this also however i have tried to puther in a position so it isnt seen as a sexual thing to draw male readers in. I have tried toappeal to women by using a women on the front cover but as a natural look . Also on thedouble page spread i have stuck to the simple question and answer format however i havetried to add more detail and background information to aim for an older target audience butto also show that young people have moved on, and theyre not as stupid and naive as whatpeople give them credit for.Overall i would say i have developed my music magazine in the conducts and conventions ihave used rather than challenged.
What have you learnt about technologies from the process of construction ofthis product? When starting AS media i had no knowledge nor experience with any programmes other than PowerPoint. I had no idea how time consuming making this magazine would be and how much research and work goes into trying to make a successful magazine. It was a difficult leap to go from making my college magazine on publisher to producing a music magazine via fireworks and Photoshop. Luckily it wasnt expensive to use these softwares as school had them, however it took hours playing around with different colours and lay outs etc. It was good to use as i could make a number of drafts and it was very quick and easy to change things. I found it difficult at times getting use to the software and had to ask for support but eventually got the hang of things. The things i found most difficult was getting pictures for my front cover, as it was near enough impossible to get a picture for the front cover that was suitable. In the end i had to create a studio with lighting and ask a student to be a model for me in order for me to get a suitable front cover picture. If i had more time i would have had time to go and get a picture without having to create a studio but time was short and i had deadlines to meet.