Media Evaluation


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Media Evaluation

  1. 1. Devon McManus
  2. 2. 1. In what ways does your media product use, develop orchallenge forms and conventions of real media products? The magazine I have created is similar to magazines such as Rocksound and Kerrang! Therefore my magazine includes many of the same conventions as them as well as some that challenges conventions. The masthead is in a big bold font, clearly visible at the top of the page, like other professional magazines. The colour was chosen as white to contrast with the dark colours around the page so that it would stand out. Many magazines of the rock genre include band images as their cover stars, to develop this I included only one member of a band playing live to represent the rock culture as a connotation. The colour scheme stays the same throughout my magazine so that it avoids looking tacky. Similarly to professional magazines, I have employed both light and dark colours to highlight important information and to make the magazine look appealing. For the cover line, I decided to put the text on a Dutch angle to make the cover look more interesting than the standard layout. By using the two contrasting colours, black and white, the cover line is able to make an impact on the page without overpowering any of the other features.
  3. 3. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?When creating my contents page, I thought that itwould use photographs to break up the information. Bydoing this, the page does not seem to have excessiveamounts of text and also is aesthetically pleasing forthe reader.-I utilized columns on my contents page to structure thepage. Similar professional magazines use columns sothe reader can easily locate what page they would liketo see.-Additionally to this, I have included headings to make-the location of certain pages much easier by listingthem under categories such as ‘Live Reviews.’-I have tried to maintain a professional standard to themagazine throughout by sticking to the same colourscheme. Just like the main cover, I have chosen to havethe text in a white font so that it contrasts with thedark colours and stands out from the page.-Different fonts have been used over the page torepresent different parts of information, this is similarto magazines just as Kerrang! Because they feature a lotof content in the magazine and structure it so it is easyto look through.
  4. 4. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Similar to other magazine, my double page spread consists of one full image on one side and then information on the other. The point of this is to put the main focus on the band that is being talked about in the article, and to do this the band have been displayed on the whole left page. Columns have been employed again as in many articles because it structures the page neatly so it is easy to read. Unlike many articles, mine includes only one heading.This is because the article all comes under one main focus, the rise of a new band. I also includedanother picture challenges the conventions of other magazine which only use one to again break upthe text. The colours used apply to the colour scheme, and also one picture is in colour and the other inblack and white. Considering the black and white photograph is only there to break up the text, I havedecided to put it in black and white so that it isn’t the main focus of the page. The language usedrelates to my target audience as I have used high frequency lexis to make sure it is understandable for awide audience.
  5. 5. 2. How does your media product / products represent particular social groups? My Magazine represents many social groups. One of these groups includesMusicians. Rock musicians arerepresented in my magazinesand loud, lively and dedicated – as well as rock fans. This can be seen in many of theimages in my magazines such as this oneMainly males are represented in my magazine because they appear to be most associatedwith rock music. They also feature in all the bands included in my magazine were asfemales aren’t specifically. This is because in the band index on my contents page, thereare some women members but generally not.The age represented in my magazine is any age from 13 onwards. This is because mymagazine features heavily gigs. Concert goers are mainly teenagers so this representsthem well as in my article it talks about how good the crowds response was which putsteenagers in a positive light.
  6. 6. 3. What kind of media institution might distribute your media product and why? I think the most appropriate publisher for my magazine would be Bauer Media Group. They would be best to distribute my magazine because they publish other rock magazines such as Kerrang! Festivals would also be a great place to distribute my magazine. Festivals such as Slam Dunk and Kerrang! Relentless Tour. These are most appropriate because they are both rock festivals like the genre of my magazine.Furthermore events such as Vans Warped Tour, which is anextreme sport and music festival, would be a suitable place todistribute my magazine. The festival is very popular with rockfans so therefore my magazine would sell there well.
  7. 7. 4. Who would the audience be for your media product? When creating my magazine, I decided that the ideal audience would be for teenagers. However, by looking at professional magazines that are similar to my own such as Kerrang! Their audience is much older at the age of 22. This shows my that a more appropriate age for my magazine would be late teens and early twenties. Furthermore, it appears that it is best my target audience being late teens becausethen, being similar to kerrang!, it will have an audience highly interested in music and they would be 5.5 times more likely to attend gigs. This is good for my magazine because it features heavily gigs and lots of rock music and rock bands.
  8. 8. 4. Who would the audience be for your media product? By establishing that the target audience most suitable would be late teens, to develop this further I think the target stereotype for mymagazine would be Rockers and Emo’s. These are the best stereotypes for my magazine because my magazine includes rock music which Rockers and Emo’s are considered to be heavily influenced by. In addition, people to follow other magazines such as Rocksound and Kerrang! Wouldappreciate my magazine because my magazine features a lot of the same content. Furthermore, people who are interested inmusic like YouMeAtSix would like my magazine because the bands are of a similar genre and sound to YouMeAtSix.
  9. 9. 5. How did you attract/address your audience?I employedcontrasting colours I attracted my targetand bold fonts to audience by using brightattract my audiences colours and lots ofattention. images of live gigs thatFrom my research I would interest them.found that my targetaudience are very I made sure the priceinterested in gigs, was suitable for mytherefore by adding a audience so that theygig guide it would would be more likely toappeal to them best. buy it.By using the incentiveof a free music To appeal to my targetdownload, my specific audience I includedaudience would be many bands on mytargeted when seeing front cover whichthe genre of magazine would interest them ifand therefore this they could see a bandwould appeal to them. they like.
  10. 10. 5. How did you attract/address your audience? A description of By using quotes what is in this weeks from band issue and what was members, this in last weeks will would give an interest the reader insight to what is in to know what to the magazine and expect from the interest the reader. magazine.I included a band The design of theindex to promote magazine followsbands that would the expected designinterest the reader. of a rock magazine.Furthermore, with a This is automaticallyreference to what recognisable as apages the bands are rock magazine byon, the simple the design andlayout will avoid colours. This wouldbeing complicated attract my targetfor the reader. audience.
  11. 11. 5. How did you attract/address your audience?By putting the The font avoids the standard design and attractsmagazine logo on the the audience for the rock music – the genre beingdouble page spread, promoted.this remindfollows thedesigns ofother popularrock magazinessuch asRocksound.Image of theband on the Tour datesdouble page beingspread would promotedbe aesthetically link to thepleasing for the gig guide on the cover page. Bothaudience to see. It also promotes bands provide information the targetwhich could interest the reader. audience would want to see.
  12. 12. 6. What have you learnt about technologies from the process of constructing this product? When in the process of creating my magazine I learnt how to use the internet in depth to do all the research I needed before starting to design it. I was able to find similar magazines and then information on them that would help me create mine such as the price and the frequency of production. Furthermore, I learnt how to use Blogger effectively to organise and keep up to date with work I had completed and deadlines that needed to be met. I was also able to use this website to look back on work I had completed and if needed improve it. I also learnt how to use a digital camera well so that I could take good quality pictures that look professional and not amateur. This was important because I didn’t want my magazine to look poor due to poor quality images.
  13. 13. 6. What have you learnt about technologies from the process of constructing this product? Photoshop is a software I can now use to a decent standard because of the process of creating my magazine. I am now able to change the quality of images and edit them to a way I consider better. An example of this is these two images. The one on the left being the original image and the one on the right being the one feature on my magazine after being edited.I used Photoshop to create my magazine. The picture here is an example of me creatingmy cover page on Photoshop. I now have a range of design skills due to Photoshop,which are seen on my magazine cover. I was able to adjust images, add text, construct aunique layout and make it look professional all due tothe software. Quark is also a software I used in the process of creating my magazine. I was able to use it to make columns to structure my layout and so my text was aligned properly.
  14. 14. 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product • Since creating my preliminary task I have no learnt a variety of skills due to the creation of my main magazine. One of these skills include researching. I can now find information that is appropriate and beneficial to my work as I found when researching other similar magazines when planning my magazine.• This is the next skill I learnt – planning. I have learnt how to plan my work so that I can keep to deadlines and always know what needs to be done. I have also learnt how to organise my work, this is because when I was creating my magazine I had to organise my work to make sure I knew everything I had completed and what wasn’t. • Furthermore, I have developed my photography skills by taking images for my magazine. I learnt how to use a camera best to achieve the best possible standard so that when I was putting the picture on my magazine, they looks professional.• Finally, by using Photoshop, I was able to improve my design skills. I learnt about the many different tools on the software that can achieve professional results. I can now edit my work to a better standard than I originally could when doing my preliminary task.