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Social Network Recruiting and Engagement


Presentation covers Mobile Recruiting, Building Talent Communities and a few recruiting tools. Check out the sections on QR codes, augmented reality and talent community tools.

Presentation covers Mobile Recruiting, Building Talent Communities and a few recruiting tools. Check out the sections on QR codes, augmented reality and talent community tools.

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  • 1. Social Networking & Engagement
    Alex Putman
    June 15, 2011
    #BRNSM @alexputman
  • 2. Types of Social Networks
    Social Networks (Facebook, LinkedIn)
    RSS Feeds
    Aggregators (Indeed, SimplyHired)
    Virtual Worlds (SecondLife)
    Video (YouTube, Vimeo)
    Podcast (
    Blogs (WordPress, Blogger)
    Micro Blogs (Twitter, IM, Texting[?] )
    Bookmarking (StumbleUpon, Digg)
    Location Based Social (Foursquare, FB Places)
  • 3. Agenda
    Mobile Recruiting
    • QR Codes
    • 4. Augmented Reality
    • 5. Location Based Social Networks
    Talent Communities
    Recruiting Tools
  • 11. Introduction
  • 12. GAME
    What state did I grow up in?
    What was the population of my hometown?
    Where did I go to college?
    What is the name of my blog?
    How many kids do I have?
    You remember more from a 1 minute video than me “telling” you!
  • 13. Social Media in Recruiting
    “Imagination is more important than knowledge” – Albert Einstein
    What is your social network strategy? What do you hope to accomplish from social recruiting?
    • Enhance the candidate experience?
    • 14. Build/Grow/Farm a Talent Community?
    • 15. Engagement?
    • 16. Find candidates?
  • 17. Mobile Recruiting
    All the Cool Kids will be Doing IT!
  • 18. Mobile Recruiting
    Always on, always with us, always connected
    In an average 1 week period ___% of mobile users will:
    81% browse internet
    77% use a search engine
    48% watch a video
    63% access a social network
    39% use in bathroom
    33% use while watching tv
    70% use while in a store
    74% make a buy decision based on info from smartphone
    95% use to find local info
    71% of mobile search is due to seeing an ad
    42% people click on mobile ads
  • 19. Future of Mobile
    91.4 million mobile internet users in US today.
    This will jump to 132.5 million / 41.5% percent of the U.S. population by 2015, according to eMarketer
    CareerBuilder has seen more than a 270% increase in page views on its mobile website, Android app, and iPhone app from March 2010 to March 2011.
    How can you prepare:
    Create an app
    Optimize your site for mobile
  • 20. PepsiCo Case Study
    At a glance, PepsiCo is focused on connecting and engaging, beyond just a job search. Some of the functionality of the “Possibilities” app include:
    • PepsiCo Twitter feed
    • 21. Content for why, the people, the brands, FAQ’s, and ways to connect with Recruiters.
    • 22. Scanning their brands with a stickybits partnership
    • 23. The Feeds from the lineup of PepsiCo blogs
    • 24. PepsiCo YouTube
    • 25. Geo-location job search functionality
  • 26. QR Codes
    What is a QR Code?
    2 dimensional barcodes that are easily scanned using any smart phone. This code will then be converted (called "dequrified") into a piece of (interactive) text and/or link
    How can I use it in recruiting?
    • Drive traffic to career portal
    • 27. Provide positive candidate experience
    • 28. Create memorable content
    • 29. Mobile applications
    Looks expensive and technical?
  • 30. Create a QR Code
  • 31. Google QR Code
  • 32.
  • 33. Right Click and “Save Image As”
    Save to PC
    Ready to use
  • 34. Augmented Reality
    What is Augmented Reality?
    Why scan a code when we can scan objects, images, face, logos, etc. in their natural form and then get redirected
    Google Goggles
    • Scan a business card for easy input
    • 35. Scan logo’s for mobile information
    • Snap an image, link to content by voice and sound, receive product information and incentives sent directly to your mobile phone.
    Facial recognition
  • 36. Location Based Social Media
    How is this applicable to recruiting?
    Engage people at venues (tradeshows)
    Engage employees at office
    Mentions on Facebook and Twitter
    Know who is where during events
    Merchant Platform:
    Brand Page:
  • 37. Foursquare Merchant Platform
  • 38. Foursquare Brand Page
  • 39.
  • 40. Talent Communities
    Build and Engage Your Community
  • 41. Talent Communities
    Where do you get your best hires?
    • Employee Referrals
    • 42. “little black book”
    • 43. Pipeline
    • 44. Passive Seekers
    What is a Talent Community?
    an environment consisting of people who can share ideas for the purpose of career networking or social recruiting of candidates
  • 45. Benefits of Talent Communities
    Easy to reach & qualified candidates
    Engaged candidates
    Less dependence on traditional job boards/databases
    Less money spent on job advertisements
    Increased interaction with potential candidates
    Provide insight and clarity of your organization
    Better quality of applicants to job openings
    Creates a talent pipeline for future job openings
    Attracts passive candidates
  • 46. How to Build A Talent Community
    Turn your “careers” page into a central hub for:
    • past (“alumni”) employees
    • 47. Leased employees
    • 48. Interested candidates
    • 49. Recruiters
    • 50. Hiring managers
    • 51. Current employees
    Best Practices:
    • Incorporate tools for communication and interaction to drive conversations in your talent community.
    • 52. Provide an exclusive look into your organization, its employees and the culture behind the company.
    • 53. Use video, multimedia, photos, testimonials
  • 54. Maintain Your Talent Community
    When you start engaging candidates through a talent community, it’s important to continue to provide value on a regular basis.
    Ways to do so:
    • sending updates or an e-newsletter
    • 55. providing information on new job openings and internship programs
    • 56. creating contests
    • 57. writing blog posts
    • 58. connecting via social media.
  • 59.
  • 60. Facebook Group
  • 61. Facebook Fan Page
  • 62.
    Why did I not hear back? They SUCK!
  • 63.
  • 64. LinkedIn
    Member since
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70. BuddyPress
  • 71. Recruiting Tools
    Tools to Make Our Job Quicker, Easier and SEXY!
  • 72. Boolean Bar
  • 73. Bit.Ly
  • 74. Example: Job Links
  • 75.
  • 76.
  • 77. Additional Tools
    Engagement: TweetdeckHootsuite
    Auto Deliver:
  • 78. Contact