Oar media class power point final


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Social media discussion class at the 2010 OAR Conference in Tulsa Oklahoma

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Oar media class power point final

  1. 1. The New Rules of EngagementHow to Communicate on the Web<br />What Can We Accomplish Today<br />Shift our focus from push to pull marketing<br />Go from web pages to Communities<br />Reduce our cost and extend our reach<br />Go to where the people are<br />Learn to have fun<br />Build an online personality that is real<br />Brand Ourselves as experts on the market not marketing experts<br />
  2. 2. “If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking”<br />Buckminster Fuller<br />
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  5. 5. Where America Shops<br />The Library Google.com<br />Travel Agent Orbitz.com<br />Book Store Amazon.com<br />Music Store iTunes<br />Attorney Pre-Paid Legal<br />Technology pricegrabber.com<br />Movie rentals Netflix.com<br />Contract labor elance.com<br />Real Estate ?<br />
  6. 6. According to Ranking.comSite Rankings<br />No. 1 Google.com<br />No. 2 Facebook.com<br />No. 3 Yahoo.com<br />No. 4 Youtube.com<br />No. 7 Wikipedia.com<br />No. 10 Twitter.com<br />No. 12 Bing.com<br />No. 15 Craig’s List<br />No. 20 Linkedin.com<br />No. 26 Flickr.com<br />No. 74 Yelp.com<br />No. 223 REALTOR®.com<br />No. 280 Zillow.com<br />No. 306 Trulia.com <br />
  7. 7. What is Web 2.0 and why do we need it?<br />The use of technologies to interact with end users<br />The ability to have a voice to reach your audience<br />The use of tools that are free or low cost<br />It is where our buyers and sellers come to buy and sell real estate and find us.<br />Communication in Real Time<br />Gets you out of the factory system<br />
  8. 8. 6 Key Aspects of Web 2.0<br />1. Its not about the technology its about the change it enables<br />2. The shift of control from institutions to communities<br />3. It’s about being yourself<br />4. It’s to influence people to act on our behalf<br />5. It expands our scope of operations<br />6. It will change again and fast<br />
  9. 9. Web 1.0 Highlights Web 2.0 Highlights <br />Web Browser<br />Search Engines<br />Dial Up Connection<br />Internet Empowered consumer<br />Passive permission based marketing<br />Push Marketing<br />Microsoft<br />Yahoo<br />Amazon showed the way<br />Broad Band Connection<br />Everything is Wiki<br />Pull Marketing<br />Blogs<br />Social networks<br />Google<br />Widgets<br />Google<br />Facebook is showing the way<br />
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  11. 11. Top Google Tools<br />1. Search-Represents 67% of all searches<br />2. Instant-Changes SEO Guidelines<br />3. Alerts-Monitor your Online Rep and topics<br />4. Applications-Free version of Office<br />5. Calendar-Create a team interaction or online guide to events<br />6. Keywords-Find what people are searching for<br />7. Analytics-Evaluate online traffic<br />8. Maps/earth-Tag your listings or location<br />9. Sponsored Links-Pay per click<br />10. Youtube.com-No. 4 site and growing<br />11. Gmail-email anywhere<br />12. Reader-Blogs and articles in one place<br />13. Chrome-Super fast browser<br />14. Voice- Free phone<br />15. Picasa-Online photo editing<br />
  12. 12. Elements of branding<br />1. Who are You<br />2. What are your Specialties<br />3. What’s in a name?<br />4. What is a Slogan and a UPS<br />5. Who is the audience<br />6. Logos and Colors<br />7. Where is it used<br />Website<br />Signs<br />Business Cards<br />Email<br />Flyers<br />Video<br />Stationary<br />
  13. 13. The Business Plan Questions<br />Who is your audience? <br />How do they find you? <br />What content do you bring? <br />What will it cost? <br />Where do you want them to go? <br />Follow up? <br />How do leads become clients? <br />If everyone is there, is it too late? <br />How am I different? <br />How does it all fit together? <br />
  14. 14. Branding in a 1.0 Site <br />
  15. 15. www.virtualrealestateteam.com<br />Your Brand can start here<br />
  16. 16. Done by Jack Pratt Signs OKC<br />Your Real Estate Sign<br />
  17. 17. www.vflyer.com<br />Your Multimedia Flyer<br />
  18. 18. 2.0 Website can include: Site and Blog Aids <br />Amenity Links <br />Blog or blog link<br />Linked Landing Pages<br />IDX Feeds<br />Calculators<br />Market Reports <br />Listing Multimedia <br />Calls to Action <br /> a. Lead Capture <br /> b. RSS Feed <br />Media <br />www.apture.com<br />www.commons.wikipedia.org<br />www.shrinkpictures.com<br />www.picapp.com<br />www.photobucket.com<br />www.123rf.com<br />www.istockphoto.com<br />www.fotolia.com<br />
  19. 19. Using Zeemaps to Create Community<br />
  20. 20. Why Blog? <br />Free SEO<br />Gain your voice<br />Fresh Content<br />Google will love you<br />Sell listings<br />Be the Expert<br />Blog locally and think globally<br />Everyone is not doing it<br />It’s the new referral network<br />You can become famous<br />
  21. 21. Blogging-How to get started <br />1. Go to Wordpress.com or Wordpress.org<br />2. Template sites with blogs built in at www.alamode.com or www.dakno.com<br />3. Get a domain name at www.godaddy.com<br />4. Get some training at organizations like www.domusconsulting.com, www.dakno.com, www.realestatetomato.com, www.activerain.com<br />5. Read about blogs at www.activerain.com, www.agentgenius.com, www.inmannews.com, or www.realtown.com<br />6. Form blogging mastermind groups<br />7. Read the great blogs like <br />www.thephoenixrealestateguy.com, www.sandiagohomes.com, www.ianwatt.ca, www.stpaulrealestateblog.com<br />
  22. 22. Public Forums <br />Syndicate <br />Twitter<br />Facebook <br />Trulia Voices <br />Zillow Advice <br />Craigs List Housing Forum <br />Ping.fm <br />Tubemogul<br />SocialMarker <br />Pingoat <br />Google Blog Search <br />Feedburner <br />Realbird<br />
  23. 23. A Blog a Day <br />Listing<br />Community <br />Green Real Estate <br />Market Data <br />Specialty<br />Event<br />Personal Story<br />National Events <br />Real Estate Education <br />Video <br />
  24. 24. Active Rain <br />Over 193,559 Real Estate Professionals <br />Blog will reach other Realtors and RE Professionals <br />Points System-Be Careful<br />Can add outside blog<br />Great place to learn for free<br />The new referral network<br />Google Juice Deluxe <br />www.localism.com<br />Warning! Don’t be seduced that comments make you important<br />
  25. 25. The Importance of an IDX Solution<br />Why use it<br />It’s what people want<br />Lead generation<br />Passive email contact<br />Community details<br />Custom Search pages<br />It keeps them coming <br />Accuracy of data<br />Auto Notification<br />IDX Companies<br />Diverse Solutions<br />IDX Broker<br />Alamode<br />Ihomefinder<br />Market Leader<br />Wolfnet<br />“Smart Frames from your MLS Provider”<br />
  26. 26. Youtube.com Essentials<br />#4 Visited Website<br />79% of all videos<br />It’s free!<br />Can be Google Indexed<br />Can be Branded<br />Easy to Embed on web sites<br />Promotes You Also<br />Steps for Use<br />Sign Up<br />Sign In <br />Select Account and My Videos<br />Select New<br />Type in fields like title, description, Tags<br />Save<br />
  27. 27. Youtubec.om Branded Video<br />
  28. 28. “The Quality of your life is the quality of your communications”<br />Anthony Robbins<br />“Be an opener of doors”<br />Ralph Waldo Emerson<br />“Learning is an active process. We learn by doing. Only knowledge that is used sticks in your mind”<br />Dale Carnegie<br />
  29. 29. What is Facebook <br />A community of over 500 million <br />At war with Google for the dominate platform<br />Currently, the ultimate community <br />Friends whether you know them or not<br />A Place for business page development <br />A Place to Development Real Estate Clients <br />Can be another blog or micro-blog like Twitter <br /> A Place to get information about people<br />Warning! Can be addictive and distracting<br />
  30. 30. How it can help you Business<br />Be findable Online<br />Micro-Advertising<br />Research others<br />Business Pages<br />Interest groups<br />Event Planning<br />It’s a Database<br />Data Categories<br />Family<br />Close friends<br />Colleagues<br />Groups Interest<br />Clients<br />When Added<br />Location<br />
  31. 31. How to Build Relationships<br />Get Permission First<br />Happy Birthday!<br />Fun Video<br />Causes Support<br />Commenting<br />Important Articles<br />Be Funny or Silly<br />Reviews<br />Some Real Estate<br />Then What?<br />Business Pages<br />Forward Blogs<br />Couponing<br />Things to Do<br />Cause Pages<br />Report the news<br />Stay Human<br />Keep Swimming<br />
  32. 32. Finding Friends<br />Look up who you know<br />Facebook Suggestion<br />Friends of Friends<br />Find Local groups<br />Find REALTORS®<br />They will find you <br />
  33. 33. Building a Facebook Business Page<br />Select Applications<br />Select Ads and Pages<br />Select Create Page<br />Go to Drop Down Box<br />Select Category<br />Type in the Name of the Page<br />Select ? And Enter Image<br />Select settings, wall settings, set up mobile settings<br />Add Realbird.com for your listings<br />You can also have www.webstarget.com set it up <br />
  34. 34. Facebook pages<br />Knowing the difference is controlling the conversation<br />
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  36. 36. What in the World is Twitter?<br />1. It is a Micro Blog.<br />2. It is a Hyper Local Advertising Vehicle<br />3. A Connector if the right people by accident rather than design<br />4. A Local or National Breaking news network<br />5. A Spam Lite Communicator<br />
  37. 37. Twitter<br />World’s biggest cocktail party<br />The ultimate Real Time experience<br />Explosive Growth <br />Tweet from Iran “140 characters are a novel when you have been shot at”<br />Sometimes inane or profound <br />Thing a bit also as a micro-blog<br />Direct it somewhere and be local<br />Don’t get crazy about the number of followers<br />Google is a slow climb to relevance, Twitter is a rocket ship <br />
  38. 38. Types of Twitter Messages<br />1. General messages like I am having a wonderful day.<br />2. @ To a person or about a person like @joepryor<br />3. Direct Like d_joepryor to go only to me<br />4. Retweet Like RT@joepryor or just click on the Retweet Option<br />5. Hash tag #Group like #REbarcamp<br />
  39. 39. Commonly Used Twitter Apps<br />1. Klout.com Find Your ranking & Reach<br />2. Seesmic Desktop Control incoming and outgoing<br />3. Socialoomph.com Schedule your Tweets and Facebook Status updates<br />4. Bit.ly URL shortener<br />5. Twellow Twitter Yellow Pages<br />6. Twitpic & twitvid become visual<br />7. LocalTweeps Find who is around you<br />
  40. 40. Types of Strategies<br />1. Create a neighborhood or group<br />2. Create a Buying group<br />3. Use it as a blog amplification device<br />4. Become a news Reporter or Aggregator<br />5. Become a personality<br />6. Create Content that makes for followers<br />
  41. 41. Other Social Networks <br />www.Linkedin.com & www.plaxoplus.com<br />www.myspace.com<br />www.Yelp.com, www.Foursquare.com , www.Gowalla.com<br />Specialty specific sites and groups<br />www.Realtown.com , www.Agentgenius.com<br /> a. Free real estate education<br />Warning! Don’t dilute your marketing efforts trying to do everything<br />
  42. 42. Old & New Media Together? <br />Geographic Farm added <br />Create a localized blog <br />Direct Mail <br />Video events especially birthdays <br />Put it on Youtube.com<br />Twitter & Text it <br />Map it with Zeemaps or Muellermaps<br />Advertise it on paper <br />Push the area <br />Be a personal presence with video <br />
  43. 43. Really get to know your customers. All of the audience groups out there have specific needs and once you learn your demographic and who is actually using your applications, you can start offering them what they really need. <br />Along the way, don't lose sight of the fundamentals of Web 2.0.  It's what makes your product especially potent and drives the core of the long-term value it generates. enormously. <br />Finally, use the latest tools, technologies, apps, platforms & learn what they can do.  There is no substitute for using things hands on and understanding what they are capable of. <br />
  44. 44. Smart Phone Essentials<br />Google Mobile with Voice<br />Real Estate calculator<br />Photo Imaging and Panorama Stitch<br />Social Networking Sites<br />Twitter Apps<br />Ustream Broadcaster<br />Newspapers<br />PicPosterous<br />Business Card<br />RSS reader<br />Document Storage<br />
  45. 45. “Nothing in the world can take<br />The place of persistence.<br />Talent will not; nothing is more common<br />Than unsuccessful men with talent.<br />Genius will not; unrewarded<br />Genius in almost a proverb.<br />Education will not; the world<br />Is full of educated derelicts.<br />Persistence and determination are omnipotent.<br />The slogan ‘press on’ has solved and always will Solve<br />The problems of the human race”.<br />Calvin Coolidge<br />
  46. 46. Do you want to experiment? <br />Start Playing with search <br />Use Google docs<br />Create folders<br />Join Active rain for Free <br />Copy what works<br />Collaborate with others of different talents<br />Share Success stories <br />Group Facebook business page <br />Start with a low cost IDX<br />Get Branded<br />
  47. 47. Recommend Websites<br />Slideshare.net Upload & share PowerPoint Presentations. Word Docs, PDFs<br />Animoto.com Multimedia video& photo editing software<br />Tubemogul.com Video distributor<br />Onletterhead.com Custom email template with live links<br />Vlyer.com or postelets.com Multimedia flyers with distribution<br />Primeopdf.com Create PFDs without Adobe for free<br />Issuu.com site to create, author, store, and share publications<br />Klout.com check your Twitter reach<br />Box.net File sharing site with smart phone integration<br />Transferbigfiles.com Send 1 Gig files by email<br />Geochirp.com Hyper-local Tweeter locator<br />Mozy.com & carbonite.com Cloud computing storage backup<br />Floorplanner.com create floor plans for your listings<br />Drivebytech.com multimedia text message on yard signs to smart phones<br />Wordpress.org &.com Create your own blog for free or low cost<br />Yugma.com free video conferencing for up to 20 people<br />Freeconferencecall.com free networking over the phone<br />Roost.com<br />Picnic.com Google owned imaging software site<br />Flickr.com photo and multimedia sharing site<br />Avg.com free anti-virus software<br />Twittertools.com lots of tools<br />Yelp.com rate services and add friends<br />Surverymonkey.com create and send surveys<br />Posterous.com free blog transfer<br />Snagit.com website capture tool<br />Skype.com free video conferencing and phone<br />Logmein.com free computer to computer access and pro pay file transfer <br />Elance.com Competitive task bidding site for all your projects<br />Shrinkpictures.com Quick editing software for free <br />
  48. 48. Reading List<br />Blue Ocean Strategy Kim & Mauborgne<br />Tribes Seth Godin<br />Linchpin Seth Godin<br />The Little Big Things: 163 Ways to Pursue Excellence Tom Peters<br />Thoughts Without a Thinker Mark Epstein<br />Predictably Irrational Dan Ariely<br />The World Is Flat Thomas Friedman<br />The Seven Spiritual Laws of Success Deepak Chopra<br />The Long Tail Chris Anderson<br />Switch: How to Change Things When Change is Hard Chip & Dan Heath<br />Funny Money Mark Singer <br />Sermon on the Mount Emmet Fox<br />Emotional Intelligence Daniel Goleman<br />Swanepoel Trends Report Stefan Swanepoel<br />The Energy Bus Joe Gordon<br /> The Five Dysfunctions of a Team Patrick Lencioni<br />The Botany of Desire Michael Pollan<br />The Tipping Point Malcolm Gladwell<br />The 7 Habits of Highly Effective People Stephen R. Covey<br /> The Millionaire Next Door Stanley & Danko <br />Mastering The Rockefeller Habits Verne Harnish<br />Influence, The Psychology of Persuasion Robert B. Cialdini<br />Total Money Makeover Dave Ramsey<br />Crisis Economics Nouriel Roubini & Stephen Mihm<br />