6. WHY A PERSONAL RECRUITING
BRAND?
• Recruiting is loyalty based vs. transactional
• You are a media outlet for your company
• Seeking “joiners”
• Tradition says ___ differentiation says ____
• Building trust around a top life decision
• Connecting with humans (your not a vet)
@alexputman #BeYou
7. MY JOURNEY
1996
agency
bill raden
“big biller”
2008
big title
big desk
who cares
2006
loathe
bored
connect
1999
corporate
hr
career
2013 +
disruptive
truth
happy
2009
toronto
blog
mind blown
10. RECRUITING TYPES
• What do you enjoy?
• What are you good at doing?
• What do you dread/loathe?
3 Types of “Recruiter” Personality
1. I like you, we can be Facebook
friends and then work together
2. I can find you without talking to
you or even liking you
3. Our company is better than your
company and here’s why
@alexputman #BeYou
17. CANDIDATE SCREENING
During the hiring process which social
networks do you use to screen candidates?
Facebook 76%
Twitter 53%
LinkedIn 48%
source: Reppler
@alexputman #BeYou
18. CANDIDATE VERIFICATION
% of employers who found something on
social media that caused them not to hire
2012 34%
2013 43%
2014 51%
45% of employers use a search engine
source: careerbuilder
@alexputman #BeYou
In order to discuss building your personal recruiting brand, let me tell you my journey.
2008:
Who am I?
36 years old, back on the staffing side, VP of RPO….but was not fulfilled
Got into recruiting by complete accident – STORY of resume drop
1996 heard Bill Radin speak and got a copy of his book
1999-2005 – Panasonic
2005-2006 – Datapath (learned what I did not want)
Began the network
2006 – 2011 – Bored by 2009
2009 – started the process
Blog contributors
Started a blog (socialtrex) – story of the PJ’s
Toronto (like minded folks)
Volunteer in social media management roles
Vlogging
Write a book
2008:
Who am I?
36 years old, back on the staffing side, VP of RPO….but was not fulfilled
Got into recruiting by complete accident – STORY of resume drop
1996 heard Bill Radin speak and got a copy of his book
1999-2005 – Panasonic
2005-2006 – Datapath (learned what I did not want)
Began the network
2006 – 2011 – Bored by 2009
2009 – started the process
Blog contributors
Started a blog (socialtrex) – story of the PJ’s
Toronto (like minded folks)
Volunteer in social media management roles
Vlogging
Write a book