5. Who Am I….
• I am Marketing and Sales Coach
–HeatherHavenwood.com
–SexyBossInc.com
• Nationally Syndicated
Radio Host of ‘The Win’
• Built three businesses from zero - million
• Over 13,000 hours of seminars
• over 300 hours of radio guest appearances
• over 500K in online education
• Masters Degree in Online Marketing
• First online business in 1999
7. Who Am I….
• Author - over 5 books
• I live in Austin (HOMETOWN)
• I LOVE affiliate marketing
• I am a really great copywriter
• I am a master at improv
• I am a fitness freak
• Participated in 3 body building shows
• I volunteer as a Marketing Mentor
• and I love my DOG Lady!
24. Be the Captain of
Your Own Ship
Being Brave, Being Bold,
Being a Sexy Boss™
.com
25. .com
I have been a guest on
over 300 Podcasts and Radio Shows
Since 2015
Leveraging me as an expert
Share my personal story
Draw people toward me and
my story
Learned how to Pitch
myself to strangers
29. Step 1: Your Brand Story Stand
• Designing your Brand
Story Stand gives your
message viral potential.
– Increases message reach,
increases your income,
reducing marketing costs
.com
30. What Your Brand Story is NOT…
• It is not the History of your
business
• It is not your resume
• It is not how you got here…
.com
31. Step 2: Core Story
Formula
• Use ‘Hero’s Journey’
• Phase 1-5
– Design a Core
Marketing Story
• Creates Brand Loyalty
• Creates Brand
Ambassadors
• Long Term Clients
.com
36. Now is the time to find and hire a
mentor to help you
•Craft your message
•Build Your Platform
•Get more Clients
•Become and Expert in your field.
So you can DOUBLE your INCOME,
and TRIPLE your TIME OFF!
.com
37. .com
Now I want to help only
TWO people, one-on-
one, to Coach and
MENTOR
them to MASSIVE
Success!
WHAT ARE YOUR
GOALS?
WHERE DO YOU WANT
TO GO?
CoachWithHeather.co
41. Step 2: Brand Hero Story Map
• What is Your Niche?
• Who is the Ideal Client? The Client
Becomes the Hero of Your Story.
• You assisted them into inspiring action.
• You are the ‘Mentor’ to the true ‘hero’.
Which is the ‘client’
.com
42. y Story
• Started in Big Bad
Corporate America.
– HUGE Success
– Fired! (Phase 1)
• One Day…Saw an
Infomercial
– Lied to get into Seminar
– Asked to travel with team
(Phase 2– Change of Plans)
.com
43. My Story
• Traveled 52 weeks out of the year.
Learning the Art and Science of
Persuasion, Influence, Copywriting
– Am I an entrepreneur? Can I do this? How do I
fit in as a women in this male dominated
space?
(Phase 3- Point of No Return)
• Started a business with a biz partner.
Went $0 – 1 million in 12 months.
– (Higher Stakes – more Complications)
.com
44. My Story….
• (Phase 4) MAJOR SET BACK
• My Financial Destruction. Wiped out.
Foreclosure, Bankruptcy. Ego Destruction.
Spent years..Questioning my identity. Living
in Marco Island. Who am I?
.com
45. Then One Day…
• FINAL PUSH (Phase5)
– Sitting on Marco Island – I saw that who I am
is and entrepreneur. Who I am is a Business
Women.
– It didn’t matter if I had a business or not.
– Remembered my mentor: “You are NOT a
TREE. You can Move” So I moved to Austin. To
surround myself with other entrepreneurs.
– That is when I wrote my book ‘Sexy Boss™’
and started again.
.com
46. Text the word ‘sexy’ to
72000 to
3 free chapters of my
audio book
Sexy Boss™
.com
FREE GIFT!
HeatherHavenwood.com/amazon
47. Hero’s Journey Phase 1-3
•Stage 1: Setup
–Fully in Identity
•Stage 2: New
Situation
–Glimpses Essence
•Stage 3: Progress
–Vacillates between
identity and
essence
.com
48. Hero’s Journey Phase 4-5
•Stage 4:
–Complications &
Higher Stakes
•Stage 5: Final Push
–Retreats to Identity,
then returns fully to
essence.
.com
49. Sell Like a Boss!
Story Marketing Mastery
SELL
LIKE A
BOSS!
Story Marketing
Mastery
50. Text the word
‘HEATHER’ to 72000 to
3 free chapters of my
audio book
Sexy Boss™
.com
FREE GIFT!
HeatherHavenwood.com/amazon