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Sell Like a Boss!
Story Marketing Mastery
SELL LIKE A BOSS! Story Marketing Mastery
SELL LIKE A BOSS! Story Marketing Mastery
Story Marketing
Mastery

How to Share Your Story
.com
Who Am I….
• I am Marketing and Sales Coach
–HeatherHavenwood.com
–SexyBossInc.com
• Nationally Syndicated 

Radio Host of ‘The Win’
• Built three businesses from zero - million
• Over 13,000 hours of seminars
• over 300 hours of radio guest appearances
• over 500K in online education
• Masters Degree in Online Marketing
• First online business in 1999
Today…
.com
Who Am I….
• Author - over 5 books
• I live in Austin (HOMETOWN)
• I LOVE affiliate marketing
• I am a really great copywriter
• I am a master at improv
• I am a fitness freak
• Participated in 3 body building shows
• I volunteer as a Marketing Mentor
• and I love my DOG Lady!
SELL LIKE A BOSS! Story Marketing Mastery
SELL LIKE A BOSS! Story Marketing Mastery
Who Really Gives a Poop!
People do not want YOUR resume,
they want YOUR STORY!
My Story
.com
CORPORATE
AMERICA
.com
.com
Confused Mind Never Buys…
.com
MY FIRST MILLION
ONLINE
.com
2005-2006
.com
Sexy Boss™
Does this Feed
My Confusion or
Strengthen my
Clarity?
.com
.com
I AM AN ENTREPRENEUR!
Remembered my mentor
“You are NOT a TREE.
You can MOVE!”
So I moved to Austin to surround myself with other
entrepreneurs. 

.com
.com
.co
Stop asking for PERMISSION!
• Trust One’s Self
• Break the Personal Pattern
of Permission asking
Today…
.com
www.CoachWithHeather.com
Be the Captain of
Your Own Ship
Being Brave, Being Bold,
Being a Sexy Boss™
.com
.com
I have been a guest on
over 300 Podcasts and Radio Shows
Since 2015
Leveraging me as an expert
Share my personal story
Draw people toward me and
my story
Learned how to Pitch
myself to strangers
Willing to
FACE ‘NO’
Power is sharing
for what you want
even in the face
of no acceptance.
.com
Let me Break That Down For
You… How to leverage
podcasting to share your story
and get more clients easier
and faster…
.com
Sell Like a Boss!
Story Marketing Mastery
Step 1: Your Brand Story Stand
• Designing your Brand
Story Stand gives your
message viral potential.
– Increases message reach,
increases your income,
reducing marketing costs
.com
What Your Brand Story is NOT…
• It is not the History of your
business
• It is not your resume
• It is not how you got here…
.com
Step 2: Core Story
Formula
• Use ‘Hero’s Journey’
• Phase 1-5
– Design a Core
Marketing Story
• Creates Brand Loyalty
• Creates Brand
Ambassadors
• Long Term Clients
.com
Never Stay Where Your
Presence is not Valued.
.com
FIRST, I shared my
personal journey
with the world by
writing ‘Sexy
Boss™’ How the
Empowerment of
Women is Beating
the Big Boys.
.com.com
SECOND, I
teach others
how to share
their own
personal
story…
.com
NOW IS YOUR TIME…
TO SHARE YOUR STORY…
.com
Now is the time to find and hire a
mentor to help you
•Craft your message
•Build Your Platform
•Get more Clients
•Become and Expert in your field.
So you can DOUBLE your INCOME,
and TRIPLE your TIME OFF!
.com
.com
Now I want to help only
TWO people, one-on-
one, to Coach and
MENTOR
them to MASSIVE
Success!
WHAT ARE YOUR
GOALS?
WHERE DO YOU WANT
TO GO?
CoachWithHeather.co
SELL LIKE A BOSS! Story Marketing Mastery
It Just Got Started…
.com
Let me Break That Down
For You..
.com
Step 2: Brand Hero Story Map
• What is Your Niche?
• Who is the Ideal Client? The Client
Becomes the Hero of Your Story.
• You assisted them into inspiring action.
• You are the ‘Mentor’ to the true ‘hero’.
Which is the ‘client’
.com
y Story
• Started in Big Bad
Corporate America.
– HUGE Success
– Fired! (Phase 1)
• One Day…Saw an
Infomercial
– Lied to get into Seminar
– Asked to travel with team
(Phase 2– Change of Plans)
.com
My Story
• Traveled 52 weeks out of the year.
Learning the Art and Science of
Persuasion, Influence, Copywriting
– Am I an entrepreneur? Can I do this? How do I
fit in as a women in this male dominated
space?
(Phase 3- Point of No Return)
• Started a business with a biz partner.
Went $0 – 1 million in 12 months.
– (Higher Stakes – more Complications)
.com
My Story….
• (Phase 4) MAJOR SET BACK
• My Financial Destruction. Wiped out.
Foreclosure, Bankruptcy. Ego Destruction.
Spent years..Questioning my identity. Living
in Marco Island. Who am I?
.com
Then One Day…
• FINAL PUSH (Phase5)
– Sitting on Marco Island – I saw that who I am
is and entrepreneur. Who I am is a Business
Women.
– It didn’t matter if I had a business or not.
– Remembered my mentor: “You are NOT a
TREE. You can Move” So I moved to Austin. To
surround myself with other entrepreneurs.
– That is when I wrote my book ‘Sexy Boss™’
and started again.
.com
Text the word ‘sexy’ to
72000 to 

3 free chapters of my
audio book

Sexy Boss™
.com
FREE GIFT!
HeatherHavenwood.com/amazon
Hero’s Journey Phase 1-3
•Stage 1: Setup
–Fully in Identity
•Stage 2: New
Situation
–Glimpses Essence
•Stage 3: Progress
–Vacillates between
identity and
essence
.com
Hero’s Journey Phase 4-5
•Stage 4:
–Complications &
Higher Stakes
•Stage 5: Final Push
–Retreats to Identity,
then returns fully to
essence.
.com
Sell Like a Boss!

Story Marketing Mastery

SELL
LIKE A
BOSS!
Story Marketing
Mastery
Text the word
‘HEATHER’ to 72000 to 

3 free chapters of my
audio book

Sexy Boss™
.com
FREE GIFT!
HeatherHavenwood.com/amazon

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SELL LIKE A BOSS! Story Marketing Mastery

  • 1. Sell Like a Boss! Story Marketing Mastery
  • 4. Story Marketing Mastery
 How to Share Your Story .com
  • 5. Who Am I…. • I am Marketing and Sales Coach –HeatherHavenwood.com –SexyBossInc.com • Nationally Syndicated 
 Radio Host of ‘The Win’ • Built three businesses from zero - million • Over 13,000 hours of seminars • over 300 hours of radio guest appearances • over 500K in online education • Masters Degree in Online Marketing • First online business in 1999
  • 7. Who Am I…. • Author - over 5 books • I live in Austin (HOMETOWN) • I LOVE affiliate marketing • I am a really great copywriter • I am a master at improv • I am a fitness freak • Participated in 3 body building shows • I volunteer as a Marketing Mentor • and I love my DOG Lady!
  • 10. Who Really Gives a Poop!
  • 11. People do not want YOUR resume, they want YOUR STORY!
  • 15. .com
  • 17. .com
  • 18. Sexy Boss™ Does this Feed My Confusion or Strengthen my Clarity? .com
  • 19. .com I AM AN ENTREPRENEUR!
  • 20. Remembered my mentor “You are NOT a TREE. You can MOVE!” So I moved to Austin to surround myself with other entrepreneurs. 
 .com
  • 21. .com
  • 22. .co Stop asking for PERMISSION! • Trust One’s Self • Break the Personal Pattern of Permission asking
  • 24. Be the Captain of Your Own Ship Being Brave, Being Bold, Being a Sexy Boss™ .com
  • 25. .com I have been a guest on over 300 Podcasts and Radio Shows Since 2015 Leveraging me as an expert Share my personal story Draw people toward me and my story Learned how to Pitch myself to strangers
  • 26. Willing to FACE ‘NO’ Power is sharing for what you want even in the face of no acceptance. .com
  • 27. Let me Break That Down For You… How to leverage podcasting to share your story and get more clients easier and faster… .com
  • 28. Sell Like a Boss! Story Marketing Mastery
  • 29. Step 1: Your Brand Story Stand • Designing your Brand Story Stand gives your message viral potential. – Increases message reach, increases your income, reducing marketing costs .com
  • 30. What Your Brand Story is NOT… • It is not the History of your business • It is not your resume • It is not how you got here… .com
  • 31. Step 2: Core Story Formula • Use ‘Hero’s Journey’ • Phase 1-5 – Design a Core Marketing Story • Creates Brand Loyalty • Creates Brand Ambassadors • Long Term Clients .com
  • 32. Never Stay Where Your Presence is not Valued. .com
  • 33. FIRST, I shared my personal journey with the world by writing ‘Sexy Boss™’ How the Empowerment of Women is Beating the Big Boys. .com.com
  • 34. SECOND, I teach others how to share their own personal story… .com
  • 35. NOW IS YOUR TIME… TO SHARE YOUR STORY… .com
  • 36. Now is the time to find and hire a mentor to help you •Craft your message •Build Your Platform •Get more Clients •Become and Expert in your field. So you can DOUBLE your INCOME, and TRIPLE your TIME OFF! .com
  • 37. .com Now I want to help only TWO people, one-on- one, to Coach and MENTOR them to MASSIVE Success! WHAT ARE YOUR GOALS? WHERE DO YOU WANT TO GO? CoachWithHeather.co
  • 39. It Just Got Started… .com
  • 40. Let me Break That Down For You.. .com
  • 41. Step 2: Brand Hero Story Map • What is Your Niche? • Who is the Ideal Client? The Client Becomes the Hero of Your Story. • You assisted them into inspiring action. • You are the ‘Mentor’ to the true ‘hero’. Which is the ‘client’ .com
  • 42. y Story • Started in Big Bad Corporate America. – HUGE Success – Fired! (Phase 1) • One Day…Saw an Infomercial – Lied to get into Seminar – Asked to travel with team (Phase 2– Change of Plans) .com
  • 43. My Story • Traveled 52 weeks out of the year. Learning the Art and Science of Persuasion, Influence, Copywriting – Am I an entrepreneur? Can I do this? How do I fit in as a women in this male dominated space? (Phase 3- Point of No Return) • Started a business with a biz partner. Went $0 – 1 million in 12 months. – (Higher Stakes – more Complications) .com
  • 44. My Story…. • (Phase 4) MAJOR SET BACK • My Financial Destruction. Wiped out. Foreclosure, Bankruptcy. Ego Destruction. Spent years..Questioning my identity. Living in Marco Island. Who am I? .com
  • 45. Then One Day… • FINAL PUSH (Phase5) – Sitting on Marco Island – I saw that who I am is and entrepreneur. Who I am is a Business Women. – It didn’t matter if I had a business or not. – Remembered my mentor: “You are NOT a TREE. You can Move” So I moved to Austin. To surround myself with other entrepreneurs. – That is when I wrote my book ‘Sexy Boss™’ and started again. .com
  • 46. Text the word ‘sexy’ to 72000 to 
 3 free chapters of my audio book
 Sexy Boss™ .com FREE GIFT! HeatherHavenwood.com/amazon
  • 47. Hero’s Journey Phase 1-3 •Stage 1: Setup –Fully in Identity •Stage 2: New Situation –Glimpses Essence •Stage 3: Progress –Vacillates between identity and essence .com
  • 48. Hero’s Journey Phase 4-5 •Stage 4: –Complications & Higher Stakes •Stage 5: Final Push –Retreats to Identity, then returns fully to essence. .com
  • 49. Sell Like a Boss!
 Story Marketing Mastery
 SELL LIKE A BOSS! Story Marketing Mastery
  • 50. Text the word ‘HEATHER’ to 72000 to 
 3 free chapters of my audio book
 Sexy Boss™ .com FREE GIFT! HeatherHavenwood.com/amazon