Textual analysis for Advanced Production portfolio - print

1. A2 MEDIA COURSEWORKtextual analysis JACK HERBERT 13HP

2. NEWS INTERNATIONAL News International Ltd is a British newspaper publisher owned by Rupert Murdoch's News Corporation. Until June 2002, it was called News International plc. The company's major titles are published by three subsidiary companies: Times Newspapers Ltd Times Newspapers Limited publishes the compact daily newspaper The Times and the broadsheet The Sunday Times. News Group Newspapers News Group Newspapers publishes the tabloid newspapers The Sun and the News of the World. NI Free Newspapers Limited thelondonpaper was the first newspaper to be launched by News International rather than bought. It was a evening freesheet for the London Zone 1 and Zone 2 areas, although it was withdrawn from circulation in September 2009.

3. The sun The Sun is a daily tabloid newspaper published in the United Kingdom, with the second highest circulation of any daily English-language newspaper in the world and the biggest circulation within the UK, standing at an average of 2,986,000 copies a day between January and June 2008 and with a daily readership of approximately 7,900,000, of which 56 percent are male and 44 percent female. By circulation it is the tenth biggest newspaper in any language in the world. It reaches 2.9 million readers in the AB1 demographic and 5.0 million in the C2DE demographic. It is published by News Group Newspapers of News International, itself a subsidiary of Rupert Murdoch's News Corporation. Information sourced from Wikipedia NOTE : AB1 Demographic is similar to my main demographic

4. Date, Price and website all shown in the same box as the logo. This makes it easy for the reader to find. Smaller headlines shown on front page for each of the different types of news featured in the paper. E.g. Showbiz and sport. Logo in the top left hand corner. Which is the first place a reader looks when they pick up a newspaper. Word ‘EXCLUSIVE’ shown on cover to show the reader that there are stories in the paper which have not been shown in any other newspaper . The cheap price of the newspaper is made a big deal of by making the price stand out by giving it a metallic elevated effect with a different background to the rest. Familiar face shown on the cover which will broaden the demographic of readers by attracting the fans of that person or people with an interest. Smaller story shown on the left side of the cover, with a smaller headline , image and story beginning. Stories begin under the headline but you must turn to the page which is stated to continue reading it. Author of the story shown above the story in bold and their position at the company is stated. Main headline to attract readers eyes and show them what the cover story is. Headline is indirect to maximise impact and effect. Makes the reader want to find out exactly what the headline is about. Small internal advert to advertise a feature which can be found in the newspaper. Saving money is a popular topic at the minute so this could be why they chose to advertise this feature on the front. Each headline/story is in its own box which separates it from the others which makes it more clear, spaced out and readable. Making it more attractive to readers.

5. THE SUN- FIRST PAGE Page number shown at the top of the page instead, in comparison to magazines where the convention is usually to put the page number at the bottom. Date and Logo shown next to the page number. Lines and different colour backgrounds used to separate articles. Largest story on the page, has a bigger headline than the other stories, to show its importance on the page and draw the readers eyes to that particular story. The first word in every article is capital letters to signify the start of the article to the reader. Because it is a national newspaper, a national map is shown in the same format as those shown on the television. This is because the reader is familiar with this format and will not confuse or ‘put off’. Important words are put in bold and capitalised to stand out to the reader from the rest of the text. Various small stories along the edges of either side of the page. Each with small fairly direct headlines. These stories could be on this page because they are small but important and could be of interest to the reader. They show that they get their weather information from Sky News, which the reader might see as a trusted source and they show a picture of the familiar news reader that the News network uses. Sky and The Sun are both part of the same institution (News Corporation). Tiny, sentence long article about general interest/quirky issue. The reader would not buy the paper for this particular story but it is just a little fact that they might laugh at. A teaser is used to attract the reader to a story within the newspaper, page number is included so the reader knows where to turn to. Internal advert, asking for the public to send in their stories for cash. Cash would entice the public so this is what they need to offer. They offer various different mediums in which the public can get in contact e.g. Phoning, emailing and texting. They incorporate all this different technology to attract more interest as the public have different technological preferences. The same number is used somehow in each technological medium so it is easy for the reader to remember.

6. THELONDONPAPER thelondonpaper (pronounced "The London Paper") was the name of a free daily newspaper, published by NI Free Newspapers Ltd, a subsidiary of News International. It was available from Monday to Friday each week in Central London from 4 September 2006 until 18 September 2009 (its final print-run before closure). The week before thelondonpaper was first published, Associated Newspapers, the publisher of the Evening Standard, re-branded their existing free lunchtime newspaper Standard Lite to London Lite and changed the publishing time to include the evening rush-hour, a move that has been widely seen as a 'spoiler' to protect against the launch of thelondonpaper. The paper was targeted towards young readers, with emphasis on celebrity and more light hearted news, little analysis of news stories and uses lots of images and colour. As a consequence of the launch of thelondonpaper as well as Associated Newspaper's own London Lite, the Evening Standard has attempted to go more upmarket, emphasising the difference between the free newspapers and itself by adding the tagline "The Quality Newspaper" across the top of the front page. Information sourced from Wikipedia

7. Familiar faces shown throughout the cover, this attracts the fans or people with an interest in the celebrities which broadens the audience. Logo shown along the top of the page, with images overlapping it. The website and date (pug) is shown underneath the logo, which seems to be conformant to newspaper cover conventions Various news and features which are in the issue are shown , with accompanying photographs. News features and another called ‘The Buzz’ feature are in different colours to set them apart from each other. Main photograph is of celebrities. To draw in the eyes of the reader. A small indented story is also shown with a small headline. The story is continued on another page within the newspaper to make the read open it. Big, bold indirect headline to attract the eyes of the reader. A smaller more direct sub headline is shown above. Page numbers always shown so that the reader knows where to turn to in the newspaper to find the whole article/story. Smaller headlines shown on front page for each of the different types of news featured in the paper. E.g. Showbiz and sport. The weather is shown on the front page. This makes it quick and easy for the reader to find the information, which is what a busy London commuter would want. Information to let the reader know that the paper is printed on 100% recycled paper , with environment friendly ink which make their brand appear more ethical. One word caption title is used along with the description of the small photographs. Advert spread along the bottom of the page. Free newspapers need to sell these expensive advertising spots to maker more money.

8. They offer an online service for an interactive night life map which cannot be offered in print. This would appeal to younger more computer literate readers. There is also an accompanying image of a disco ball to represent fun, music and partying. Page number shown at the top of the page instead, in comparison to magazines where the convention is usually to put the page number at the bottom. Logo shown next to the page number with the web address shown underneath, so that the website is shown on every page to increase the amount of hits their website receives. Website stated again. Date shown in the top right hand corner in the same strip as the logo as website and logo, except with a different background. A blue and black colour scheme is used, as the newspaper has decided this for their ‘thelondonnews’ section. Regular readers will familiarise with this colour scheme and know that when they see it they are reading the news. Short snippets of stories from other newspapers to attract the readers of those newspapers. Also a good tool in advertising the paper under the same ownership such as ‘The Times’ and ‘The Sun’. Large advert positioned in the bottom left hand corner. These large adverts need to be positioned here on the first page where readers will first turn to, because the paper can sell this space and receive a good income from it. ‘24 hrs in pictures’ feature used. There are 4 photographs on the page which have light hearted stories behind them. This could be so that the reader isn't instantly hit with a depressing story. The weather section is shown on the first page. This seems to be a newspaper convention and readers know where to turn to and find it. The weather section includes: Today/Tomorrow/3 day outlook local weather Today/Tomorrow regional weather Weather around Britain Weather from popular holiday destinations Weather from around the World. All this different types of weather forecasts appeal to a wider audience, for example a reader could be just commuting into London so want to know the weather from elsewhere. Also they could be going on holiday so want to know the weather abroad. Weather maps are used to show the weather as the reader is familiar with it being shown in this way. thelondonpaper- FIRST PAGE

9. The epping forest guardian The Epping Forest Guardian is a weekly tabloid newspaper sold in the town of Epping and other towns and villages in the district of Epping Forest in western Essex and neighbouring parts of the London Borough of Redbridge in north-eastern Greater London, including the towns of Theydon Bois, Loughton, Ongar and Waltham Abbey. It’s published by Newsquest (London) from editorial offices in Epping. It’s part of a three-title Guardian series along with the Waltham Forest Guardian and the Wanstead & Woodford Guardian Information sourced from Britishpapers.co.uk

10. NEWSQUEST Newsquest is the second largest publisher of regional and local newspapers in the United Kingdom with 300 titles in its portfolio It also has a specialist arm, which publishes both commercial and business to business (B2B) titles, such as Insurance Times and Boxing News. Newspapers Newsquest publishes more than 200 newspapers, magazines and trade publications including 17 paid-for dailies. Digital Media Newsquest’s newspapers form the backbone of a powerful network of websites across England, Scotland and Wales, and is audited by ABC Electronic. Magazines and Supplements In addition to its newspapers and online sites, Newsquest also produces an excellent portfolio of niche magazines and supplements. Exchange Enterprises Exchange Enterprises is the home of Exchange and Mart one of Britain’s best-known and biggest classified advertising brands. Newsquest Media Sales Newsquest Media Sales (NMS) is the national sales and marketing arm of Newsquest. With offices in London and Manchester, NMS has the responsibility of selling to all national and regional advertising agencies and their clients, offering a 'one-stop shop' approach. Newsquest Direct Newsquest Direct is the group’s direct marketing wing and one of the UK's largest regional press door to door distributors. Newsquest delivers over 1.3 billion direct communication items per year. Newsquest Direct has offices in Colchester and Stourbridge. S1 s1 is Scotland’s most successful online publisher. Contract print Newsquest has print operations across the country. Newsquest is able to offer the printing facilities needed for newspaper, magazine and periodical contract printing requirements.

11. Because the Guardian has many different local papers, the area which it covers is shown and blends in with the logo, giving that particular local paper its own image. Logo shown at the top of the page. The Logo is centred and is very large. This makes the logo stand out and very recognisable. Small internal advert next to logo in top left hand corner. This advertising space would be one of the most expensive due to its position on the front where readers are more or less certain to look at first. The master head contains the usual date and price, but the website is a bigger size and centred. This makes it stand out to the reader and will encourage them to visit the site. This indicates that the publishers are concentrated on getting people to visit their website. Competition takes up a large section of the front page. This is a brilliant selling device especially with ‘WIN’ all in capital letters as it instantly attracts the eyes of readers and encourages them to pick up the paper. Large bold headline, font is simple and readable. Large image shown next to the article. It is a photograph of the individual who the article is about. Photographs make the newspaper look more interesting than if there was just all text. Small sub-headline above the beginning of article, more direct than the main headline as it expands on it. This gives the reader more of an idea about what the article is about. The first sentence of the article is ‘EMBATTLED MP Eleanor Laing’ and the photograph of her reflects this. She is stand with her hands out in front of her as if she is restraining people back. Name and contact detail of the writer of the article shown above it. This is so that credit is given to the writer for the article, and the fact that his email is shown indicates that he welcomes comments about it from the reader. Section on the right hand side of the paper aside from the article showing news from the different towns within in the area. This would attract the eyes of readers that have an interest in that particular town because they live there etc. First word of the article is in capital letters to put on emphasis on it. 2 adverts take up the bottom of the page. Although this is not a free newspaper, this advertising space would provide a good source of revenue. All the articles on the front page are tasters and not full. Page numbers are shown to let the reader know where to find the rest of the article.

12. The header of the page contains the page number, date and website. The fact that website is shown on every page which again shows the publishers are concentrating on getting readers to visit the website. Headline shown at the top of the page relating to the large article shown below it. ‘At a glace’ section included down the left hand side of the page. This shows the reader some highlights from within the issue. Images are shown related to the highlights which adds interest along with the page numbers which show the reader where the full features can be located. The ‘At a glance’ section also includes highlights from their website which shows the reader that more platforms are available for them to view the content. There is a large article which takes up the majority of the page, with a large photograph. This shows that the editors wanted this article to be seen first by the reader. There are another to smaller articles shown at the bottom of the page with smaller headlines and images. All the articles and headlines shown on this page are fairly light hearted and not to hard hitting. This could be deliberate so not to scare readers away or hit them too hard on opening the paper. This again reflects the papers attempt to appear friendly and accessible. A slogan is also shown on the page: ‘Its all about you’. This slogan gives the newspaper a more accessible and friendly feel . This is what a local newspaper should feel like, reflecting good community spirit and friendliness.

13. institution After looking at the various newspapers and and publishers, I have decided that none of the publishers I have looked at in my research would be suitable. When creating my newspaper I took a lot of inspiration from a local west Essex magazine called ‘In’ magazine. I then did some further research into who publishes and found out that they are independent and publish it themselves. If I was to take this idea further, I would approach ‘In’ magazine and ask them if they was interested in this new product and brand. They are likely to show interest as this product ties in with their brand and would help them achieve economies of scale.