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MASTHEAD ANNOTATION
Steven Sibiya
This magazine is known for the style, considering the title is bold and all cursive it could lead the
target audience into believing the content of the magazine would be of a distorted nature,
appealing to the rock based target audience.
In addition the magazine name is known for being a sound produced by a rock guitar, thus adding
to conventions of a rock magazine. It is said to be the sound a rock guitar, in addition there is an
exclamation mark at the end of the word, adding a sense of havoc and distortion.
The font is cracked as well as being all cursive. The cracks would add to the conventions of
distortion. It aids the audience into what type of magazine it would be.
The music magazine produced by BBC would be considered a classical magazine. This is
evident through the conventions used simply in the masthead its self. The font slightly given a
italic nature, this would allow the audience to realise that the magazine is of class, the
magazine is focused on presenting a higher ground in comparison to all other magazines,
considering the target audience would be an older mature based target audience. For
example a rock magazine wouldn’t worry about the distortion of their layout, in fact this would
enable the conventions to fit the genre, similar to how writing in a classical font enables the
audience to realise the nature of the genre.
The BBC logo is used as a logo in addition to the title music. The famous BBC logo is recognised
in many places, subsequently it would widen the audience that buys the magazine.
The magazine VIBE is known for being a pop/hip hop magazine. Due to the diversity it has in covering
stories it wouldn’t have a specific look, instead the meaning is what conveys to the target audience.
Vibe is a commonly use word, the definition of vibe is ones emotional state communicated to others.
You could connote that in this case vibe would be used to describe the feelings set out by the
magazine, almost as a command to the target audience, allowing the audience to feel escapism,
giving them the ability live inside the world of what the magazine portrays.
Q magazine is known as one of the most successful music magazine, the audience they portray them
self too would easily recognise the magazine simply by viewing the Q with a red background. The
magazine masthead wouldn’t really suggest a genre, thus leaving it versatile to cover many stories,
however considering the magazine title isn’t too bold, the target audience wouldn’t expect heavy
metal to be featured in the magazine.
In addition to this the masthead can be used elsewhere in the magazine with ease considering it isn’t
space consuming, allowing the target audience to be reminded, making it easier to advertise the
magazine as well as remind the viewers of the brand.

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Masthead annotation

  • 2. This magazine is known for the style, considering the title is bold and all cursive it could lead the target audience into believing the content of the magazine would be of a distorted nature, appealing to the rock based target audience. In addition the magazine name is known for being a sound produced by a rock guitar, thus adding to conventions of a rock magazine. It is said to be the sound a rock guitar, in addition there is an exclamation mark at the end of the word, adding a sense of havoc and distortion. The font is cracked as well as being all cursive. The cracks would add to the conventions of distortion. It aids the audience into what type of magazine it would be.
  • 3. The music magazine produced by BBC would be considered a classical magazine. This is evident through the conventions used simply in the masthead its self. The font slightly given a italic nature, this would allow the audience to realise that the magazine is of class, the magazine is focused on presenting a higher ground in comparison to all other magazines, considering the target audience would be an older mature based target audience. For example a rock magazine wouldn’t worry about the distortion of their layout, in fact this would enable the conventions to fit the genre, similar to how writing in a classical font enables the audience to realise the nature of the genre. The BBC logo is used as a logo in addition to the title music. The famous BBC logo is recognised in many places, subsequently it would widen the audience that buys the magazine.
  • 4. The magazine VIBE is known for being a pop/hip hop magazine. Due to the diversity it has in covering stories it wouldn’t have a specific look, instead the meaning is what conveys to the target audience. Vibe is a commonly use word, the definition of vibe is ones emotional state communicated to others. You could connote that in this case vibe would be used to describe the feelings set out by the magazine, almost as a command to the target audience, allowing the audience to feel escapism, giving them the ability live inside the world of what the magazine portrays.
  • 5. Q magazine is known as one of the most successful music magazine, the audience they portray them self too would easily recognise the magazine simply by viewing the Q with a red background. The magazine masthead wouldn’t really suggest a genre, thus leaving it versatile to cover many stories, however considering the magazine title isn’t too bold, the target audience wouldn’t expect heavy metal to be featured in the magazine. In addition to this the masthead can be used elsewhere in the magazine with ease considering it isn’t space consuming, allowing the target audience to be reminded, making it easier to advertise the magazine as well as remind the viewers of the brand.