‘U –turn’ is a car manoeuvre that relates to Jeremy Clarksons job type personalising the article for him. ‘Reverse gear’ also relates to ‘Reverse gear’ relates to his job type. This is a joke his job and also aimed at him which adds a connotes negativity. laid back feel to the ‘Reverse’ is going newspaper which Tabloid is backwards which well known for. therefore is further from positive. Therefore this implies his career willColloquial lexis used go downhill(in reverse)here: ‘Er’ shows slang as he has upset theused to hesitate his nation.answer showing he isunsure. This reaches toworking class Time line createsaudiences which you suspense makingwouldnt find in a readers intrigued inbroadsheet. what happened betweenHere Clarkson is scratching his this time resulting in hishead, making him look ‘silly’ end apologygiving off the fact hes a bit ofan ‘idiot’ getting the audienceon the newspapers side. This These text boxes get straight toplays on the stereotypical image the point summery of theof someone stupid, being situation and article instead ofhelped by the ‘er’ used here too. prolonging the end result which David Cameron is present This part of the is typical of a broadsheet here creating drama and page uses graphics newspaper. suspense of what such an to represent to authoritive figure has to say. clock on a dashboard.
Colloquial tone set through lexical use such as ‘silly’, creates a laidback approach to the story which is typical of a tabloid newspaper. Images are used‘U turn’ used onceagain relating to the to give a visualfront cover and his story about thejob type almost events of what‘digging’ at him. happened adding an interest to the audience which is typical of a An authoritive tabloid figure, David newspaper. This Cameron is page almost featured in the looks like a article adding poster as it severity to the makes extreme story and drama. effort to jump out to the audience. Hear shows what Clarkson had to say and therefore gives a balanced view of his Other peoples antics allowing the opinions viewers to gain their Lexis throughout the Quotes from celebrities on their overload the own feelings towards article makes an effort to views about Clarksons offenses page here the situation. intrigue the readers with are present here from twitter which doesnt language such as giving more information to the normally ‘blundering, infuriates, in readers of other peoples feature in ability and warped’. opinions. This gives the bigger broadsheet picture but in different forms. newspapers.
Here it says ‘Clarkson v the unions’. This almost makes out as if there is a war ahead using the ‘v’ as it generally means ‘against’. This creates more drama over the situation. Small text is used above the image. This suggests a more Here the image caption says intelligent reader that would ‘Here Clarkson flying out of read their story of their own Heathrow airport to Beijing accord. yesterday’. This implies he is fleeing the country due to the remarks he has made. This Subtle colours are used with implies he probably feels white text on light blue unwanted and an enemy to therefore showing that the the public. text is ‘in your face’ on the page and that if someone decides to read it they can, if To balance the quote about not it isnt an issue. fleeing the country, it continues that he said he had ‘not for a moment intended hisJeremy is standing in a normal remarks to be taken seriously’.position. This shows that he isnt This almost balances the viewsmaking a fool of himself like the out and creates a neutralimage in The Mirror and argument stating truetherefore the image is a more statements leaving theneutral representation of him. audience to make up their own opinions. Here’s the main story of this front cover is a This front cover story is very small and more serious story about ‘poverty’. This only includes a small amount of text with shows that the Clarkson story is not a main an image. This doesnt create drama of the issue and that it is being over dramatised story which is typical of a broadsheet as in tabloid newspapers. newspaper. It doesnt strive to catch attention which tabloid newspapers do.
This image follows the standard rules of any image as all 3 are in a line. These are normal poses and dont portray any of them to be ‘idiots’ which is typical of a tabloid newspaper.Here the word ‘silly’ is in Clarkson is the tallest of the imageinverted comers. Tabloid paper and therefore directs the article toused this word but casually him and the attention of the viewers.instead of quoting meaning thatthis broadsheet newspaper ismore formal, as the word hadbeen extracted from another Clarksons facialsource. This reaches to a higher expressions also show thatclass of working people. he is stressed in opposition to the ‘jokey’ faces that his Here this inside page doesnt fellow colleagues have with draw immediate attention in a slight smirk. This shows any aspect of texts or images. who has caused the The advert almost stands out controversy with knowing more than anything else. This who they are. This suggest suggests that the newspaper Clarkson knows his wrong isnt forcing out this story but doings which lead to his late is only offering information if apology. anyone wants to read it. This is a more relaxed paper and concentrates on the text instead of the visuals like a tabloid newspaper.
Tabloid Broadsheet FREE – The lexicalThis advert is promoting choice here targets a This advert is of a film whichfood, therefore something that lower class of people in obviously costs money presumingisnt hard to have whereas comparison to a those reading this can afford thismaterial items are promoted in broadsheet newspaper. price and other material items.broadsheet newspapers for ahigher class of people. More complicated lexisThe fact there is used with ‘explore’both use the word and ‘magical’ whereas‘free’ promotes tabloids include shortsomething that bland snappydoesnt cost sentences. Thistherefore saying indicates those readingthat the people this are morereading this ‘intelligent’ andwould prefer not understand theto spend their language.money. This newspaper is obviously trying everything to get people to read the This is completely opposite newspaper, therefore ‘desperate’ attempts to the adverts in tabloids are made with adverts that look like they will as these promotions aim to benefit the reader for example free items. a higher class and therefore do not promote anything free.
Tabloid BroadsheetHere the heading isextremely bold andin capital letters. Thisimmediately standsout on the front pageand therefore is the On the other hand this headingmain attraction. This doesnt stand out and is mingled withis typical of a tabloid the other text. This is because itsnewspaper as they try small and the colours are not brightand sell every bit of or bold. This is typical of ainformation to the broadsheet.readers, almost like amagazine. Here once again on the inside story Once again here is the inside heading the words catch your eye and stand of this broadsheet newspaper. This out and made to look like a poster. doesnt attempt to stand out as it isnt This is typical of a tabloid newspaper. in block bold or large.
Tabloid BroadsheetThis image useshumour to target This image targetsa large target a smaller targetaudience. audience of more older age group as its a more sophisticated image to understand as its very simple. Here is the image in the tabloid newspaper This has been captured with This is the picture in the broadsheet him scratching his head. This therefore is newspaper. This is a average pose an attempt to make him look stupid. This standing in a normal shape. This doesnt connotes dumbness as scratching your make an attempt to make fun of him and head is seen to be an action of thinking therefore has no connotations. This tone or confusion. is followed throughout the whole newspaper and simply displays information for anyone to read.