Your SlideShare is downloading. ×
0
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Impact Workshop

363

Published on

Workshop presentation at the School of Social Sciences, Cardiff University, 5 July 2012.

Workshop presentation at the School of Social Sciences, Cardiff University, 5 July 2012.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
363
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. #1Social mediaare not onlyabout impact
  • 2. #2Social mediaareinterrelated.Technically,commerciallyand culturally
  • 3. #3Social mediado not exist inisolation
  • 4. #4Social mediaconstitute acontestedspace
  • 5. #5Bothinteractionandbroadcastmetaphorsapply
  • 6. #6Academicreputationsandhierarchiesare easilytransferred
  • 7. #7Practices areemergent,contestedand culturallysituated
  • 8. SOURCE, MANAGE NETWORKING& SHARE RESOURCES COLLABORATIVE DISSEMINATION WORKING
  • 9. SOURCE, MANAGE NETWORKING& SHARE RESOURCES & DISCUSSION RSS Readers Facebook Social Bookmarking LinkedIn Twitter & Referencing Google+ Facebook Groups Content Sharing Sites ‘Ning’ Sites MOOCs Wikis Blogs COLLABORATIVE Google Docs DISSEMINATION WORKING
  • 10. Toolbox
  • 11. Space
  • 12. Barriers to adopting social media?
  • 13. Time-consumingLack of knowledge / awareness / ‘best practices’Insignificant and frivolousEgocentric and opinionated, self-publicisingNot trustworthy, unreliable contentLack of academic rigourNot formally recognised / rewarded by institutionLack of institutional / departmental support / incentiveCompromises formal publication / disseminationThreats to representation (self, institution, research)Disclosure (research design, findings etc.)Technophobia – ‘digital natives’ etc.Low initial rewardsLow regard of contribution – “I’ve nothing to say”Disclosure of academic naivetyInstitutional constraints or regulationsCompromises lecturer / student relationshipsCompromises existing personal / recreational use and online identityContext and potential misinterpretationCommercialisation (non-institutional / non-academic)Privacy issuesOwnership, copyright and IP
  • 14. Format Media Mode Genre
  • 15. Granularity
  • 16. Bacteria bindTo cells in lungs; but does itMatter? I don’t know.Dissertation Haiku http://dissertationhaiku.wordpress.com/
  • 17. Joel Miller | Microstructure-Property relationships in Ti2448 components produced by Selective Laser Melting: A Love Story (2011)http://vimeo.com/30299036
  • 18. ores2k | Thinking (2007) http://www.flickr.com/people/ores2k/
  • 19. What?Type of research work / activities / content etc.Where?Social media – platforms and toolsWhen?Stages of project / study / tenureHow might this support / compromise formal publication?How?Type of format / media etc.Who (to/with)?Audience – academic / discipline / publicStakeholders – participants / partners
  • 20. Blogging: PlatformsWordpressComplex, open source, Content Management System (CMS).Highly customisable (plug-ins)Developer-hosted and self-hosted optionsBloggerMid-range blogging platformLimited customisability‘Tumblogs’Simple editing platforms - ‘lifestreaming’ and mobile friendlye.g. Tumblr PosterousBlog TechnologiesIncreasingly multi-media – RSS feeds, links, tags, images and videoNon-textual formats: video blogging, podcasting
  • 21. Blogging: Blog WritingHistorical Cultural IdentityBiography, activism and citizen journalismInformal, subjective and expressiveWriting SkillsRegularity – writing disciplineInformality – experimentation with different writing forms / stylesGenerality – engaging a wider (non-specialist) audienceContextsShape ideas, formulate thoughts, and conceptsWork-in-progressContribution to formal publication – thesis, journal article or reportEmphasis on personal perspectives and experiences
  • 22. Blogging: Blog ContentReports on academic events, including workshops, seminars, andconferences (including ‘live-blogging’)Book and article reviewsCommentary on ‘academic life’ including teaching and research projectsResearch methods and methodologies, and academic writingUsing research tools and softwareDevelopment of theoretical and conceptual ideasTraining and professional developmentEmotional development and well-being related to academic practice
  • 23. Blogging: The ‘Blogosphere’The ‘Blogging Community’Reading, linking to, and commenting on other blogsComments and pingbacksIdentifiability – ‘Imagined audience’Feedback and Peer ReviewInformal, distributed and (potentially) frequentEstablish sustainable channels of discussion, feedback and peer supportBoundary CrossingExtend beyond immediate / local research community – geographically anddisciplinaryNew interdisciplines and specialist fieldsBlogs as ‘Boundary Objects’ (Efimova, 2009)Efimova, L. (2009). Passion at work: blogging practices of knowledge workers. Enschede, Netherlands: Novay.
  • 24. Blogging: Process and ReflectionNarrative StructureJournal style entry provides narrative structure (e.g. research project /doctorate)‘Following’ blogsDocumentationReflective processDevelopment of ideas / conceptsNavigationChronological (time-based) – by date, month, yearConceptual (theme-based) – by category or tags
  • 25. Blogging: LicensingCreative CommonsSet of copyright options enabling the protected copying, distribution and usesof original work by others
  • 26. Blogging: Group BlogsGuest postingOpportunity to experience blogging without resorting to the personalinvestment and responsibility that an independent, single-author blogrepresents.Institutional / departmental blogsPotential to reach a wider audience with greater impactIncreased responsibility for representationMore restrictive ‘house styles’ and editorial control (content and format)
  • 27. Blogging: Institutional vs. external platformsContent / external links etc.Editing procedures and authorisationStyle restrictions – templates etc.Issues of ownership and copyrightSearch engine optimization (SEO)Promotional aspects – potential audienceTechnical supportReliability of platformSustainability of platform – portabilityOperability – ease of use / access
  • 28. Syndication and AggregationThe navigation and management of digital environments through thesyndication of multiple sites, tools and services.RSS (Really Simple Syndication)Subscribe to blogs, websites, podcasts etc.Types of RSS / Feed ReadersDesktop-basedBrowser-basedWeb-based
  • 29. Tagging / Bookmarking / FolksonomiesPersonal BookmarkingPersonal organisation / management of web-based contentSearchable – Tag List / CloudFurther Organisation Tools – Bundle Tags / Multiple SitesGroup / Collaborative BookmarkingParticipatory and democratic knowledge baseSocial BookmarkingUse as search engine – keyword / userSearch other users bookmarksSubscriptions, networks RSS feeds etc.Tagging (in)consistency – intra-personal and inter-personalExamples: Delicious PinboardTagging also used in blogging, and content sharing sites (e.g. FlickrYouTube and Slideshare)
  • 30. TwitterMicrocontent – ‘tweets’ (maximum 140 characters)Individual and organisational accountsRetweeting, direct messaging, replyingLists and favouritesThird party Twitter clients and services – interfaces, groups, content support,tracking and visualisation etc.Interconnectivity with other social media – e.g. DeliciousAcademic PracticeKnowledge / resource sharing – posting, accessing and ‘retweeting’ linksNotification – new blog posts, publications and bookmarks, events, call forpapers, announcements and cancellations etc.‘Crowdsourcing’ – asking questions, making enquiriesReal-time social networking and discussionReal-time search engine‘Hashtag’ communities and networksEvents and conferences – the ‘backchannel’ and remote conferencing
  • 31. Content Sharing SitesSharing of academic content in different formats / mediaDissemination of work to a wider audienceTagging and annotation of contentPlaylists, favourites and commentsContent can be embedded on external sites (e.g. blogs)Presentations e.g. SlidesharePapers / Reports e.g. ScribdNetworking Sites e.g. LinkedIn AcademiaImages e.g. FlickrVideo e.g. YouTube Vimeo
  • 32. Community Sites‘Ning’-type SitesMultifunctional platformsSpecialist or community-based themesProfilingDiscussion (forums)Blog postingShared repositoryMassive Open Online Course (MOOCs)Course-base structureMultiple platformsUse of RSS, tagging etc. to connect distributed contributions
  • 33. Social Bibliography / Reference & CitationPersonal and social management of academic papers and referencesSynchronisation between browser, desktop and web based programmes‘One-click’ referencing of web-based academic content and bibliographiclibrariesCollaboration through group-based and networking activitiesExamples: CiteULike Zotero Mendeley
  • 34. Text Editing ToolsWikisText-based collaborative platforme.g. Mediawiki WikispacesGoogle Docs.Suite of office toolsSynchronous editing for multiple usersSocial Text AnnotationFine-grained social and collaborative annotation of textse.g. Commentpress
  • 35. Research Impact “ the demonstrable contribution that excellent research makes to society and the economy “ Research Councils UK
  • 36. Individual ResearchProfessional Group /Development Department Research Events & Project Conferences
  • 37. What?Type of research work / activities / content etc.Where?Social media – platforms and toolsWhen?Stages of project / study / tenureHow might this support / compromise formal publication?How?Type of format / media etc.Who (to/with)?Audience – academic / discipline / publicStakeholders – participants / partners
  • 38. http://newresearchtrajectories.net/
  • 39. Events, Seminars and ConferencesSupporting academic events before, during and afterProjects (e.g. launch events) and departments (open days etc.)NetworkingPre-conference and post-conferenceConference MaterialContent (abstracts, biographies etc.)Information (venue etc.)PresentationsRepurposing (Slideshare etc.)External audiences and contextsPresentation notes and slidecasts
  • 40. Events, Seminars and ConferencesRecording / DocumentationLive streams – embedded into websites / social media e.g. UstreamLive broadcast / post-event resourceVideo / audio / presentations etc. – on mainstream and social mediaplatformsWebinars / web conferencing e.g. Eluminate Big Blue ButtonLive-blogging – informal documentationPost-event blogging – reports and reflectionsHashtagsTwitter – live tweetsDisplay - Twitter walls /streams e.g. TwitterfallThe Twitter ‘backchannel’Aggregating across platforms Twitter, blog posts, photos (e.g. Flickr)Aggregating tweets e.g. Storify
  • 41. Web AnalyticsVisitor numbers – specific pages / postsDemographic informatione.g. Google AnalyticsSocial network visualisation and analysisEmerging fieldAnalysis of patterns - what people are reading, bookmarking, sharing,discussing, and citing onlinee.g. Altmetrics
  • 42. Martin Weller The Digital Scholar: How Technology Is Transforming Scholarly Practice Bloomsbury Academic (2011)http://www.bloomsburyacademic.com/view/DigitalScholar_9781849666275/book-ba-9781849666275.xml
  • 43. http://blogs.lse.ac.uk/impactofsocialsciences/
  • 44. http://alternativeto.net/
  • 45. Thanks!Andy CoverdaleBlog: http://www.phdblog.netTwitter: @andycoverdale

×