Using the 5C Framework (Nerantzi and Beckingham 2014, 2015) as a lens, we will explore how social media can be used to connect, communicate, curate, collaborate and create, and in doing so learn how to: develop a digital professional persona to share scholarly achievements cultivate valued personal learning networks and co-learning communities benefit from 'working (and learning) out loud' find new approaches and practical examples of using social media as co-learners share examples of effective practice and consider how these might be applied in your own contexts

1. Digital Identity: Developing your
professional online presence as an
Academic Leader
Sue Beckingham SFHEA
The Academic Leaders’ Programme | Sheffield Hallam University
@suebecks

2. This presentation considers how the use of
social media, interconnectedness and active
listening can both enhance and develop
the way we work and learn.
Outline

3. Using the 5C Framework (Nerantzi and Beckingham 2014, 2015)
as a lens, we will explore how social media can be used to
connect, communicate, curate, collaborate and create, and
in doing so learn how to:
• develop a digital professional persona to share scholarly
achievements
• cultivate valued personal learning networks and co-learning
communities
• benefit from 'working (and learning) out loud'
• find new approaches and practical examples of using social
media
• as co-learners share examples of effective practice and
consider how these might be applied in your own contexts
5C Framework

4. Passive Digital Footprint:
Personal data made
accessible online with no
deliberate intervention from
an individual.
Active Digital Footprint:
Personal data made
accessible online through
deliberate posting or sharing
of information by the user.
Digital Identity
What is this?...
Pew Internet 2007

5. Confident Creatives
They say they do not worry about
the availability of their online data,
and actively upload content, but still
take steps to limit their personal
information.
Concerned and Careful
They fret about the personal
information available about them
online and take steps to proactively
limit their own online data.
Worried by the Wayside
Despite being anxious about how
much information is available about
them, members of this group do not
actively limit their online information.
Unfazed and Inactive
They neither worry about their
personal information nor take steps
to limit the amount of information
that can be found out about them
online.
Digital Identity
Pew Internet 2007

6. Why would you want to?...
• FOMO fear of missing out
• FOBO fear of being offline
• Nomophobia
Develop an online presence

7. Showcase and
disseminate your
scholarly outputs
Act as a role model for
your students
Develop an online presence
Why would you want to?...
1. 2.

8. Using social media
can help you
develop NEW
connections
beyond your
immediate
networks
Develop an online presence
3.

9. CPD and Informal Learning
4.

10. 1. CONNECTING
As a digital scholar how can I develop a professional online network?
2. COMMUNICATING
As a digital scholar how can I disseminate my scholarly outputs?
3. CURATING
As a digital scholar how can I build and share collections of resources
relating to learning and teaching pedagogy and innovative practice?
4. COLLABORATING
As a digital scholar how can I develop collaborative working partnerships
with my peers (and students)?
5. CREATING
As a digital scholar how can I showcase innovative practice and openly
share this with other educators?
Questions to explore

11. Professional Network: LinkedIn
There are more than 40
million students and
recent college graduates
on LinkedIn. They are
LinkedIn's fastest-growing
demographic.

12. https://blogs.shu.ac.uk/profiles
HEA funded project

13. • ‘How to’ guides
• Exemplars
• Profiles
• Recommendations,
skills and
endorsements
• Cases studies
 Written
 Video
with
• Alumni
• Employers
• Academics
• Advisers
What is Connected U
A Toolkit
https://blogs.shu.ac.uk/profiles

14. EXPLORE >> video images screen capture audio curation << EXPERIMENT
Public
Professional
Portfolio
Capture
Feedback
Reflect
Inquiry
PERSONALised
blog
tutors...peers
employers...public
Providing students opportunities to develop professional digital and social media skills
to enhance meaningful engagement with personal and professional development planning through inquiry, feedback and reflection
Sue Beckingham | @suebecks | Sheffield Hallam University
observe
listen
interact
learn

15. Developing a richer picture

16. What apps or social media do you want to put
in the digital toolbox? Why? What does it do?
How will it enhance our students:
• reflective self
• presence
• profile
• habits
Building the Digital Toolbox

17. We don't know what we don't know

18. Other Social Media

19. SOCIALMEDIA
Personal networks e.g. Facebook, Twitter and LinkedIn
Interest based
networks
Niche interests and hobbies e.g. Ravelry,
DeviantArt, Goodreads
Media sharing
networks
Images, video and audio e.g. Flickr,
YouTube and Soundcloud
Discussion forums Threaded conversations e.g. Google
communities, LinkedIn groups
Bookmarking sites Curation spaces e.g. Pinterest, Diigo
Social publishing Blogs and microblogs e.g. WordPress,
Blogger, Twitter, Tumblr
Online reviews Commentary on publications e.g.
ResearchGate, Academia.edu, Mendeley

20. http://www.briansolis.com/2013/07/the-2013-social-media-landscape-infographic/
Solis 2013

21. Task
Just in time learning
Planning a project
CPD and training
Research
Teaching approaches
Traditional
Ask your peers
Email, meetings
Organised classes
Library and journals
Workshops and events
Social Media
Reach out to your PLN
Crowdsource ideas
YouTube and webinars
Blogs and microblogs
Tweetchats
WHAT is social media being used for?

22. Established academic 'sharing' mechanisms

23. LinkedIn
updates
Blog
comments
Blog
posts
Tweets
Slideshare
YouTube
& Vimeo
Complementing the traditional
we are now seeing a growing
use of social media channels

24. CREATE
CURATE
COLLABORATE
COMMUNICATE
CONNECT
SHARE
FEEDBACK
The 5C Framework Nerantzi and Beckingham

25. 5Cs
Nerantzi and Beckingham 2014
1. Connecting

27. Twitter
• Check the speaker list and follow
• Either add to an existing list or create a new group
• Reach out and interact
1
LinkedIn
• Send invite to connect with a personal message
• Receive updates on activities
• Share own activities
2
Blogs, SlideShare and other spaces
• Follow and connect as appropriate
• Sign up for email alerts
3
Making Connections

28. Building your network

29. Making good use of your bio

30. Adapted from Charles Hardy 2015
Identity who you are
Networks
who you know AND
who knows you
Knowledge what you know
Developing and
optimising your
professional
identity

31. https://moz.com/followerwonk
My Twitter Community

32. The #SocMedHE15 community NodeXL map

33. 5Cs
Nerantzi and Beckingham 2014
2. Communicating

34. engage
learn
share
Interaction and
dialogue increases
the opportunities
for professional
development
Social Connectedness

35. • Adding images to tweets
• Embed video clips into blogs
• Collect and share useful resources using Pinterest
• Add SlideShare presentations to your LinkedIn profile
Communicate your work - the visual augments the written
Over 25k views

36. 5Cs
Nerantzi and Beckingham 2014
3. Curating

37. Twitter list
YouTube
playlist
Pinterest
board
Storify
Scoop.it
page
Paperli
SlideShare
collection
Diigo
bookmark
collection
Curating themed collections

38. Curating resources
http://www.scoop.it/t/taking-a-look-at-moocs

39. 5Cs
Nerantzi and Beckingham 2014
4. Collaborating

40. Collaborative
writing
Google apps
Collaborative
discussions
verbal
Skype and Google
Hangouts
Collaborative
discussions
written
Twitter, Blogs,
LinkedIn Groups
Collaborative spaces

41. 5Cs
Nerantzi and Beckingham 2014
5. Creating

42. Blogging

43. http://socialmediaforlearning.com/
Blogging

44. https://byod4learning.wordpress.com/
Informal Learning Events

45. Learning and Teaching in Higher Education - weekly chat Wed 8-9pm
@LTHEchat #LTHEchat http://lthechat.com
Informal Learning Events

46. 1. CONNECTING
As a digital scholar how can I develop a professional online network?
2. COMMUNICATING
As a digital scholar how can I disseminate my scholarly outputs?
3. CURATING
As a digital scholar how can I build and share collections of resources
relating to learning and teaching pedagogy and innovative practice?
4. COLLABORATING
As a digital scholar how can I develop collaborative working partnerships
with my peers (and students)?
5. CREATING
As a digital scholar how can I showcase innovative practice and openly
share this with other educators?
Questions to explore

47. HOW can leaders help staff make good
use of social media?
1 Encourage CPD time and share exemplars of how to get
started
2
3
4
Empower staff to use social networks in the workplace
Share stories about staff achievements
Senior Management acting as role models

48. HOW can individuals make good use of
social media?
1
Understand the importance of having a relevant bio on
their own online profiles
2
3
4
Connect with other professionals outside of your own
institutional network of peers
Take advantage of anytime anyplace CPD opportunities
and realise the value of self-determined learning
Developing and owning their own professional online
presence by sharing achievements of self AND others

49. Educational Developer and Senior Lecturer at Sheffield Hallam University
with a research interest in the use of social media in education.
Blog: http://socialmediaforlearning.com/
LinkedIn: linkedin.com/in/suebeckingham
Sue Beckingham | @suebecks