#1Social mediaare not onlyabout impact
#2Social mediaareinterrelated.Technically,commerciallyand culturally
#3Social mediado not exist inisolation
#4Social mediaconstitute acontestedspace
#5Bothinteractionandbroadcastmetaphorsapply
#6Academicreputationsandhierarchiesare easilytransferred
#7Practices areemergent,contestedand culturallysituated
SOURCE, MANAGE                    NETWORKING& SHARE RESOURCES  COLLABORATIVE                    DISSEMINATION    WORKING
SOURCE, MANAGE                                   NETWORKING& SHARE RESOURCES                                  & DISCUSSION...
Toolbox
Space
Barriers to adopting social media?
Time-consumingLack of knowledge / awareness / ‘best practices’Insignificant and frivolousEgocentric and opinionated, self-...
Format Media Mode Genre
Granularity
Bacteria bindTo cells in lungs; but does itMatter? I don’t know.Dissertation Haiku http://dissertationhaiku.wordpress.com/
Joel Miller | Microstructure-Property relationships in Ti2448 components produced by Selective Laser Melting: A Love Story...
ores2k | Thinking (2007) http://www.flickr.com/people/ores2k/
What?Type of research work / activities / content etc.Where?Social media – platforms and toolsWhen?Stages of project / stu...
Blogging: PlatformsWordpressComplex, open source, Content Management System (CMS).Highly customisable (plug-ins)Developer-...
Blogging: Blog WritingHistorical Cultural IdentityBiography, activism and citizen journalismInformal, subjective and expre...
Blogging: Blog ContentReports on academic events, including workshops, seminars, andconferences (including ‘live-blogging’...
Blogging: The ‘Blogosphere’The ‘Blogging Community’Reading, linking to, and commenting on other blogsComments and pingback...
Blogging: Process and ReflectionNarrative StructureJournal style entry provides narrative structure (e.g. research project...
Blogging: LicensingCreative CommonsSet of copyright options enabling the protected copying, distribution and usesof origin...
Blogging: Group BlogsGuest postingOpportunity to experience blogging without resorting to the personalinvestment and respo...
Blogging: Institutional vs. external platformsContent / external links etc.Editing procedures and authorisationStyle restr...
Syndication and AggregationThe navigation and management of digital environments through thesyndication of multiple sites,...
Tagging / Bookmarking / FolksonomiesPersonal BookmarkingPersonal organisation / management of web-based contentSearchable ...
TwitterMicrocontent – ‘tweets’ (maximum 140 characters)Individual and organisational accountsRetweeting, direct messaging,...
Content Sharing SitesSharing of academic content in different formats / mediaDissemination of work to a wider audienceTagg...
Community Sites‘Ning’-type SitesMultifunctional platformsSpecialist or community-based themesProfilingDiscussion (forums)B...
Social Bibliography / Reference & CitationPersonal and social management of academic papers and referencesSynchronisation ...
Text Editing ToolsWikisText-based collaborative platforme.g. Mediawiki WikispacesGoogle Docs.Suite of office toolsSynchron...
Research Impact “      the demonstrable        contribution that        excellent research        makes to society        ...
Individual     ResearchProfessional     Group /Development    Department Research       Events &  Project      Conferences
What?Type of research work / activities / content etc.Where?Social media – platforms and toolsWhen?Stages of project / stu...
http://newresearchtrajectories.net/
Events, Seminars and ConferencesSupporting academic events before, during and afterProjects (e.g. launch events) and depar...
Events, Seminars and ConferencesRecording / DocumentationLive streams – embedded into websites / social media e.g. Ustream...
Web AnalyticsVisitor numbers – specific pages / postsDemographic informatione.g. Google AnalyticsSocial network visualisat...
Martin Weller                                      The Digital Scholar: How                                      Technolog...
http://blogs.lse.ac.uk/impactofsocialsciences/
http://alternativeto.net/
Thanks!Andy CoverdaleBlog: http://www.phdblog.netTwitter: @andycoverdale
Social Media Impact Workshop
Social Media Impact Workshop
Social Media Impact Workshop
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Social Media Impact Workshop

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Workshop presentation at the School of Social Sciences, Cardiff University, 5 July 2012.

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Social Media Impact Workshop

  1. 1. #1Social mediaare not onlyabout impact
  2. 2. #2Social mediaareinterrelated.Technically,commerciallyand culturally
  3. 3. #3Social mediado not exist inisolation
  4. 4. #4Social mediaconstitute acontestedspace
  5. 5. #5Bothinteractionandbroadcastmetaphorsapply
  6. 6. #6Academicreputationsandhierarchiesare easilytransferred
  7. 7. #7Practices areemergent,contestedand culturallysituated
  8. 8. SOURCE, MANAGE NETWORKING& SHARE RESOURCES COLLABORATIVE DISSEMINATION WORKING
  9. 9. SOURCE, MANAGE NETWORKING& SHARE RESOURCES & DISCUSSION RSS Readers Facebook Social Bookmarking LinkedIn Twitter & Referencing Google+ Facebook Groups Content Sharing Sites ‘Ning’ Sites MOOCs Wikis Blogs COLLABORATIVE Google Docs DISSEMINATION WORKING
  10. 10. Toolbox
  11. 11. Space
  12. 12. Barriers to adopting social media?
  13. 13. Time-consumingLack of knowledge / awareness / ‘best practices’Insignificant and frivolousEgocentric and opinionated, self-publicisingNot trustworthy, unreliable contentLack of academic rigourNot formally recognised / rewarded by institutionLack of institutional / departmental support / incentiveCompromises formal publication / disseminationThreats to representation (self, institution, research)Disclosure (research design, findings etc.)Technophobia – ‘digital natives’ etc.Low initial rewardsLow regard of contribution – “I’ve nothing to say”Disclosure of academic naivetyInstitutional constraints or regulationsCompromises lecturer / student relationshipsCompromises existing personal / recreational use and online identityContext and potential misinterpretationCommercialisation (non-institutional / non-academic)Privacy issuesOwnership, copyright and IP
  14. 14. Format Media Mode Genre
  15. 15. Granularity
  16. 16. Bacteria bindTo cells in lungs; but does itMatter? I don’t know.Dissertation Haiku http://dissertationhaiku.wordpress.com/
  17. 17. Joel Miller | Microstructure-Property relationships in Ti2448 components produced by Selective Laser Melting: A Love Story (2011)http://vimeo.com/30299036
  18. 18. ores2k | Thinking (2007) http://www.flickr.com/people/ores2k/
  19. 19. What?Type of research work / activities / content etc.Where?Social media – platforms and toolsWhen?Stages of project / study / tenureHow might this support / compromise formal publication?How?Type of format / media etc.Who (to/with)?Audience – academic / discipline / publicStakeholders – participants / partners
  20. 20. Blogging: PlatformsWordpressComplex, open source, Content Management System (CMS).Highly customisable (plug-ins)Developer-hosted and self-hosted optionsBloggerMid-range blogging platformLimited customisability‘Tumblogs’Simple editing platforms - ‘lifestreaming’ and mobile friendlye.g. Tumblr PosterousBlog TechnologiesIncreasingly multi-media – RSS feeds, links, tags, images and videoNon-textual formats: video blogging, podcasting
  21. 21. Blogging: Blog WritingHistorical Cultural IdentityBiography, activism and citizen journalismInformal, subjective and expressiveWriting SkillsRegularity – writing disciplineInformality – experimentation with different writing forms / stylesGenerality – engaging a wider (non-specialist) audienceContextsShape ideas, formulate thoughts, and conceptsWork-in-progressContribution to formal publication – thesis, journal article or reportEmphasis on personal perspectives and experiences
  22. 22. Blogging: Blog ContentReports on academic events, including workshops, seminars, andconferences (including ‘live-blogging’)Book and article reviewsCommentary on ‘academic life’ including teaching and research projectsResearch methods and methodologies, and academic writingUsing research tools and softwareDevelopment of theoretical and conceptual ideasTraining and professional developmentEmotional development and well-being related to academic practice
  23. 23. Blogging: The ‘Blogosphere’The ‘Blogging Community’Reading, linking to, and commenting on other blogsComments and pingbacksIdentifiability – ‘Imagined audience’Feedback and Peer ReviewInformal, distributed and (potentially) frequentEstablish sustainable channels of discussion, feedback and peer supportBoundary CrossingExtend beyond immediate / local research community – geographically anddisciplinaryNew interdisciplines and specialist fieldsBlogs as ‘Boundary Objects’ (Efimova, 2009)Efimova, L. (2009). Passion at work: blogging practices of knowledge workers. Enschede, Netherlands: Novay.
  24. 24. Blogging: Process and ReflectionNarrative StructureJournal style entry provides narrative structure (e.g. research project /doctorate)‘Following’ blogsDocumentationReflective processDevelopment of ideas / conceptsNavigationChronological (time-based) – by date, month, yearConceptual (theme-based) – by category or tags
  25. 25. Blogging: LicensingCreative CommonsSet of copyright options enabling the protected copying, distribution and usesof original work by others
  26. 26. Blogging: Group BlogsGuest postingOpportunity to experience blogging without resorting to the personalinvestment and responsibility that an independent, single-author blogrepresents.Institutional / departmental blogsPotential to reach a wider audience with greater impactIncreased responsibility for representationMore restrictive ‘house styles’ and editorial control (content and format)
  27. 27. Blogging: Institutional vs. external platformsContent / external links etc.Editing procedures and authorisationStyle restrictions – templates etc.Issues of ownership and copyrightSearch engine optimization (SEO)Promotional aspects – potential audienceTechnical supportReliability of platformSustainability of platform – portabilityOperability – ease of use / access
  28. 28. Syndication and AggregationThe navigation and management of digital environments through thesyndication of multiple sites, tools and services.RSS (Really Simple Syndication)Subscribe to blogs, websites, podcasts etc.Types of RSS / Feed ReadersDesktop-basedBrowser-basedWeb-based
  29. 29. Tagging / Bookmarking / FolksonomiesPersonal BookmarkingPersonal organisation / management of web-based contentSearchable – Tag List / CloudFurther Organisation Tools – Bundle Tags / Multiple SitesGroup / Collaborative BookmarkingParticipatory and democratic knowledge baseSocial BookmarkingUse as search engine – keyword / userSearch other users bookmarksSubscriptions, networks RSS feeds etc.Tagging (in)consistency – intra-personal and inter-personalExamples: Delicious PinboardTagging also used in blogging, and content sharing sites (e.g. FlickrYouTube and Slideshare)
  30. 30. TwitterMicrocontent – ‘tweets’ (maximum 140 characters)Individual and organisational accountsRetweeting, direct messaging, replyingLists and favouritesThird party Twitter clients and services – interfaces, groups, content support,tracking and visualisation etc.Interconnectivity with other social media – e.g. DeliciousAcademic PracticeKnowledge / resource sharing – posting, accessing and ‘retweeting’ linksNotification – new blog posts, publications and bookmarks, events, call forpapers, announcements and cancellations etc.‘Crowdsourcing’ – asking questions, making enquiriesReal-time social networking and discussionReal-time search engine‘Hashtag’ communities and networksEvents and conferences – the ‘backchannel’ and remote conferencing
  31. 31. Content Sharing SitesSharing of academic content in different formats / mediaDissemination of work to a wider audienceTagging and annotation of contentPlaylists, favourites and commentsContent can be embedded on external sites (e.g. blogs)Presentations e.g. SlidesharePapers / Reports e.g. ScribdNetworking Sites e.g. LinkedIn AcademiaImages e.g. FlickrVideo e.g. YouTube Vimeo
  32. 32. Community Sites‘Ning’-type SitesMultifunctional platformsSpecialist or community-based themesProfilingDiscussion (forums)Blog postingShared repositoryMassive Open Online Course (MOOCs)Course-base structureMultiple platformsUse of RSS, tagging etc. to connect distributed contributions
  33. 33. Social Bibliography / Reference & CitationPersonal and social management of academic papers and referencesSynchronisation between browser, desktop and web based programmes‘One-click’ referencing of web-based academic content and bibliographiclibrariesCollaboration through group-based and networking activitiesExamples: CiteULike Zotero Mendeley
  34. 34. Text Editing ToolsWikisText-based collaborative platforme.g. Mediawiki WikispacesGoogle Docs.Suite of office toolsSynchronous editing for multiple usersSocial Text AnnotationFine-grained social and collaborative annotation of textse.g. Commentpress
  35. 35. Research Impact “ the demonstrable contribution that excellent research makes to society and the economy “ Research Councils UK
  36. 36. Individual ResearchProfessional Group /Development Department Research Events & Project Conferences
  37. 37. What?Type of research work / activities / content etc.Where?Social media – platforms and toolsWhen?Stages of project / study / tenureHow might this support / compromise formal publication?How?Type of format / media etc.Who (to/with)?Audience – academic / discipline / publicStakeholders – participants / partners
  38. 38. http://newresearchtrajectories.net/
  39. 39. Events, Seminars and ConferencesSupporting academic events before, during and afterProjects (e.g. launch events) and departments (open days etc.)NetworkingPre-conference and post-conferenceConference MaterialContent (abstracts, biographies etc.)Information (venue etc.)PresentationsRepurposing (Slideshare etc.)External audiences and contextsPresentation notes and slidecasts
  40. 40. Events, Seminars and ConferencesRecording / DocumentationLive streams – embedded into websites / social media e.g. UstreamLive broadcast / post-event resourceVideo / audio / presentations etc. – on mainstream and social mediaplatformsWebinars / web conferencing e.g. Eluminate Big Blue ButtonLive-blogging – informal documentationPost-event blogging – reports and reflectionsHashtagsTwitter – live tweetsDisplay - Twitter walls /streams e.g. TwitterfallThe Twitter ‘backchannel’Aggregating across platforms Twitter, blog posts, photos (e.g. Flickr)Aggregating tweets e.g. Storify
  41. 41. Web AnalyticsVisitor numbers – specific pages / postsDemographic informatione.g. Google AnalyticsSocial network visualisation and analysisEmerging fieldAnalysis of patterns - what people are reading, bookmarking, sharing,discussing, and citing onlinee.g. Altmetrics
  42. 42. Martin Weller The Digital Scholar: How Technology Is Transforming Scholarly Practice Bloomsbury Academic (2011)http://www.bloomsburyacademic.com/view/DigitalScholar_9781849666275/book-ba-9781849666275.xml
  43. 43. http://blogs.lse.ac.uk/impactofsocialsciences/
  44. 44. http://alternativeto.net/
  45. 45. Thanks!Andy CoverdaleBlog: http://www.phdblog.netTwitter: @andycoverdale

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