1. Amelia Cranstoun
A2 Media Studies
DigiPak Analysis-
RIHANNA- ‘LOUD’
Looking at the Digi pack for Rihanna’s ‘LOUD’ album we can see the genres element
conventions link to the idea of Lacey’s repertoire of elements.
The use of characters in the Digi pack shows stereotype representatives of body, behaviour
and stars. The character used is the artist Rihanna. The album art work for the front cover is
an extreme close up of her face. Due to the use of red lips and a thoughtful facial
expression, (mouth open and eyes shut) a provocative gender representation is produced.
This is highlighted as done on purpose through the use of extreme close-up.
This form of stereotype is typical of the R&B Genre that Rihanna Sings, as the genre is
mainly seen sexualizing woman whether it is positively or negatively.
The Digi Pack suggests a narrative of love through the provocative and thoughtful facial
expression. Her expression indicates her thinking of her lover. This is portrayed through the
romantic theme and the artist’s eyes being clothes with a partially open mouth. The inside
art work shows Rihanna lay down on a bed of roses. This could indicate her desire to be
loved and how she feels in love. The album art work also sexualises the narrative through
the performer being ay down with bare legs and messy hair. Typically this could be seen as a
post sexual style.

2. Amelia Cranstoun
A2 Media Studies
There is a lot of use of iconography from the artist herself having a style and music genre
iconic to the R&B genre or how the front cover is an extreme close up shot of the Artists
profile, also iconic for the R&B genre but also for Female music artists in general. Stars like
This include Niki Minaj, Rita Ora, Jessie J, and Beyoncé. The use of red roses are also iconic
of love and passion. They are used to forward the romantic feel based on songs Rihanna has
wrote for the album.
Technical factors such as the high key lighting show a theme of positivity as the lighting
highlights Rihanna’s face and on her body on the back cover. This lighting with the use of
the light pink filter it creates a sense of innocence and angelic qualities. This with the
distinctive juxtaposition of Rihanna’s hands being placed over her infer an adult sense of the
word angelic, to tease or attract a male audience.
With the use of Photoshop highlights the lines of her body and increases saturation to
transform the image into a flawless portrait. This is to increase Rihanna’s sex appeal and
create the idea of the perfect woman, perceive her as desirable and attract male fans.