The advertisement features Jessie J promoting her new album "Who You Are". She is shown with a black wig representing her style. The white background signifies that her music is more important than her image. Jessie J's confidence encourages fans and keeps them from hiding behind insecurities. Technical elements like direct address are used to create a connection between the audience and artist. The color scheme and references to Jessie J's past work are meant to establish her brand and style.

1. AmeliaCranstoun
A2 Media
AdvertisementAnalysis
Jessie J – Who youare
The setting of the advertisementshowsawhite
background,mostlikelyablankcanvason a photo-
shoot. Thisindicatespuritytothe artistsability,
signifyingthathermusicismore importantthat
overall image andmanipulation.
The Character of the advertisementisthe heading
star of Jessie J.The blackwigshows the artist’s style
and originality thatfansare familiarwith. The way
she representsthe albumisshownwithinherlook
as the albumis titled‘whoyou are’. JessieJ’s
independencetoconfidentlyshow herstyle
promotes the conceptto fans,whoare mostly
youngteenage girls.Thismeansthe starsconfidence
encouragesfansaspirationandkeepsthemform
hidingbehindinsecurities.Thisisthe concept
behindthe albumandalsoreflectsthe artistasa
role model character. Lastlythe stand of the
character showsherfeistinessandthe partedlipsof
the image indicate anabilitytosing,alsopromoting
herself andherskill.
Technical codes such as directaddress are usedto create a connectionbetweenthe audience,the
musicand the artist.In effectthiscouldhelpcatchthe attentionof passers-byandhelppromote the
album.The Highkeylightingcontrastswiththe heavy use of black.Thisdividesthe advertisements
simple coloursscheme of black,whiteandgold.The colourscheme maysignifythe taste andstyle of
the artist.
The advertisementshowsreferenceto‘Price tag’,a successful songforthe artist and whatshe is
mostknownfor.This couldcreate a sense of iconography withinthe advertisementasit’satitle the
publicisfamiliarassociatingthe artistwith. The glitterlipsshownare also iconicof artist,sa itis a
trademarklookforthe star to have patternsandglitterartfullycraftedtohermake-up.Thisoriginal
ideacouldcatch the eye of the publicandthereforhavingthislookreflectedinthe advertisement
can create interest.Lastlythe Boldfontandcoloursof goldcan be seenas iconicof the popgenre.It
standsout and itsflashycoloursandfontsare verypopularinadvertisementsforthe genre.
The Narrative of the advertisementisshownthroughthe image of the artistsstaringintothe eyesof
the audience.Due toherstand and motioncapture we can assume the narrative of the piece would
be Performance.The staris shownusingdirectaddressandthere isuse of intertextuality andself-
reference withinthe text,asithighlightsinbolder,largeranddifferentcolouredfonts,previous
workof the artiststhat provedsuccessful forhercareer.