Making Social Business a Reality

Making social business arealitySocial superheroes andnetwork thinkingSoConAntony Mayfield20 October 2011@amayfieldbrilliantnoise.com

Socialbusiness?

We both understateand overstate social’s significance

“It is difficult, indeed dangerous, tounderestimate the huge changesthis revolution will bring or thepower of developing technologiesto build and destroy not justcompanies but whole countries.”Rupert Murdoch, March 2006 http://gu.com/p/9p9g

He wasn’twrong... image (cc) emerson*utracik

#yourrevolutionhere Good call, really...

We can seesocial as ausefulproxy

We meannetworks

We meancomplexity

Social is theshift

Pace & scale ofchange

Where do westart?

What WouldStart-Ups Do?

What can bigorganisationsdo?

Hierarchies vs.networks

Assemblages More in a post at antonymayfield.com

US Navy Speech briansolis.com image (cc) Wikipedia

Social BusinessTECH Social Brand Social Marketing PEOPLE

Skittlesmarketing

Nikebrand

IBMbusiness

What didthey have incommon?

PilotingSystemsFrameworksBoard sponsorsDigital literacy

We beginwith goodintentions

Guiding Vision Governance Principles Context Guidance notes Business Trajectory Planning Risk Skills objectives Project Legal Evaluation Literacy management Systems Policies Measurement CertificationBut frameworksonly get youso far

Social startswith you

DigitalliteracyMore Short course on network literacy

Productivity super skills- Networks - Understanding yours - How they work- Sharing - By default- Focus and flow - When and how to use the social web Video http://goo.gl/nDoDk

Reputationweb shadows Book: meandmywebshadow.com

Digital drivinglicence

Connectingwithconsumers

There aredifferentreasonsto engage

Findyours

Dah-dah!Further Reading and notes at:@amayfieldantonymayfield.com

http://www.antonymayfield.com	947
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Making Social Business a Reality

by Antony Mayfield

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