Making social business arealitySocial superheroes andnetwork thinkingSoConAntony Mayfield20 October 2011@amayfieldbrillian...
Socialbusiness?
We both  understateand overstate      social’s significance
“It is difficult, indeed dangerous, tounderestimate the huge changesthis revolution will bring or thepower of developing t...
He wasn’twrong...            image (cc) emerson*utracik
#yourrevolutionhere  Good call, really...
We can seesocial as ausefulproxy
We meannetworks
We meancomplexity
Social is theshift
Pace & scale ofchange
Where do westart?
What WouldStart-Ups Do?
What can bigorganisationsdo?
Hierarchies vs.networks
Assemblages              More in a post at antonymayfield.com
US Navy          Speech briansolis.com          image (cc) Wikipedia
Social                            BusinessTECH               Social                   Brand        Social       Marketing ...
Skittlesmarketing
Nikebrand
IBMbusiness
What didthey have incommon?
PilotingSystemsFrameworksBoard sponsorsDigital literacy
We beginwith goodintentions
Guiding  Vision                                           Governance              Principles  Context                     ...
Social startswith you
DigitalliteracyMore Short course on network literacy
Productivity super skills- Networks  - Understanding yours  - How they work- Sharing  - By default- Focus and flow  - When...
Reputationweb shadows              Book: meandmywebshadow.com
Digital drivinglicence
Connectingwithconsumers
There aredifferentreasonsto engage
Findyours
Dah-dah!Further Reading and notes at:@amayfieldantonymayfield.com
Upcoming SlideShare
Loading in...5
×

Making Social Business a Reality

4,144

Published on

Slides and notes from my talk at SoCon 2011. Notes and links can be found at antonymayfield.com

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,144
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
24
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Making Social Business a Reality"

  1. 1. Making social business arealitySocial superheroes andnetwork thinkingSoConAntony Mayfield20 October 2011@amayfieldbrilliantnoise.com
  2. 2. Socialbusiness?
  3. 3. We both understateand overstate social’s significance
  4. 4. “It is difficult, indeed dangerous, tounderestimate the huge changesthis revolution will bring or thepower of developing technologiesto build and destroy not justcompanies but whole countries.”Rupert Murdoch, March 2006 http://gu.com/p/9p9g
  5. 5. He wasn’twrong... image (cc) emerson*utracik
  6. 6. #yourrevolutionhere Good call, really...
  7. 7. We can seesocial as ausefulproxy
  8. 8. We meannetworks
  9. 9. We meancomplexity
  10. 10. Social is theshift
  11. 11. Pace & scale ofchange
  12. 12. Where do westart?
  13. 13. What WouldStart-Ups Do?
  14. 14. What can bigorganisationsdo?
  15. 15. Hierarchies vs.networks
  16. 16. Assemblages More in a post at antonymayfield.com
  17. 17. US Navy Speech briansolis.com image (cc) Wikipedia
  18. 18. Social BusinessTECH Social Brand Social Marketing PEOPLE
  19. 19. Skittlesmarketing
  20. 20. Nikebrand
  21. 21. IBMbusiness
  22. 22. What didthey have incommon?
  23. 23. PilotingSystemsFrameworksBoard sponsorsDigital literacy
  24. 24. We beginwith goodintentions
  25. 25. Guiding Vision Governance Principles Context Guidance notes Business Trajectory Planning Risk Skills objectives Project Legal Evaluation Literacy management Systems Policies Measurement CertificationBut frameworksonly get youso far
  26. 26. Social startswith you
  27. 27. DigitalliteracyMore Short course on network literacy
  28. 28. Productivity super skills- Networks - Understanding yours - How they work- Sharing - By default- Focus and flow - When and how to use the social web Video http://goo.gl/nDoDk
  29. 29. Reputationweb shadows Book: meandmywebshadow.com
  30. 30. Digital drivinglicence
  31. 31. Connectingwithconsumers
  32. 32. There aredifferentreasonsto engage
  33. 33. Findyours
  34. 34. Dah-dah!Further Reading and notes at:@amayfieldantonymayfield.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×