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Making Social Business a Reality

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Slides and notes from my talk at SoCon 2011. Notes and links can be found at antonymayfield.com

Slides and notes from my talk at SoCon 2011. Notes and links can be found at antonymayfield.com

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  • 1. Making social business arealitySocial superheroes andnetwork thinkingSoConAntony Mayfield20 October 2011@amayfieldbrilliantnoise.com
  • 2. Socialbusiness?
  • 3. We both understateand overstate social’s significance
  • 4. “It is difficult, indeed dangerous, tounderestimate the huge changesthis revolution will bring or thepower of developing technologiesto build and destroy not justcompanies but whole countries.”Rupert Murdoch, March 2006 http://gu.com/p/9p9g
  • 5. He wasn’twrong... image (cc) emerson*utracik
  • 6. #yourrevolutionhere Good call, really...
  • 7. We can seesocial as ausefulproxy
  • 8. We meannetworks
  • 9. We meancomplexity
  • 10. Social is theshift
  • 11. Pace & scale ofchange
  • 12. Where do westart?
  • 13. What WouldStart-Ups Do?
  • 14. What can bigorganisationsdo?
  • 15. Hierarchies vs.networks
  • 16. Assemblages More in a post at antonymayfield.com
  • 17. US Navy Speech briansolis.com image (cc) Wikipedia
  • 18. Social BusinessTECH Social Brand Social Marketing PEOPLE
  • 19. Skittlesmarketing
  • 20. Nikebrand
  • 21. IBMbusiness
  • 22. What didthey have incommon?
  • 23. PilotingSystemsFrameworksBoard sponsorsDigital literacy
  • 24. We beginwith goodintentions
  • 25. Guiding Vision Governance Principles Context Guidance notes Business Trajectory Planning Risk Skills objectives Project Legal Evaluation Literacy management Systems Policies Measurement CertificationBut frameworksonly get youso far
  • 26. Social startswith you
  • 27. DigitalliteracyMore Short course on network literacy
  • 28. Productivity super skills- Networks - Understanding yours - How they work- Sharing - By default- Focus and flow - When and how to use the social web Video http://goo.gl/nDoDk
  • 29. Reputationweb shadows Book: meandmywebshadow.com
  • 30. Digital drivinglicence
  • 31. Connectingwithconsumers
  • 32. There aredifferentreasonsto engage
  • 33. Findyours
  • 34. Dah-dah!Further Reading and notes at:@amayfieldantonymayfield.com

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