The business and personal case for social media - Brilliant Noise for SASIG

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The business and personal case for social media - Brilliant Noise for SASIG

  1. 1. Social MediaThe business and personalcases for investmentSASIGAntony Mayfield5 December 2011@amayfieldbrilliantnoise.comantonymayfield.com
  2. 2. Social is theshift
  3. 3. “It is difficult, indeed dangerous, tounderestimate the huge changesthis revolution will bring or thepower of developing technologiesto build and destroy not justcompanies but whole countries.”Rupert Murdoch, March 2006 http://gu.com/p/9p9g
  4. 4. He wasn’twrong... image (cc) emerson*utracik
  5. 5. #yourrevolutionhere Good call, really...
  6. 6. We can seesocial as ausefulproxy
  7. 7. We meannetworks
  8. 8. We meancomplexity
  9. 9. Pace & scale ofchange
  10. 10. Where do westart
  11. 11. Hierarchies vs.networks
  12. 12. Assemblages More in a post at antonymayfield.com
  13. 13. US Navy Speech briansolis.com image (cc) Wikipedia
  14. 14. Social BusinessTECH Social Brand Social Marketing PEOPLE
  15. 15. Skittlesmarketing
  16. 16. Nikebrand
  17. 17. IBMbusiness
  18. 18. What didthey have incommon?
  19. 19. PilotingSystemsFrameworksBoard sponsorsDigital literacy
  20. 20. Build abusinesscase
  21. 21. Long-termOperationalOrganisationPeople
  22. 22. We beginwith goodintentions
  23. 23. Guiding Vision Governance Principles Context Guidance notes Business Trajectory Planning Risk Skills objectives Project Legal Evaluation Literacy management Systems Policies Measurement CertificationBut frameworksonly get youso far
  24. 24. Social startswith you
  25. 25. Twitter is aserendipity engine http://goo.gl/1Alc
  26. 26. Learning toread Twitter
  27. 27. Productivity super skills- Networks - Understanding yours - How they work- Sharing - By default- Focus and flow - When and how to use the social web Video http://goo.gl/nDoDk
  28. 28. Reputationweb shadows Book: meandmywebshadow.com
  29. 29. Digital drivinglicence
  30. 30. Connectingwithconsumers
  31. 31. There aredifferentreasonsto engage
  32. 32. Findyours
  33. 33. Dah-dah!Further Reading and notes at:@amayfieldantonymayfield.com

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