1. Computing Economics:
Leveraging the Low Cost of Enterprise Linux
on System z for Collaboration Solutions
An InformationWeek Webcast
Sponsored by

2. Webcast Logistics

3. Today’s Featured Presenter
Ken Webster
IBM Collaboration Solutions
Z Software Brand Client Leader

4. Leveraging the Low Cost of
Enterprise Linux on System
z for IBM Collaboration
Solutions
Ken Webster | z Software Brand Client Leader |
IBM Collaborations Solutions

5. Agenda
• Introduction to Portal and Social trends and how it
impacts your Enterprise
• Benefits of System z platform and cost comparisons
• Q and A

7. Portal Principle
7

8. IBM WebSphere Portal
8

9.  Hide Complexity  Role Based
 Consolidation  Security
 Self Service  Single Sign On
 Adoption Rates  Navigational Model
 Cost Avoidance  Branding
 App Reuse
 Multi-channel
9

10. Exceptional Web Experiences
Take many forms ...
10

11. Exceptional Web Experiences
… to Meet the Needs of the Target Viewer
11

12. Exceptional Web Experiences
Characteristics
Balance Form & Know Your
Function: Visual Intended
Appeal + Ease of Audience: Deliver
Use Equally Precisely What
Important They Need/Want
Turn Customers &
People Are Users Into
Everywhere: Advocates:
Explosion of Ensure A Reliable,
Mobile Means A Secure Experience
Moving Target!
12

13. What is a Social Business?
Engaging
Transparent
Nimble
13

14. Social Media vs. Social Business
Social Media Social Business
N imble
Engaged
T r anspar ent
Primarily marketing and PR Encompasses organization
and business processes
14

15. Social Business Reference Architecture
Describes the capabilities available from IBM and IBM
Business Partners to implement social business
solutions
Change
Strategy Roles Processes Applications
Management
Social Business Solutions
Transform business processes using social technologies
User Experience and Mobility
Solution
delivery and
Solution Interaction Content Insight management
planning,
design and Social Business Foundation Technologies Hybrid model
development Enable data capture, analysis and collaboration supporting cloud
and on premises
Identity Integration Governance, Compliance components
and Management and Security
Business process Information Business analytics
management management and optimization
Cooperative Application Technologies
Integrate business functions with the social infrastructure
15

16. Value of Social Business
15% Marketing & Sales
Increased revenue
R&D
20% Increased time to
market and successful
innovation
HR & Talent Management
30% Increased speed to
knowledge and experts
“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010
16

17. The Social Business Agenda
Align Organizational Goals & Culture
Gain Social Trust
Engage Through Experiences
Network Your Business Processes
Design for Reputation and
Risk Management
Analyze Your Data
Source: ―Get Bold: Creating a Bold Social Media AGENDA for Your Business‖ by Sandy Carter,
ISBN: 0132618311, Copyright © 2011, IBM Press 17

18. (Social) Network Processes
Social Business
 Listen to market
Outcomes  Build advocates
Traditional Business
Marketing,
Customer  'Push' marketing
 Control brand  Embed social in process
Service
 Connect in and outside
Product
 Invest R&D
& Service  Build communities
 Ideas from inside
Development  Act small
Operations,  Siloed
Human  Rigid
Resources
18

19. Customer Successes
―CEMEX Shift‖ – Forrester BNY – CIO 100 for Social
Groundswell Award Platform built on Connections
19

20. Collaboration on System z
Leveraging platform economics
20

21. Simplifying your Infrastructure
• Near-linear scalability up to 900,000+ concurrent users;
TBs of data
• “Mean Time Between Failure” measured in decades versus
months
• ¼ network equipment costs virtual and physical connectivity
• 1/25th floor space 400 sq. ft. versus 10,000 sq. ft
• 1/20 energy requirement $32/day versus $600/day
• 1/5 the administration < 5 people versus > 25 people
• Highest average resource Up to 100% versus < 15%
utilization
• Capacity Management & upgrades On demand; in hours, not
weeks/months
• Security intrusion points Reduced by z architecture and # of
access pts.
• Higher concurrent workload hundreds of applications versus
few
21

22. Enabling Virtualization with
the Highest Scalability ...
With the Least
Overhead Cost
22

23. IBM On Demand Workplace
Productivity boost and cost savings with IBM Social Collaboration and System z!
WHY BECOME AN ON DEMAND BUSINESS:
IBM’s 420,000 employees must constantly access information and expertise,
build new skills and communicate worldwide to provide many of the world’s
most advanced IT and business solutions. But because critical data and “This new, deep collaboration
applications existed in hundreds of fragmented systems, they wasted time allows our employees to
getting to the person, process or piece of information they required. IBM dynamically team, sparking
needed to streamline communication and simplify access to information innovation to solve client
company-wide with a single robust, flexible virtual IT platform. problems in a way that will
ultimately drive revenue growth
SOLUTION: for both our clients and our
IBM On Demand Workplace — an open, integrated communication and business.”
collaboration solution that delivers relevant information and tools to employees
when and where they need them — using IBM WebSphere®, IBM DB2® and - Carol Sormilic, VP, Enterprise
IBM Lotus® middleware and IBM Tivoli® and z/OS software running on IBM BTE and Total Workplace Experience
Center of Excellence
eServer® systems.
BENEFITS:
 Productivity gains of 1–3 hours per month per employee » On Demand Business defined
An enterprise whose business
 3,900 Distributed Servers to 33 System z Servers processes—integrated end-to-end
 119,000 MWH Annually, enough electricity to power across the company and with key
partners, suppliers and customers —
approximately 9,000 average homes in the US. can respond with speed to any
 Over US$680 million per year in cost savings customer demand, market opportunity
or external threat.

24. Example of TCO for large client
5 Year Cost Analysis of all 3 cases (115,000 lic of Notes/Domino)
Case 1 (p) Case 2 (x) Case 3 (z)
Hardware $11,303,340 $14,561,125 $6,294,491
Software $3,964,653 $5,106,344 $5,047,217
Labor +$594,000 +$6,097,500 Baseline
Power and cooling $232,206 $716,230 $162,499
Space +$520,800 +$1,005,795 Baseline
DR Not Included Not Included Not Included
Total $16,615,000 $27,486,993 $11,504,206
24

25. The Enterprise Linux on System Z Value
Proposition
• Private cloud implementation that delivers
enterprises with: security, governance and
privacy.
• Consolidation platform that can provide >10x
virtualization density over other
hardware/software platforms.
• Green solution that cuts data center space
requirements, power and cooling by 95%.

27. Lotusphere 2012
• Sessions : System z and Social Business Sessions
• Peds : ―System z Solutions for Social Business‖

28. Questions?
Contact: Ken Webster
web@us.ibm.com | 919-524-3698

29. Q&A Session
Ken Webster
IBM Collaboration Solutions
Z Software Brand Client Leader

30. Resources
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For more information please visit:
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Collaboration software for Linux on System z
http://www-03.ibm.com/systems/z/os/linux/solutions/ld.html