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BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)


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BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)

  1. 1. Social Media and Networking GovernanceWho is hanging out your dirty laundry?
  2. 2. What is social media?
  3. 3. Social Media and Networking is of all ages! LinkedIn Classmates EcademyTwitter Facebook
  4. 4. Turning big numbers into business
  5. 5. "Cisco just offered me a job! Now I have toweigh the utility of a fatty paycheck against thedaily commute to San Jose and hating thework”
  6. 6. Scared?• Productivity loss• Reputation damage• Loss of control over brand and image• Afraid to make mistakes• Security risk• Cost – no money• Fear of unknown - Ignorance• Lack of experience and expertise• Lack of leadership• No resources to contribute• Terrified of feedback and truth• Unwilling to be transparent• Uninformed - Confused• Not used in B2B environment• Customers do not use it (?)• Information overload• Does not fit into company structure• Traditional media more important• No results or ROI• No monitoring ROI tools
  7. 7. Embrace! Customer Acquisition Online Reputation Management Community Management Advertising Crisis Management P.R. Lead Generation Business Development Recruiting Market Research Education Internal collaboration Advocacy Marketing Corporate Communications Sales Customer Support Consumer Insights Thought Leadership Business Measurement Event Management Customer Retention Mobility Search/SEOVanguard Leadership Fund-Raising
  8. 8. Social Media in your company... Social networks are being blocked
  9. 9. Social Media in your company... Social networks are being blocked
  10. 10. Social Media in your company... Social networks are open
  11. 11. Process to implement a Social media plan and policy Awareness Social Media Inventory Training Monitoring Building Policy Goals, Object Teams Project: Ambassadors ives, strategy define – roll-outVanguard Leadership
  12. 12. Awareness Building 1.What 2.Who 3.Benefits 4.Dangers Presentation WorkshopVanguard Leadership
  13. 13. Where do you think you are?
  14. 14. Where do you think you are?
  15. 15. Inventory
  16. 16. Social Media Policy or Guidelines?
  17. 17. Social Networking Governance Policy or Guidelines?• Areas to be covered • Monitoring• Who is involved? • Hardware & software• Code of conduct considerations• Identity • Disciplinary actions• Information protection • Etc.• Etc. More and detailed information available upon request
  18. 18. Training • Social Media • LinkedIn • Facebook • Twitter • Blogging • Customized
  19. 19. Social Media Monitoring• Brand monitoring • People monitoring • Tracebuzz • 123People • Attentio • WieoWie • Engagor • Pipl • Radian6 • Etc. • SocialMention
  20. 20. What are our solutions?• Social Networking Inventory Service• Social Networking Policy Creation• Social Networking Awareness Building• Social Networking Training and Education• Social Networking Monitoring• Social Media Starter Conversation management
  21. 21. Target Clients• Simple: all companies of all sizes !• CEO• HR• Marketing
  22. 22.