Making Social Business a Reality
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Slides and notes from my talk at SoCon 2011. Notes and links can be found at antonymayfield.com
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Making Social Business a Reality
- 1. Making social business a reality Social superheroes and network thinking SoCon Antony Mayfield 20 October 2011 @amayfield brilliantnoise.com
- 3. We both understate and overstate social’s significance
- 4. “It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy not just companies but whole countries.” Rupert Murdoch, March 2006 http://gu.com/p/9p9g
- 5. He wasn’t wrong... image (cc) emerson*utracik
- 6. #yourrevolutionhere Good call, really...
- 7. We can see social as a useful proxy
- 11. Pace & scale of change
- 16. Assemblages More in a post at antonymayfield.com
- 17. US Navy Speech briansolis.com image (cc) Wikipedia
- 18. Social Business TECH Social Brand Social Marketing PEOPLE
- 20. Nike brand
- 21. IBM business
- 22. What did they have in common?
- 25. Guiding Vision Governance Principles Context Guidance notes Business Trajectory Planning Risk Skills objectives Project Legal Evaluation Literacy management Systems Policies Measurement Certification But frameworks only get you so far
- 27. Digital literacy More Short course on network literacy
- 28. Productivity super skills - Networks - Understanding yours - How they work - Sharing - By default - Focus and flow - When and how to use the social web Video http://goo.gl/nDoDk
- 29. Reputation web shadows Book: meandmywebshadow.com
- 33. Find yours
- 34. Dah-dah! Further Reading and notes at: @amayfield antonymayfield.com